Sunday, August 4, 2002

Sherwin-Williams Names Zig. marketing Digital Agency for Three Brands

Sherwin-Williams Names Zig. marketing Digital Agency for Three Brands

Zig. marketing has been named the digital agency of record for three Sherwin-Williams brands, Dutch Boy®, Krylon® and Pratt & Lambert®. Zig is helping Sherwin-Williams make a commitment in the digital space to stay ahead of a changing media landscape, and do an even better job of talking to and inspiring new and current customers.

Cleveland, OH (PRWEB) March 7, 2009

Zig. marketing has been named the digital agency of record for three Sherwin-Williams brands, Dutch Boy®, Krylon® and Pratt & Lambert®. Zig is helping Sherwin-Williams make a commitment in the digital space to stay ahead of a changing media landscape, and do an even better job of talking to and inspiring new and current customers.

"There's a major digital revolution taking place on the web, a place where virtually every purchase decision takes place, and Sherwin-Williams wants to be on the forefront," says Adam Chafe, Vice President of Marketing Diversified Brands.

The initial efforts will include microsites, banners, paid search, blogging and email campaigns, with Zig helping to give Sherwin more productive and cost effective alternatives to standard advertising, to better reach and engage their customers.

For Dutch Boy, Zig is creating an interactive My House Stinks campaign around their newly launched Refresh™ odor-eliminating paint. The viral-based campaign involves consumers sharing and posting their ugly, stinky room pictures that others will then vote on. Krylon is launching the first ever wood spray stain, using only interactive means with a Save Our Saturday (SOS) campaign that revolves around helping men perform their honey-do list jobs faster and entering them to win a trip to the World Series. The Pratt & Lambert campaign called the Green Palette Architectural Information Center focuses on the business-to-business segment of architects, giving them a forum to learn about green sustainability, and a platform to post and comment on each others green designs.

"The internet is about reaching buyers as close to the purchase decision as possible. Zig has learned how to help clients engage consumers on their own terms in order to successfully sell something digitally," explains Howard Zoss, President of Zig. marketing.

Zig. marketing, a fast-growing entrepreneurial advertising and web consultancy headquartered in Cleveland, OH with an office also in Detroit, is a unique, direct, no-nonsense, entrepreneurial consultancy taking an "un-agency" approach that breaks the rules and generates sales results for clients. Zig clients include The Sherwin-Williams Company, Moen, OEConnection and Germ Guardian, as well as start-up ventures in the automotive, consumer durables, software, healthcare, restaurant and retail jewelry.

For information: http://www. zigmarketing. com (http://www. zigmarketing. com) or
Contact: hzoss (at) zigmarketing. com
Phone: 216.328.6301

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Saturday, August 3, 2002

Women the Target of Unique New Health and Fitness Book

Women the Target of Unique New Health and Fitness Book

Women across America will lose their weight and keep it off when they learn the truth about permanent weight loss. Laurie Bell’s, Lose the Lies, Lose the Weight: The Ultimate Guide to Permanent Weight Loss covers the psychology, nutrition and exercises designed to help women take a proactive approach to fitness. It does this by dispelling the myths women believe that prevent them from losing weight while providing concrete, easy-to-follow action steps.

Denver, CO (PRWEB) November 1, 2005

Women across America will lose their weight and keep it off when they learn the truth about permanent weight loss. Laurie Bell’s, Lose the Lies, Lose the Weight: The Ultimate Guide to Permanent Weight Loss covers the psychology, nutrition and exercises designed to help women take a proactive approach to fitness. It does this by dispelling the myths women believe that prevent them from losing weight while providing concrete, easy-to-follow action steps.

Frustrated dieters will benefit tremendously from this new book by learning about the destructive, manipulative, nutrition and exercise lies that sabotage success in weight loss. After dispelling the myths, Lose the Lies, Lose the Weight focuses on developing a solid nutritional foundation combined with regular exercise.

The book is complete with nutrition charts, meal schedules, fully illustrated workout plans, written in an easy-to-follow and motivating style. Bell’s use of humor on this serious topic will keep readers engaged.

Author Laurie Bell does not believe in quick fixes. Lose the Lies, Lose the Weight teaches readers how to make steady and effective changes which will lead to lifelong fitness.

At 41 years old, after two kids, Laurie Bell is an inspiration to millions of women. “I wrote this book to motivate women to take control of their fitness. If this 41-year-old mother of two lost her weight and kept it off 18 years, millions of other women can beat their weight battle too, simply by following my system,” says Bell.

Women who are serious about wanting to beat aging and get in great shape will find Lose the Lies, Lose the Weight an important step in the right direction. Tracy L. Boykin, R. D. of the Clinical Nutrition Center in Denver, described the book as, “The most complete program for women I’ve ever seen in my 23 years as a registered dietitian specializing in weight control.”

Lose the Lies, Lose the Weight is available at www. losethelieslosetheweight. com or by calling 800-750-8820.

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Call to Action: Doctors to Help Prevent Environmental Pollution

Call to Action: Doctors to Help Prevent Environmental Pollution

Sustainable health care practices provide alternatives to the threat of rising environmental toxicity.

Berkeley, CA (PRWEB) July 22, 2006

Amidst the onslaught of bad news disseminated daily about toxins in our environment and the corresponding negative repercussions to our health, the Teleosis Institute has released a roadmap of positive, direct actions that citizens and health professionals can take to be part of the solution.

“Discussing phthalates, BCPs, formaldehyde and arsenic not only requires the use of words we can barely pronounce, it also seems to numb our senses,” says Teleosis Institute’s Founding Director Dr. Joel Kreisberg. Instead, Dr. Kreisberg’s health publication, Symbiosis: The Journal of Ecologically Sustainable Medicine, provides readers with current research and data that shows the urgency of the topic, and offers simple steps people can take to reduce the negative impacts of environmental degradation on human health. Click here for a free Symbiosis article: "There is Medicine in These Waters" http://www. teleosis. org/pdf/symbiosis/There_Medicine_Waters. pdf (http://www. teleosis. org/pdf/symbiosis/There_Medicine_Waters. pdf)

Among the urgent issues discussed in the just-released volume of Symbiosis—which focuses on our relationship with toxins in the environment—is the prevalence of commonly-used medicine getting into our drinking water. Our municipal drinking water typically contains 100 or so pharmaceutical drugs and personal care products in significant concentrations(1). Various medicines, including hormones, antidepressants, hypertension and cholesterol-reducing medications, and antibiotics end up in our waterways(2). A recent study(3) found that a mixture of 13 common medications from drinking water inhibited cell growth and caused negative changes to human embryonic cells.

"When dealing with our society’s waste stream, we have not yet come to grips with the fact that hormones and antibiotics are being washed back into our oceans, our animals, and our food products," Kreisberg explains. "Pharmaceuticals are used at a very high cost to us; they end up in our environment, or in our bodies. Did you know that the average baby born in the United States right now has over 200 chemicals in their system?"

In response to this situation, Teleosis advocates for the implementation of sustainable medical practices as a first line of defense before pharmaceutical drugs are indiscriminately prescribed. The current issue of Symbiosis offers a check list for physicians that includes:

Taking cost-effectiveness and environmental impact into account when comparing medications that are equally safe and suitable for the purpose. Prescribing starter packs and/or refill packs if available. Learning more about which drugs have large environmental impacts by using this website (http://www. janusinfo. se/imcms/servlet/GetDoc? meta_id=7240 (http://www. janusinfo. se/imcms/servlet/GetDoc? meta_id=7240)) and by asking for information from the pharmaceutical companies’ representatives.

For consumers, the simple ‘pollution prevention’ solution proposed in Symbiosis is to return unused medications to a participating pharmacy rather than flush them down the toilet.

Kreisberg explains that with rising populations, pharmacological agents will continue to emerge as unsuspected chemical pollutants. “It is our job as health professionals to create ‘clean medicine,’ which is a part of Green Health Care.” Kreisberg says that Green Health Care requires not only that a workplace be healthy for its occupants; it involves medical practices that do no harm to people or the environment. “While current medical practices generate significant pollution, we do have health care options that generate little if any waste. We can and must choose these more enlightened practices,” states Kreisberg.

The current issue of Symbiosis also provides readers with guidelines on choosing less toxic household cleaners; using integrative medicine, which offers far less toxic treatments for the environment; and spending time in the sun wisely by using sunscreen that does no harm to its user or the environment. A corresponding education event, "Healthy Sun and Sunscreen Practices", will be held at Teleosis in Berkeley, California on July 27th and will explore healthy ways to enjoy the sun, safe sunscreen choices and the truth about skin cancer.

About The Teleosis Institute: The Teleosis Institute is an educational not-for-profit organization devoted to developing effective, sustainable health care provided by professionals who serve as environmental stewards. Its Green Health Care Program is an integral process for health professionals committed to improving human and environmental health. Symbiosis is a quarterly online publication available to its members. Visit http://www. teleosis. org (http://www. teleosis. org)

REFERENCES

1 Hemminger P. Damming the flow of drugs into drinking water. Environmental Health Perspectives. 2005;113(10): A678-A681.

2 Kolpin, Dana et al. Pharmaceuticals, hormones and other organic wastewater contaminants in US streams, 1999-2000: a national reconnaissance. Environmental Science and Technology 2002; 26: 1202-1211 Available at: http://pubs. acs. org/journals/esthag/36/i06/pdf/es011055j. pdf (http://pubs. acs. org/journals/esthag/36/i06/pdf/es011055j. pdf) Accessed June 20, 2006.

3 Pomati F, Castiglioni S, Zuccato E, Fanelli R, Vigetti D, Rossetti C, Calamari D. Effects of a complex mixture of therapeutic drugs at environmental levels on human embryonic cells. Environmental Science & Technololgy. 2006; 40(7):2442-2447.

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Friday, August 2, 2002

Healer and Guide Announces Launch of Stress Reduction Podcasts

Healer and Guide Announces Launch of Stress Reduction Podcasts

Cecil McIntosh is a Healer and a stress problem solver. His busy clinic is filled with people experiencing emotion and physical pain. And through the use of Mr. McIntosh's combination of ancient Eastern wisdom and leading edge science, including neuro-linguistic programming, behavior modification, hypnosis and other client-centered therapies, Cecil is unique in his approach to solving today's problems - today.

Mississauga, ON (PRWEB) July 11, 2007

Cecil McIntosh has been called a teacher, a guide, a healer, facilitator and, at times, he's been called a nut. But one thing is certain. Cecil's dedicated followers swear by his techniques for managing stress, improving focus and finding serenity in life.

"I've seen, first hand, the psychological and emotional damage a stress-filled life can cause," Mr. McIntosh explained. "In today's world, people need simple coping mechanisms to counteract the daily onslaught of stress triggers."

With a busy practice, working one-on-one with his clients, Cecil fills his days providing solutions using his client-centered therapies developed from the ancient wisdom of the Far East melded with the latest in behavior modification therapies including neuro-linguistic programming (NLP), hypnosis, exercises and focus techniques that relieve stress, anxiety and even physical pain.

"Eliminating stress improves the quality of life in ways you can't imagine until you experience them. You're liberated. The weight is gone... (and) you're in control again," this practitioner explained.

Cecil also works in local hospitals with terminally ill patients - an experience that has helped hundreds through their most difficult time. "This work has given me an empathy with those in need," Cecil said in a recent media conference call. " I'm able to feel what my clients feel and treat them from this inside perspective." Some who know Cecil call it a gift. None disagree.

Recently, Cecil announced that he would begin podcasting from: 

Http://splitsecondradio. com (http://splitsecondradio. com) beginning July 5, 2007. Unlike other podcasts, Cecil talks one-on-one with patients who can call in their questions at 1-866-441-0783

As Cecil explained, "If you're coping with stress - work stress, marital stress, pressures of daily life - you're putting your physical and emotional health at risk. This September, I'll be holding one of my Relaxation Retreats at the beautiful Almond Beach Resort in Barbados. It's the perfect location to put yourself and your loved ones at ease." To learn more, visit Cecil's web site at www. emptyyourcup. com/barbadosretreat (http://www. emptyyourcup. com/barbadosretreat)

Cecil McIntosh is a remarkable guide and a remarkable man. Listen to his weekly podcasts from, http://splitsecondradio. com (http://splitsecondradio. com) and to discover the potential within you, learn more about Cecil's September Relaxation Retreat at http://www. emptyyourcup. com/barbadosretreat/ (http://www. emptyyourcup. com/barbadosretreat/).

It's the beginning of a journey to better health and a longer, happier life.

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Grantham University Awards Scholarships to Mia Baker of Glenn Dale, MD and Rashad Hamilton of Charlotte, NC

Grantham University Awards Scholarships to Mia Baker of Glenn Dale, MD and Rashad Hamilton of Charlotte, NC

Grantham University announced today that it has awarded a scholarship to Mia Baker of Glenn Dale, Maryland, a member of Blacks In Government and a scholarship to Rashad Hamilton of Charlotte, North Carolina. Grantham University provides Blacks In Government Region XI with an annual scholarship to award to one of its members or an immediate family member.

Kansas City, MO (PRWEB) October 4, 2010

Grantham University, an online universityspecializing in educating working adults, announced today that it has awarded a scholarship to Mia Baker of Glenn Dale, Maryland, a member of Blacks In Government and a scholarship to Rashad Hamilton of Charlotte, North Carolina. Grantham University provides Blacks In Government Region XI with an annual scholarship to award to one of its members or an immediate family member. Because there were two equally deserving candidates this year, the scholarship was divided between them. The scholarship covers tuition costs, required textbooks, software, and fees.

Ms. Baker, who works for the Library of Congress, plans to complete a bachelor’s degreein Multidisciplinary Studies at Grantham University. “I was already on the path to completing my Bachelor of Arts degree, but desperately needed funding, so I applied for the scholarship,” said Ms. Baker.

When she is not busy studying and working, Ms. Baker volunteers her time and raises money for a variety of community organizations including Susan G. Komen and the Make a Wish Foundation. Ms. Baker has also served as the Second Vice President of the Library of Congress chapter in Blacks In Government and was instrumental in increasing her chapter’s membership by 50 percent.

Rashad Hamilton plans to pursue a master’s degreein Information Technology at Grantham University. He currently works as an insurance agent; however, his ultimate goal is to open a homeless shelter in the Charlotte area and offer counseling, life skill classes and money management training, so they can have a second chance at life. Mr. Hamilton plans to use his education to make his dream a reality.

"We are very excited to have Mia and Rashad continue their studies at Grantham University,” said Dr. Cynthia Hoss, president of Grantham University. “Like so many of our working adult students, they both have a great deal of experience and are looking to build on that experience with a college degree.” 

Grantham’s flexible accredited online degree programsallow students to access their coursework when and where it’s convenient for them, so they can fit education into their lives instead of arranging their lives around education. In a recent Student Satisfaction Survey, nearly nine out of ten students stated that they would enroll at Grantham again. To learn more, visit: http://www. grantham. edu.

About Blacks In Government
BIG is a non-profit 501(c) 3 bi-partisan organization comprised of Federal, State, and Local employees, and is committed to achieving excellence in Government through equal employment opportunity. For more information about BIG’s Region XI and the Grantham University Scholarship Program, visit: http://www. bigrxi. org/.

About Grantham University:
Established in 1951, Grantham University is a private institution that specializes in online education for the working adult student. Its mission is to provide accessible, affordable, professionally relevant degree programs in a continuously changing global society. The University prepares graduates for careers in business, engineering technology, computer science, criminal justice, healthcare, nursing, information technology and other professional fields. Grantham University offers a military scholarshipprogram for active duty, reserve, guard, veterans and military family members, as well as scholarships for law enforcement professionals. Grantham's courses are 100% online, allowing students to study at home, at work, on Temporary Duty (TDY) or from almost anywhere in the world. Accredited since 1961 by the Accrediting Commission of the Distance Education and Training Council, Grantham University has compiled a distinguished record as a respected and accredited distance learning university spanning six decades of service to education. For more information, visit http://www. grantham. edu or call 1-800-955-2527.

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Biotrex Vitamins Sports+ vitamin formula may help Psoriasis sufferers too

Biotrex Vitamins Sports+ vitamin formula may help Psoriasis sufferers too.

The same ingredients known to protect joints and accelerate athletic recovery may speed healing, minimize scaling and end the redness associated with Psoriasis.

(PRWEB) November 4, 2003

Runners who use Sports+™ which is a vitamin formula by Biotrex Vitamins, who also have psoriasis are experiencing a decrease in the effects of psoriasis with Sports+™. After 2 weeks of use, the strawberry redness caused by Psoriasis reportedly fades away. In one case, after only 4 weeks of use, the redness and scaling on one person's face disappeared altogether. Redness faded to a light pink color on his arms and trunk and scaling was diminished. He claims he never looked as good and that nothing worked as well as Sports+.

It's no wonder that Biotrex® Sports+™ helps minimize the symptoms of Psoriasis. Based on the ingredients list and what they do, you'll see that most of the ingredients help skin formation or help the recovery of muscle or soft tissue -- those benefits appear to help the symptoms of psoriasis too.

SPORTS+ Nutriceutical Ingredients

Lactobacillus Acidophilus not only help the digestive tract function, they also reduce the presence of less healthful organisms by competing with them for the limited space available. A number of studies suggest that acidophilus can enhance immune function.

MSM (Methylsulfonylmethane) is a safe, natural, assimilable food, which assists the body in maintaining adequate sulfur stores. MSM may support the body in regulating insulin production, improving skin smoothness and elasticity, regulating environmental and allergic sensitivities, enhancing bowel function and liver detoxification, and enhancing respiratory function. MSM is a component of the proteins necessary for the formation of skin, hair, nails and muscle. Sulfur is also a component of bones, teeth and collagen.

Glucosamine HCL is found largely in cartilage and plays an important role in its health and resiliency. As we age, we lose some of the glucosamine and other substances in cartilage.. This can lead to the thinning of cartilage and the onset and progression of arthritis.

Cetyl Myristoleate has been shown to be highly effective as a support in the treatment of many forms of joint conditions. A great ingredient for people who play sports or for seniors because it helps repair cartilage and joints.

Vitamin C is a water-soluble vitamin that maintains skin integrity, helps heal wounds and is important in immune functions. Vitamin C is a redox agent. It acts as an antioxidant in some cases, and an oxidant in others. As an antioxidant, it helps to prevent cell damage by neutralizing "free radicals." Free radicals cause damage to cells. Some studies have shown that people who eat foods high in vitamin C have lower rates of cancer and heart disease. It is not clear if taking vitamin C supplements produces similar benefits. However a 2001 study indicates that supplementation with vitamin C, certain other antioxidants and zinc may slow the progression of age-related macular degeneration. This combination of ingredients is in our Renew+ formula.

Vitamin D aids in the absorption of calcium, a mineral, helping to form and maintain strong bones. It promotes bone mineralization.

Vitamin B-12 helps maintain healthy nerve cells and red blood cells, and is also needed to make DNA.

Calcium a mineral, is necessary for normal functions of the body, especially bone formation and maintenance.

Magnesium is needed for the efficient production of enzymes. It is also involved in protein metabolism, utilization of fats and carbohydrates and is necessary for proper nerve function.

Copper is required by the body to convert iron into hemoglobin.

Manganese is necessary for bone, skin and ligament formation, blood clotting and proper insulin function.

Chromium works with insulin by assisting cells to take in glucose and release energy.

Tumeric Standard Extract is a botanical and people who have various arthritis problems, osteoarthritis, and other common joint pains have reported that this product helped them feel better.

Tomato Extract - Lycopene is responsible for the red color in tomato, grapefruit, watermelon and guava. Substantial research has documented Lycopene's potent antioxidant abilities, especially its ability to reduce lipid peroxidation, suggesting a decreased risk of Cardiovascular Disease. Lycopene's antioxidant abilities are currently being evaluated for its possible protective role in cancer prevention, especially cervical, prostate, pancreatic and stomach cancers.

Colostrum Medical research and the reports of consumers indicate that colostrum has the following health benefits: Speeds healing, builds lean muscle and burns fat, increases endurance, and improves athletic performance.

Sea Cucumber has been shown to be effective in reducing the pain and inflammation seen in the arthritic and traumatized patient. Sea cucumber has been shown in studies to reduce blood pressure, help in the healing of ulcers, joint pain, injury to soft tissue, as well as joint trauma.

Treatments for Psoriasis

Topical treatments These consist mainly of steroid creams and ointments, and are generally the first step for treating psoriasis. Coal Tar ointments are also a traditional method. More recently, Dovonex, and Tazorac and others are recommended. If you have psoriasis that covers more than 10% to 20% of your body, topical treatments on their own usually won't work. Your doctor may include other treatments.

Photo or Light Therapy Regular exposure to the sun or artificial ultraviolet lights can cause the symptoms to subside because Psoriasis often responds to ultraviolet (UV) light. New approaches include UVB which is the exposure to ultraviolet B light and PUVA which exposures the skin to ultraviolet rays in combination with the drug Psoralen, which increases light sensitivity of the skin. Lasers are being used too. Some techniques focus the beneficial effects of light on psoriatic lesions.

Systemic treatments Rheumatrex and Amethopterin, Neoral and Sandimmune may be useful but follow up with your doctor because they may have some unwanted side effects.

Treatments with new medications The FDA has recently approved Amevive for the treatment of moderate to severe psoriasis.

What About Vitamins? There are literally hundreds of products on the market claiming that it can benefit psoriasis. Some of them certainly work, others just do not. Some people benefit from a placebo effect and in others psoriasis might simply go into remission making you think that this new substance is a "cure."

Sports+ is an excellent vitamin supplement in its own right. The added benefit to psoriasis sufferers is an added plus.

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Thursday, August 1, 2002

ALL PRO BEVERAGE Introduces A Better Answer to Coffee Pod Machines

ALL PRO BEVERAGE Introduces A Better Answer to Coffee Pod Machines

Pod or K-cup coffee machines fail to offer the best product design for office coffee services. All Pro Beverage introduces the superior coffee machine!

Paramount, California (Vocus/PRWEB) December 02, 2010

All Pro Beverage introduces a better answer to the demand for single-serve coffee makers. The Espresso Etc coffee machine grinds the beans fresh, brews one cup at a time, and produces many gourmet flavors at the mere push of a button. Plus, these machines are environmentally friendly and even clean themselves.

Because a coffee maker is the most popular appliance purchased for office coffee services, most companies spend considerable time to choose the best, most cost-effective and environmentally responsible machine for their break areas. The idea of brewing a single cup of coffee at a time is especially appealing because there is no coffee sitting around in pots getting old, the coffee is brewed fresh per cup, resulting in little wasted coffee. Just like at Starbucks, pods offer many flavors, but no one has to leave the office, and the price is certainly better.

The Truth About Pod Coffee Makers:
 Is the coffee really fresh? No. True, the containers are sealed, but there is no way of knowing how long ago the coffee was roasted, ground and put inside the pod. The only way to have really fresh coffee is to grind it right before brewing.

 Is there really little waste? No. The pods need to be disposed of and create a lot of trash. The pods are plastic, which is not a green or environmentally friendly product. These pods will spend hundreds of years in landfills.

 Are pods saving your company money? No. The pods are expensive, especially compared to regular brewed coffee. Often, the pods find their way into the purses and pockets of people who own similar machines at home. The thinking of otherwise honest people may be that it's not really stealing, if it's just one little pod. It may be considered the same as filling up a cup to drink on the ride home: drink it now or later, what's the difference? But these add up over time and create added expense, anywhere from 50 cents to $1.00 each pod.

For a limited time, All Pro Beverage is offering to place an Espresso Etc single-serve coffee maker inside qualifying businesses for free. If a company has 35 or more employees, All Pro Beverage Service will set up an Espresso Etc super automatic, single serve coffee machine inside the company's break or lunch room for a no-hassle, no-obligation FREE TRIAL. The company's employees and visitors will be able to experience the convenience and economy of pod-free specialty coffee, the freshness of espresso beans ground per cup at the mere push of a button, and the flavor of specialty coffee beverages are just like Starbucks - without the expense, waste, or hassle of pod coffee machines. Flavors include: Espresso, Americano Cafe Latte, French Vanilla, Chai Latte, Hot Cocoa and more.

About All Pro Beverage
As a leader in the specialty coffee industry and office coffee services, All Pro Beverage is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. All Pro Beverage’s operations are managed through three distribution units: The All Pro Beverage unit manufactures and produces bag-in-box bar supplies and equipment. The Espresso Etc Specialty Coffee unit produces super automatic espresso machines, fresh roasted coffee, tea and hot cocoa. The Fructomat USA Healthy Beverage unit produces custom formulated juice, water dispensers, and vending machines. For more information, visit http://www. allprobeverage. com, espresso-etc. com and fructomatusa. com. Find us on Facebook!

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