TriMark Publications Announces Release of Its Cytology and HPV Testing World Markets Report

TriMark Publications Announces Release of Its Cytology and HPV Testing World Markets Report

TriMark Publications (http://www. trimarkpublications. com), a global leader in the biotechnology, healthcare and life sciences publishing, announces the release of its Cytology and HPV Testing World Markets report. The purpose of this report is to describe the specific segment of the diagnostic market aimed at analysis cytology (the examination of cells using optical microscopy methods) specimens derived from the human female reproductive tract.

New York, NY (PRWEB) May 17, 2006

TriMark Publications (http://www. trimarkpublications. com (http://www. trimarkpublications. com)), a global leader in the biotechnology, healthcare and life sciences publishing, announces the release of its Cytology and HPV Testing World Markets report. The purpose of this report is to describe the specific segment of the diagnostic market aimed at analysis cytology (the examination of cells using optical microscopy methods) specimens derived from the human female reproductive tract. It examines the measurement devices and their reagents and supplies used in hospitals, clinics, commercial laboratories and research institutions to detect cells and proteins for the diagnosis and monitoring of disease. The emphasis is on those companies and products that are actively developing and marketing laboratory instrumentation, reagents and supplies for performing cytology and related molecular diagnostic tests, such as human papillomavirus (HPV) and other inflammatory and sexually-transmitted diseases.

The main objectives of this analysis are:

Identifying viable technology drivers through a comprehensive look at platform technologies for cytology and HPV testing, including thin-film cytology techniques and Hybrid Capture technology for HPV detection.

Obtaining a complete understanding of the chief cytology tests from their basic principles to their applications.

Discovering feasible market opportunities by identifying high-growth applications in different analytical diagnostic areas, concentrating on the biggest and expanding markets.

Focusing on global industry development through an in-depth analysis of the major world markets for cytology technology, including growth forecasts.

Presenting market figures regarding the current value of the cytology and HPV market, projections and growth rates. The source of this information is the most current data derived from the global diagnostic industry with cytology market forecasts into 2011.

By purchasing this study, the reader will have:

An understanding of the most exciting cytology market segments, current and future. The latest information on leading products and R&D initiatives. Familiarity with recent developments and their effects on selected markets. Knowledge of the cytology market as an area of growth, research and investment.

Key questions answered in this review:

How can cytology tools and technologies facilitate other diagnostic tests like HPV? What are the main types of cytology technologies that are currently available? Who are the current key players in this marketplace? Which cytology market areas have the greatest potential for growth? What is the current state of the cytology market? Which biotechnology and diagnostic companies are investing in cytology solutions? What are the main cytology business strategies adopted by leading companies? What are the benefits of cytology technology platforms?

This report contains:

Detailed analysis of recent trends in the cytology marketplace. In-depth profiles of the leading companies with cytology tools and technologies. A five-year forecast for the cytology market in the biotechnology and diagnostic industries. Views and principles on the cytology industry from leading industry experts. Analysis of potential cytology applications in the life science sector. Market predictions and trends analysis concerning U. S. expenditure on cytology solutions. Projections for future applications of molecular diagnostic tests in cytology-related screening. Analysis of commercial cytology business strategies. The latest news and developments in the cytology marketplace. A comprehensive overview and insight into cytology business strategies.

Analysis includes charts and graphs measuring product growth and trends within the marketplace. Company-specific information, including sales figures, product pipeline status and R&D trends, is provided. Also, this report will:

Assess cytology market drivers and bottlenecks from medical and scientific community perspectives. Discuss the potential benefits of cytology for various sectors of the medical and scientific community. Establish the current total market size and future growth of the cytology market and analyze the current size and growth of individual segments. Provide current and forecasted market shares by company. Discuss profit and business opportunities by segment. Provide strategic recommendations for near-term business opportunities. Assess current commercial uses of the cytology market.

Reasons to Buy TriMark Content

Content is updated regularly in accordance with changes in the industries our reports cover. Content is specifically designed to help individuals who work in the industries the content covers remain competitive in the marketplace. Content contains detailed sales data, market share information and emerging trends, all of which impact the sectors biotechnology, healthcare, pharmaceutical and medical devices companies operate in. Your competitors are buying TriMark content.

About TriMark Publications, LLC

Based in New York City, TriMark Publications is a global leader in the biotechnology, healthcare and life sciences publishing. Market research reports include:

Bioinformatics Markets Blood Gas Instrumentation Data Processing Cancer Diagnostic Testing World Markets Cancer Therapeutics Markets Cardiac Marker Diagnostic Tests Markets Cardiac Rhythm Management Devices World Markets Cytology and HPV Testing World Markets Clinical Chemistry Analyzers Diabetes, Metabolic Syndrome and Cardiovascular Disease Disposable Medical Supplies Markets Disposable Syringe Markets DNA Sequencing and PCR Markets Genomics World Markets High-Growth Diagnostic Tests Markets Indian Pharmaceutical Industry Key Diagnostic Testing Markets Mammography World Markets Medical Imaging Markets Microarray Markets Microscopy Markets Molecular Diagnostics Markets Multi-Parameter Patient Monitor Markets Over-the-Counter Diagnostic Products Markets Pharmacogenomics Testing Markets Point of Care Diagnostic Testing Sector Trends Point of Care Diagnostic Testing World Markets Veterinary Health Markets Women's Health: Diagnostic Tests

For more information, please visit http://www. trimarkpublications. com (http://www. trimarkpublications. com).

Important Notice

The statements contained in this news release that are forward-looking are based on current expectations that are subject to a number of uncertainties and risks, and actual results may differ materially.

Contact:

TriMark Publications, LLC

212.265.9877

Www. trimarkpublications. com

# # #

Simply Organic New Gluten-Free Dessert Mixes Are Both Delicious and Socially Responsible

Simply Organic New Gluten-Free Dessert Mixes Are Both Delicious and Socially Responsible

Cocoa Cayenne Cupcakes and Honeypot Ginger Cookies are new dessert mixes offered by Simply Organic. More than just a tasty and trendy dessert, the Honeypot Ginger Cookies contain Fair Trade Certified™ ground cloves from Sri Lanka. This marks the first time that a Fair Trade spice has been offered in a seasoning or baking mix in the U. S. Fair Trade Certified cocoa and sugar are contained in the Cocoa Cayenne Cupcakes.

Norway, IA (Vocus) June 10, 2009

The trend started with the "Sex and the City" girls' visit to the Magnolia Bakery. After that, cupcakes and cookies became the “it” desserts. The question is which character would most likely have had an affinity for Cocoa Cayenne Cupcakes or Honeypot Ginger Cookies – the newest offerings in Simply Organic’s gluten-free baking mix line? Quite likely, all four friends would be enamored with these, as well as the rest of Simply Organic’s gluten-free baking mixes. Best of all, the mixes require only two or three added ingredients and are easily prepared in five minutes or less.

More than just a tasty and trendy dessert, the Honeypot Ginger Cookies contain Fair Trade Certified™ ground cloves from Sri Lanka. This marks the first time that a Fair Trade spice has been offered in a seasoning or baking mix in the U. S. Previously, the four original Simply Organic baking mixes were the first to offer a Fair Trade ingredient in any type of baking mix. Now, all six mixes offer consumers a socially responsible option of buying increasingly popular gluten-free, organic products.

Simply Organic developed its new baking mixes with emerging taste trends in mind. "Consumers are increasingly favoring unique flavor combinations that are nutritious, convenient to make, and affordable," says Kory Kazimour, Simply Organic Senior Brand Manager. "We applied our organic spice expertise to bring distinctive flavors to desserts with these easy-to-prepare mixes that cost less than 50 cents to make per cupcake or cookie."

Inspired by the enduring popularity of spicy Mexican food, Simply Organic Cocoa Cayenne Cupcake mix combines delicious Fair Trade cocoa powder and cayenne. “The touch of cayenne pepper actually enhances the chocolate flavor, much like the combination found in Mexican mole sauce,” explains Kazimour.

Both the Cocoa Cayenne Cupcakes and the Honeypot Ginger Cookies contain brown rice flour, which provides nine grams of whole-grain goodness per cupcake and 12 grams per cookie. “Our low-fat recipe requires eggs and water, no oil or butter,” adds Kazimour.

Kazimour notes the new Simply Organic baking mixes are also vegetarian and certified kosher, and are free of hydrolyzed vegetable protein, modified food starch, hydrogenated oils, and genetically engineered ingredients. With an 18-month shelf life, consumers can conveniently store the baking mixes in the cupboard for future use.

Inexpensively priced at $4.99 per box, these mixes can be used in a variety of ways. Recipe suggestions are provided on each package, as well as on the Simply Organic website. The new flavors complement the other Simply Organic gluten-free, Fair Trade Certified baking mixes, such as the popular carrot cake, cocoa biscotti, chai spice scone and banana bread mixes. All products display the USDA organic logo.

Most natural and organic retailers will have the new Simply Organic gluten-free baking mixes in their stores in the coming months, however, consumers can purchase them now online at www. simplyorganicfoods. com or by calling toll-free at 1-800-669-3275.

Note to editors: Product samples and photos are available upon request.

Simply Organic®
Simply Organic is an all-organic brand from Frontier Natural Products Co-op, offering an extensive and growing selection of certified organic spices, seasonings, baking flavors and mixes while supporting organic agriculture around the globe. By providing the best available organic seasonings and donating one percent of sales to organic agriculture and education, Simply Organic genuinely offers "Simply Healthy Living. Simply Great Taste." Find out more about Simply Organic at www. simplyorganicfoods. com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting environmental and social responsibility. For more information, visit Frontier's website at www. frontiercoop. com.

Media Contact:
Steve Krusie
319-227-7996 ext. 1359

###

Summit Medical Group Hosts Heart Disease & Stroke Awareness Expo

Summit Medical Group Hosts Heart Disease & Stroke Awareness Expo

Thursday, February 3 Event Supports National “Go Red for Women” Campaign

Berkeley Heights, N. J. (Vocus/PRWEB) January 24, 2011

Summit Medical Group (SMG) hosts an educational and informative expo on heart health, Thursday, February 3, 11:30 a. m. to 2:00 p. m. at SMG’s 1 Diamond Hill Road campus.

Cardiovascular disease claims the lives of more than 500,000 women each year. Presented by the American Heart Association, this event allows visitors to meet with a team of experts to learn about the No. 1 and No. 3 killers of females – cardiovascular disease and stroke. All visitors to the Expo will learn about what they can do to raise awareness of these diseases and help protect the ones they love.

Featured at the Expo:
  • Cardiology
  o Blood Pressure
  o Calcium Scoring
  o Cardiac imaging (MRI and CAT)
  o Echocardiogram
  o Electrophysiology (EPS)
  o Neuro-stroke prevention
  o Pacemaker
  • Endocrinology
  • Nutrition
  • Pharmacy
  • Physical Therapy
  • Sports Medicine
  • Stress Reduction
  • Raffles for and iPod shuffle and other giveaways

The event is free and open to the public. Visitors are encouraged to bring a friend and wear red. Located in the Cafe at Summit Medical Group's Berkeley Heights Campus, Lawrence Pavilion, 1 Diamond Hill Road, Berkeley Heights, NJ 07922. For more information, visit http://www. summitmedicalgroup. com.

About Summit Medical Group

Providing exceptional primary and specialty care since 1929, Summit Medical Group (SMG) has pioneered information technology advances with its electronic health records and electronic prescribing program. With more than 170 highly qualified physicians, it serves as a unique model of healthcare in the state. With a nationally recognized award-winning customer service program, SMG treats more than 55,000 patients per month at its Berkeley Heights campus and area satellites in Bayonne, Berkeley Heights, Millburn, Short Hills, Summit, Warren, and Westfield. Since 2008, NJBiz magazine named SMG one of the Fifty Fastest Growing Companies in New Jersey. Summit Medical Group is a member of the American Medical Group Association.

# # #

Last 'True West Country' Red Squirrels?

Last 'True West Country' Red Squirrels?

Dorset Wildlife Trust are endeavouring to protect one of the last significant populations of DNA tested red squirrels in the south of England by putting them up for adoption.

(PRWeb UK) November 17, 2010

The red squirrels of Brownsea Island in Poole, one of the most important populations of the native mammal in Britain, may be the last of true west country origin, according to new scientific research.

The population of about 200 red squirrels on Brownsea Island and a small number on other islands in Poole Harbour are, with those on the Isle of Wight, the only ones left in southern England, surviving here because the grey squirrel has not crossed the water. Elsewhere in the south and across much of England the greys, introduced from North America, have competed successfully for food and nest sites and brought a virus which can kill the native squirrels.

Recent studies by Dr Wei-Jun Liang and colleagues of Bournemouth University in association with Dorset Wildlife Trust have examined the DNA of the population, with results so far indicating that most of Brownsea’s squirrels are of genuine west of England stock, while other red squirrels on islands in Poole Harbour may have been introduced from the north. The team is able to determine DNA from the hair of dead squirrels and studies are continuing as samples (including museum specimens) become available.

Dorset Wildlife Trust’s red squirrel adoption scheme helps to fund vital management of the pine woods for the benefit of the squirrels on the National Trust-owned island. The scheme is supported by The John Lewis Partnership, which runs the Brownsea Castle as a holiday centre for its staff.

Chris Thain, Dorset Wildlife Trust’s reserve manager on Brownsea Island, said: “The population of red squirrels is significant for the U. K., providing a healthy gene pool of this endangered native mammal. This is achieved as a result of careful woodland management and we are very grateful to John Lewis and to all our red squirrel adopters for their support, which helps to fund this work.”

If you would like to help protect the last true west country red squirrels, visit our red squirrel adoption page or contact Dorset Wildlife Trust on 01305 264620 or eking(at)dorsetwildlifetrust(dot)org(dot)uk. Last orders to adopt a red squirrel for Christmas should be received by 15th December 2010.

###

Men Collect and Shelve Women Trophies: Author Marc Rudov Blasts Unilateral Pursuit in Article About The Golden Rule

Men Collect and Shelve Women Trophies: Author Marc Rudov Blasts Unilateral Pursuit in Article About The Golden Rule

Marc H. Rudov, author of The Man’s No-Nonsense Guide to Women: How to Succeed in Romance on Planet Earth (TM), has published a new article, “The Golden Rule Dictates Your Sex Life,” that outlines the hazards of men unilaterally pursuing women. Basically, the traditional courting roles -- man as hunter and woman as trophy -- impose an unhealthy imbalance that obviates a peer relationship, which is the cornerstone of true mutual respect and a satisfying sex life. Like it or not, relationships adhere to the “Golden Rule of the Business World”: whoever has the gold makes the rules. The article is available from the book's Website: http://TheMansNoNonsenseGuideToWomen. com.

Los Gatos, CA (PRWEB) January 5, 2004

Marc H. Rudov, author of The Man’s No-Nonsense Guide to Women: How to Succeed in Romance on Planet Earth (TM) (ISBN 0-9745017-0-0), has published a new article, “The Golden Rule Dictates Your Sex Life,” that outlines the hazards of men unilaterally pursuing women. Basically, the traditional courting roles -- man as hunter and woman as trophy -- impose an unhealthy imbalance that obviates a peer relationship, which is the cornerstone of true mutual respect and a satisfying sex life. Like it or not, relationships adhere to the “Golden Rule of the Business World”: whoever has the gold makes the rules. In a stereotypical situation, a man, by default, leads and bankrolls the courting process. Consequently, he feels ownership of the process and the woman. Notwithstanding the obvious hazards of such an arrangement, most romancers are resigned to it. The only solution, which requires that both men and women reject years of socialization, is mutual pursuit. A companion piece to the book, the article is available for downloading from the Media & Events page at: http://TheMansNoNonsenseGuideToWomen. com (http://TheMansNoNonsenseGuideToWomen. com).

“Unilateral pursuit is an obsolete, destructive, demeaning practice for both the pursuers and the pursued, making both parties unhappy,” claims Rudov. “In the classical chase, man plays the aggressor and bounty-seeker, and, by design, woman plays the target, prize, conquest, and acquired asset. This power ritual made sense when women could not vote, get credit, own property, or be president of Brown University or CEO of Xerox. But, it sure as hell doesn’t make sense in our modern world. So, the woman who insists on being pursued, the passive trophy, must understand that she is yielding power to the man, who becomes the one with the gold and, therefore, the one who will and should set the rules. In professional sports, after collecting one trophy, the athlete has but one mandate: shelve it and win the next one. Men and women who play the unilateral-pursuit game always seem to experience the same phenomenon,” explains Author Rudov.

Continuing, Author Rudov admonishes women: “Quite simply: If you don’t want to be treated like a trophy, don’t act like one. Be proactive, contribute gold, and share control.” Rudov adds, “Men and women should accept only peer-based, reciprocating relationships that begin with mutual, simultaneous pursuit.”

Contrary to popular belief, Author Rudov maintains that men and women are from the same planet but, unfortunately, have been socialized differently and programmed for conflict. He counsels men that the only way to succeed with women is to remove their layers of socialized behavior and find women who have done, or are willing to do, likewise. The Man's No-Nonsense Guide to Women: How to Succeed in Romance on Planet Earth, which is available for $17.95 on http://TheMansNoNonsenseGuideToWomen. com (http://TheMansNoNonsenseGuideToWomen. com), teaches them how. Both men and women have been buying the book and validating its principles.

The bookÂ’s Website also contains a helpful advice column for men and women: Dear No-Nonsense Advisor.

About the Author

Marc H. Rudov, an investment banker and business consultant residing in Silicon Valley, California, received his formal education in engineering and business. He obtained his vast informal training in relationships with women through over a decade in the dating world after his divorce. In addition to his book, Mr. Rudov wrote the article “Five Myths About Women.” Contact Mr. Rudov at: info@themansnononsenseguidetowomen. com

Success in Romance on Planet Earth is a trademark of MHR Enterprises.

# # #

St. David's Healthcare Partnership & Austin Community College Deploy Skyscape PDA-Based Medical References in Advanced Nursing Fellowship Program

St. David's Healthcare Partnership & Austin Community College Deploy Skyscape PDA-Based Medical References in Advanced Nursing Fellowship Program

Armed with Skyscape medical references on their PDAs, nurses at St. David’s HealthCare Partnership in Austin, Texas, are delivering more efficient, effective, and timely care to patients. The Skyscape mobile medical references (www. skyscape. com) are supporting an advanced nursing fellowship program conducted by Austin Community College for the healthcare system.

Austin, TX and Marlborough, MA (PRWEB) March 13, 2006

Armed with Skyscape medical references on their PDAs, nurses at St. David’s HealthCare Partnership in Austin, Texas, are delivering more efficient, effective, and timely care to patients. The Skyscape mobile medical references (www. skyscape. com) are supporting an advanced nursing fellowship program conducted by Austin Community College for the healthcare system.

Program consultant Dr. Susan Smith believes PDAs loaded with mobile medical references are transforming the nursing profession, helping to deliver more efficient and effective patient care.

The institutions received a $2 million U. S. Department of Labor grant as part of the Bush Administration's High Growth Job Training Initiative. About 70 registered nurses participate as fellows in the program, plus clinical coaches serve as expert resources to the fellows.

Under the program, in its second year, the funding is used for the purchase of 120 PDAs for the nurse participants and the clinical coaches.

The nurse participants and their coaches are given Dell PDAs pre-loaded with four popular Skyscape reference titles.

The students are provided instructions on the use of PDAs and how to access the pre-loaded Skyscape nursing reference software, but most participants taught themselves how to use the devices.

“Let’s say someone is questioning a medication, or there is a change in a patient’s condition, or a laboratory result comes back that needs review, the nurse may need to do fast research before calling the physician to tell them what might be happening,” said Smith. “Our PDAs and their Skyscape medical references really facilitate a much quicker reaction time. Plus, it puts the information at the practitioner’s finger tips. The nurse can respond faster to the physician, or someone else, when using the PDA, instead of returning to the nursing station to reference a medical book,” she said.

Skyscape is the leading provider of medical references formatted specially for mobile devices. The four Skyscape references purchased were very familiar to the students and covered a broad scope of nursing requirements. “Taber’s Medical Dictionary is a nationally known reference; Davis’ Drug Guide for Nurses and ABCs of Interpretive Laboratory Data are very popular; and RNFastFacts (Nurse’s Fast Facts: The Only Book You Need for Clinicals, 2nd edition) was used and recommended by another agency,” said Smith. “Also, the content covered the age span and specialty areas of Medical-Surgical, Gerontological Care, Maternal Infant, Pediatric, Mental health, Long Term Care, Home Health Care, Nutrition, and Emergency and Critical Care.”

“The grant is a unique opportunity to try to shorten or measure a nurse’s transition from novice toward expert,” said Smith. “We are trying to shorten that transition period by applying different educational strategies. This is one opportunity to demonstrate the value of hand-held computers and mobile medical references at the bedside,” she said.

About Skyscape

Skyscape, Inc. pioneered in-context integrated medical references on handheld PDAs and continues to offer the largest library of trusted evidence-based decision support tools – more than 300 resources covering 30+ specialties -- for point-of-care use by physicians, nurses, and allied health professionals. More than 475,000 healthcare professionals use Skyscape’s patented smARTlink™ technology for fast and accurate diagnosis, treatment, and prescribing support. Skyscape products are available for Palm OS®, Windows® Mobile Pocket PCs and smartphones, and Windows® powered desktop, laptops, and Tablet PCs. Skyscape is based in Marlborough, MA and is available on the web at www. skyscape. com.

Skyscape and smARTlink are registered trademarks. All trademarks are the property of their respective owners.

# # #

IT Asset Tracking Benchmark Shows Breakthrough RFID Innovations are Optimal for IT Asset Tracking Technology

IT Asset Tracking Benchmark Shows Breakthrough RFID Innovations are Optimal for IT Asset Tracking Technology

ODIN technologies provides the industry's first scientific evaluation of passive RFID technology for IT asset tracking. The IT Asset Tracking Benchmark™ reveals that passive RFID technology, including products only just released, shows breakthrough performance on IT devices such as servers, laptops, blades, and other high-value assets. The vendor-neutral scientific study shows that passive RFID is ready to meet IT asset inventory needs with superior operational efficiency. Through RFID, companies are able to better track and secure sensitive and costly IT hardware. The benchmark provides both technical performance data for RFID components and key industry and business case elements driving industry adoption. Components from eight RFID vendors were evaluated in the study which marks ODIN's 12th public benchmark research report.

Las Vegas, NV (PRWEB) September 9, 2008

ODIN technologies, the leader in RFID solutions, automation software, and research released the industry's first scientific evaluation of passive RFID technology focused on IT asset tracking. The IT Asset Tracking Benchmark™ reveals passive RFID technology, including components only just available in the last few weeks, shows breakthrough performance on IT devices like servers, laptops, blades, and other high-value IT assets. The vendor-neutral study shows unequivocally that passive RFID is ready to meet IT asset inventory needs with superior operational efficiency. Through RFID, companies are able to better track and secure sensitive and costly IT hardware.

"For years, companies employed labor-intensive and cumbersome barcodes or expensive active RFID solutions to track IT assets. That paradigm is about to change. The IT Asset Tracking Benchmark™ proves there's a better way. A way that saves time, improves accuracy, and is cost effective: passive RFID," stated Patrick J. Sweeney II, founder of ODIN technologies. "The sensitivity and performance of RFID equipment doubles every year -- we call it 'ODIN's law'. Finally, within the last six months the technology has emerged to make RFID the best option for tracking IT assets. It's been a perfect storm of advances in passive technology, such as chip innovations, metal mount tag formats, and more sensitive reader circuitry. This Benchmark will have the highest impact of any we have done over the past six years because it shows the most value to a broad range of end-users."

The ODIN study demonstrates a variety of spectacular results such as inventorying a rack of 40 servers in 12 seconds or identifying all IT equipment within a typical cubicle five times faster than manual methods with 100% accurate data entry. The Benchmark shows that RFID is best suited for IT asset tracking, however it is important that end-users understand the many nuances ODIN discovered which are critical for guaranteeing successful implementation the first time.

The IT Asset Tracking Benchmark™ is the 12th installment of ODIN's RFID Benchmark Series™ which independently evaluates RFID equipment performance based on physics. The benchmark is designed to answer common end user questions:
How to implement RFID successfully Which tagging solutions work and which lead to failure How the technology is used to solve problems How to build a business case Tests Included
IT asset managers are tracking equipment to satisfy Sarbanes Oxley regulations, ensure data security, improve efficiency, support accuracy, and improve the maintenance process. Through scientific tests comparing tag performance and analyzing common uses of IT asset tracking, the benchmark equips IT asset managers to make the best decisions for their respective businesses.

The five scientific tag tests include:
Sensitivity -- Will tags still respond if reader power is decreased? Orientation sensitivity -- Which tags require a handheld reader to be at a particular angle? Distance -- What is the optimal range to read tags with a handheld reader? Material dependency -- Which tags work on both metal and plastic equipment cases? Blade server inventory -- Which tags perform best when placed on blade servers?

The five use case tests include:
Rack inventory -- How does distance, power settings, or reader equipment affect inventory of a rack full of servers? RAM inventory -- Can individual sticks of RAM be inventoried with RFID technology? Cubical inventory -- Can a handheld reader inventory a variety of IT assets spread throughout a cubical? Cubical speed comparison -- How does RFID compare with manual inventory? Control point inventory -- How easily can a stack of IT assets be read passing through a doorway? Vendor Products Tested
ODIN engineers selected seven metal mount tags from four vendors based on a number of factors including physical dimensions, performance and commercial availability. Tag size and form factor is an important consideration because many tags are too large or do not have the appropriate dimensions to fit on the front of a narrow blade server or other IT equipment. Multiple readers were also used during testing. A clear lesson is that no one tag or reader is appropriate for all use environments and end-users should look to their suppliers of IT equipment to provide pre-tagged hardware.

ODIN technologies established itself as the leading RFID integrator with more than 200 global projects completed, by leveraging labs in the United States and Europe to learn more than anyone about RFID equipment performance for end user applications. By scientifically testing each new RFID technology and product offering, ODIN brings a level of expertise to end users unmatched in the RFID industry. The ODIN engineers learn and experiment in the lab, so customer recommendations and deployments are based on hard earned lessons. Additionally, through the RFID Benchmark Series™ we hope to make RFID buyers better consumers of vendor information and increase the likelihood of successful implementations.

Accessing the Benchmark
The IT Asset Tracking Benchmark™ is available for download now at the ODIN technologies Store. The cost is $1,500 for an enterprise wide business license. Educational institutions can contact ODIN for a free copy of the report.

About ODIN technologies
ODIN technologies is the leader in the physics of RFID solutions for healthcare, aerospace, financial services, oil & gas and government agencies. Global corporations on five continents leverage ODIN technologies' expert engineers and patented RFID deployment automation and monitoring tools to achieve accuracy, speed and visibility for their RFID deployments. In addition to turn-key solutions, ODIN technologies publishes the RFID Benchmark Series™, the industry's first and most referenced head to head performance analysis of RFID equipment. ODIN's RFID optimization software EasyRFID™ has been successfully used at dozens of companies across more than 150 sites worldwide to ensure accurate and scalable RFID implementations. ODIN serves clients from offices in Dulles, Virginia, USA, Tokyo, Japan, Dublin, Ireland and Budapest, Hungary. www. ODINtechnologies. com

###