Friday, May 6, 2005

Fewer Heart Attacks and Related Hospital Admissions Offset Rising Medicare Costs

Fewer Heart Attacks and Related Hospital Admissions Offset Rising Medicare Costs

The incidence and hospital admissions for a heart attack in the Medicare population have dramatically declined since 2000, more than offsetting rising costs for hospital care. As a result, total annual Medicare spending on related hospitalizations has declined annually since 2002, according to a study funded and conducted by Cardiac Data Solutions, Inc., The study further concluded that the Medicare program saved more than $1 billion in fiscal year 2006 due to the lower heart attack rate and fewer admissions. Cardiac Data Solutions will continue to monitor data related to the volume of cases and survival rates to determine if these findings represent a long-term trend and the impact on the cost of care,

Atlanta, GA (PRWEB) April 10, 2008

The incidence and hospital admissions for a heart attack in the Medicare population have dramatically declined since 2000, more than offsetting rising costs for hospital care. As a result, total annual Medicare spending on related hospitalizations has declined annually since 2002, according to a study funded and conducted by Cardiac Data Solutions, Inc., in conjunction with leading physician researchers The study further concluded that the Medicare program saved more than $1 billion in fiscal year 2006 due to the lower heart attack rate and fewer admissions.

"While we didn't examine the factors for drops in heart attack incidence and admissions, we can theorize that things like healthier nutrition, lipid lowering drugs, lower smoking rates and increased physical activity, combined with advancements in technology and improved chronic disease management, may explain these positive results," says Aaron Kugelmass, M. D., director of cardiac catheterization at Henry Ford Hospital in Detroit and lead author of the findings, which were presented at the 57th annual American College of Cardiology conference in Chicago.

Cardiac Data Solutions, Inc. analyzed data from any U. S. hospital participating in the Medicare program to identify trends in the incidence, outcomes and costs for a ST segment elevation myocardial infarction, or STEMI heart attack, from 2000-2006. A STEMI heart attack is caused by a prolonged period of blocked arterial blood supply and causes changes on the ECG and in blood levels of key chemical markers.

Key findings are:
 Admissions dropped to 105,915 in 2006 from 170,154 in 2000.  Incidence dropped to 2.5 percent in 2006 from 4.3 percent in 2000.  Survival rates increased to 88.5 percent in 2006 from 85.8 percent in 2000.  The average hospital reimbursement for a STEMI hospitalization increased 5.5 percent annually during the study period (FY2000-FY2006), reaching $16,000 per discharge during FY 2006.  Medicare cost savings rose to $1.2 billion in 2006 from $136 million in 2001.

"Cardiac Data Solutions will continue to monitor data related to the volume of cases and survival rates to determine if these findings represent a long-term trend and the impact on the cost of care," says April Simon, RN, MSN, president and founder of Cardiac Data Solutions. "Analysis of this data can provide insights to clinicians who strive to provide the highest quality of care and optimize clinical outcomes. Hospitals and the federal government can also use this data to budget appropriately for the anticipated volume of patients."

In addition to Dr. Kugelmass and Ms. Simon, researchers involved in the study included: Philip Brown, MD, cardiovascular surgeon (retired) and past chairman, Department of Surgery, Centennial Medical Center; David J. Cohen, MD,, interventional cardiologist and director, Cardiovascular Research, Mid America Heart Institute, St. Luke's Hospital; Matthew R. Reynolds, MD, electrophysiologist and director, Economics and Quality of Life Core Lab, Harvard Clinical Research Institute, and Steven D. Culler, PhD, associate professor, Rollins School of Public Health, Emory University.

About Cardiac Data Solutions, Inc. (CDS)
Founded in 1999, Cardiac Data Solutions, Inc. (CDS) provides consultation services, data analysis, clinical benchmarks, management tools, research support services and leadership training to hospitals, physicians, payors, manufacturers and the financial community. CDS is focused solely on the cardiovascular market with the primary mission of supporting and improving clinical and business decisions to improve the quality of patient care. Using a proprietary data analysis tool with comprehensive and current data on clinical outcomes, CDS helps identify opportunities for improvement and develop evidence-based strategies to achieve them. For more information, visit www. cardiacdatasolutions. com.

EDITOR'S NOTE: April Simon, RN, MSN, is available for interviews regarding this and other related research.

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Swine Flu Scare Pushes AllegroMedical. com to Record Highs

Swine Flu Scare Pushes AllegroMedical. com to Record Highs

Sales of N95 Respirator Masks and flu protection products are flying off the shelves at AllegroMedical. com causing record breaking sales revenues, orders and website visitors.

Mesa, AZ (PRWEB) April 29, 2009

As swine flu threats and messages of prevention and protection swept the nation yesterday, tens of thousands of consumers and businesses flocked to 11-yr old medical supply superstore http://www. AllegroMedical. com (http://www. AllegroMedical. com) seeking anti-viral personal protection products. The most popular products were the N95 Respirator Masks, which are reported to prevent the transmission of flu viruses. By day's end, mask revenue alone was $40,000 and company reporting dashboards were lit up with record breaking web sales revenues, phone sales, number of orders, site conversions and unique site visitors.

"We started noticing orders for the N95 respirator masks late on Sunday," said Allegro CEO Craig Hood, "and by Monday morning mask revenue alone had reached $20k. That's when we knew it was going to be a big day. We responded with site-wide banners, optimization, blogs, sales promotions and a special Swine Flu Products Category (http://www. allegromedical. com/swine-flu-c7240.html) for customers to quickly find masks, gloves, hand sanitizers and anti-viral disinfectants."

The Company reported that the massive number of visitors on the website essentially overloaded it to the point of shutting down for a few minutes around 4pm Pacific time.

Why the high volume? "People are trying to do the right thing by preparing for whatever may happen," said company spokesperson and co-owner Valerie Paxton. "We're hopeful that Allegro's products can provide some protection, prevention and peace of mind to those who can benefit most from these anti-viral products."

Today, AllegroMedical. com's brisk sales continued despite the "temporarily out of stock" condition of some of the N95 Respirator Masks (http://www. allegromedical. com/swine-flu-c7240/masks-respiratory-c7241.html? sortOrder=4). Paxton says, "Yesterday's run on masks revealed a major shortage of product from our suppliers, but most orders have shipped and we have more stock on the way so we're confident that we can cover the demand." The Company suggests that people hold onto their place in line rather than cancel their orders, as the shortage is widespread.

About Allegro Medical:
Allegro Medical is a division of Allegro Enterprises, Inc., a privately-owned company based in Mesa, Arizona. Founded in 1996, and serving more than 1 million consumer and business customers, the Company is one of the largest and most technologically advanced independently owned suppliers of life enhancing products in the U. S.

Since launching the first ecommerce site in the medical equipment and home health care supplies industry in 1998, Allegro has expanded into Health & Fitness, Nutritional Dietary Supplements, Sexual Well-Being, Pain Relief, Emergency Preparation and Maternity/Baby. Visitors to http://www. AllegroMedical. com (http://www. AllegroMedical. com) are offered a broad selection of thousands of brand name products searchable by Keyword, Category, Brand and Medical Condition.

Contact:
Valerie Paxton
Vpaxton (at) AllegroMedical (dot) com
480-990-8881, Ext. 110

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Thursday, May 5, 2005

"Miracle Baby" Wins $25,000 Prize

"Miracle Baby" Wins $25,000 Prize

Great American Photo Contest Announces Fall 2008 $25,000 Fame and Fortune Contest Winner.

Englewood Cliffs, NJ (PRWEB) February 12, 2009

Great American Photo Contest, the leading online baby photo contest, proudly awarded the $25,000 prize to the winner of its biannual Fame and Fortune baby photo contest. Great American's panel of independent professional judges selected a photo of Laurel from Kissimmee, Florida from thousands of photos entered by proud parents throughout the USA. Her mother Audra took the beautiful photo of Laurel in a flower patch, never imagining it would one day end up being worth thousands of dollars.

Great American Photo Contest's CEO, Joshua Gillon, traveled to Audra and Laurel's small-town home in rural central FL with a film crew to deliver the prize check and trophy. Audra, a single mother, works full time as a bartender and is also studying full time to become an interior designer, and has overcome many challenges in her life. The same can be said for her daughter Laurel, who has overcome a severe injury suffered at day care as an eight month old baby, including a skull fracture and visual impairment that doctors thought she would never recover from. According to her doctors, it is a "miracle" that Laurel is now perfectly healthy. Audra describes her as a "magical child, a very special girl with a sparkle in her eye and incredible charm to match".

Laurel's grandparents witnessed Great American's CEO delivering the check and trophy. "I knew my granddaughter Laurel was special from the time she was born. I am so proud of her and my daughter," said Audra's father. The family intends to use the prize money for Laurel's college education.

You can see video of the prize being awarded to Laurel and her family, and the prize-winning photo, here: http://youtube. com/watch? v=NhS7NWkhsvY (http://youtube. com/watch? v=NhS7NWkhsvY)

The December 2008 contest is in the judging stage right now. Great American is currently accepting qualified entries for the Summer 2009 contest. If you think your photo is good enough to win $25,000, you can enter the Fame and Fortune contest here: https://www. greatamericanphotocontest. com/FF/Fame_landingpage. aspx (https://www. greatamericanphotocontest. com/FF/Fame_landingpage. aspx)
You can also enter our free $2500 monthly contest, or browse more cute baby photos at www. greatamericanphotocontest. com.

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Tuesday, May 3, 2005

Lifeclinic International to Acquire Controlling Interest in My Health Rewards

Lifeclinic International to Acquire Controlling Interest in My Health Rewards

Lifeclinic International, Inc., the world's leading manufacturer and distributor of automated blood pressure monitors and health testing stations, intends to acquire My Health Rewards.

Burtonsville, MD (PRWEB) March 4, 2009

Lifeclinic International, Inc., the world's leading manufacturer and distributor of automated blood pressure monitors and health testing stations (http://www. lifeclinic. com/products. aspx), intends to acquire My Health Rewards. The transaction will enable Lifeclinic and My Health Rewards to deliver additional value to their shared constituencies of national retailers, employers, and marketers - all of whom share a common goal of improving the health of the country.

My Health Rewards is a simple solution encouraging consumers to "know their numbers" (minutes of exercise, steps, blood pressure, glucose, etc…). It shifts dinner conversation from "eat more broccoli" to "what everyone did" that day to live a healthier life.

Ritchie Lucas, Founder of My Health Rewards and CEO of Think Factory, said, "This is a wonderful opportunity as it enables my original vision of rewarding consumers to actively adopt a healthier lifestyle by teaming up with national, regional and local companies to make a sustainable impact on two bottom lines. The first is our overall health and wellness as consumers. The second is Corporate America's bottom line through increased sales and healthier employees."

My Health Rewards will operate as a subsidiary of LCI with My Health Rewards co-founder, Brian Webster, serving as General Manager. In reflecting on his new position, Webster said, "Partnering with LCI will be helpful on many fronts. Most immediate is their presence in about 25,000 retail pharmacies (http://www. lifeclinic. com/locator. aspx) where more than 1,000,000 customers visit the Health Station each day to monitor their vital signs."

"With the focus of the Obama administration on preventive healthcare and the growth in health-related categories at our retail partners, My Health Rewards is an excellent enhancement to the Lifeclinic offering as we look for innovative ways to help our retail partners deliver more value to their customers," said Jeffrey Bekos, EVP of Retail Operations at Lifeclinic. "Employers who have our health stations at their worksites will also like this program."

About Think Factory

Think Factory, a preeminent creative business think tank, developed My Health Rewards in its incubator division, The Lab®. Previous projects from The Lab® included CreatAbility Advertising and Marketing, ethnicity. com, Hispanic-market. com, The Piggy Bank Fund, Rush To Think and the Museum of Advertising Icons.

About Lifeclinic International, Inc.

Lifeclinic is the world's largest supplier of commercial, automated, blood pressure monitors and health stations. Lifeclinic monitors can be found in over 30,000 pharmacies and 5,000 worksites, medical clinics and health clubs worldwide, performing 500 million blood pressure measurements annually. Lifeclinic monitors, health stations and management systems encourage individuals to take an active role in their healthcare and provide corporate management with tools to help reduce costs while improving the health of individual employees.

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Monday, May 2, 2005

Just Buy Online Ltd Launches A New UK Based Online Mattress & Bedding Shop

Just Buy Online Ltd Launches A New UK Based Online Mattress & Bedding Shop

Just Buy Online Ltd have launched a new site to sell their popular mattresses and bedding products.

(PRWEB) March 25, 2005

Just Buy Online ltd, online retailer of Aquariums, Natural Health and Nutritional Products and Outdoor Activities Equipment, are now branching out to create our fourth online shop. After successful bedding sales on our first site, JustNaturalStuff. co. uk, we have decided to create a new shop for one of our most popular products; our innovative ranges of foam and latex mattresses.

Buy-A-Mattress. co. uk is dedicated to providing only the best in Orthopaedic Foam, Visco Elastic Memory Foam and Latex mattresses at affordable prices. We specialise in these ranges because we believe that a good nightÂ’s sleep is essential to maintaining a healthy lifestyle. There are many benefits to foam and/or latex mattresses, which are explored in detail on the site. Briefly, here are a few:

Noise reduction – None of our mattresses have springs, and they are silent even after many years.

Pressure relief – The Visco memory and latex mattresses are ideal for those who have to spend a great deal of time in bed, moulding to the natural contour of your body to relieve pressure on joints and hips and relieving pain caused by fibromyalgia, arthritis and back problems.

Allergy relief – Most of our mattresses are dust-mite resistant, dust mites being a primary cause of allergies in the home.

Faster Delivery – Most of our mattresses come vacuum-packed and rolled, so we can keep a higher level of stock, meaning that a typical delivery time is 2-5 working days.

"Consider this; 35% of our lifetime is spent sleeping"

Based on an average of 8 hours a night over 80 years, we spend 27 years in our beds! In 15 years, people buy on average 50 pairs of shoes, and studies show you spend approximately the same time in your shoes as in your beds. You do the maths!

Most of our mattresses come with a 15-year warranty, so no more worrying. Check out our new range of quality mattresses now. You could be sleeping a lot better in just a couple of days from now. Just buy your orthopaedic mattress online at Buy-A-Mattress. co. uk.

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Sunday, May 1, 2005

Learn Thai Massage With "The Ultimate Thai Massage Video" Instructional DVD Series

Learn Thai Massage With "The Ultimate Thai Massage Video" Instructional DVD Series

Dr. Anthony James, CMT, ND, MDAM, guides you step-by-step through this comprehensive The Ultimate Thai Massage Video instructional DVD series that covers it all: basic and advanced techniques for both the mat and massage table.

Salt Lake City, UT (Vocus) September 29, 2009

If you want to learn something, learn from the best. If you want to learn authentic Thai massage, hands down the top recognized master outside of Thailand is Dr. Anthony James, CMT, ND, MDAM. His professional development and certification programs have set the standards in the U. S.

Dr. James, the only western Master Instructor to be recognized by the Royal Thai government and recipient of the "Friend of Thailand" Award, has taught and certified over 6000 practitioners since 1984, including many well-known teachers established today. He is the founder of the famous SomaVeda™ Institute, a residential training facility in Florida, home to The Thai Yoga Center and the International Thai Therapists Association (ITTA), and host to the National Thai Yoga, Massage and Bodywork Certification Board (NTYMBCB) examinations. He has authored various publications, including the first Thai massage book in English. The list of Dr. James' credentials goes on.

Now, Dr. James is also the featured expert in Aesthetic VideoSource’s new four-part The Ultimate Thai Massage Video instructional DVD series that covers it all: basic and advanced techniques for the traditional mat, and basic and advanced techniques adapted for the “modern” massage table.

In each of the comprehensive Thai massage videos (http://www. videoshelf. com/thai_massage_training_video. html), Aachan ("Master") James lays the foundation for a clear understanding of Thai massage and the spiritual roots and perspectives that have endured for thousands of years. Dr. James discusses benefits and contraindications, origins of Thai massage, different styles (the southern royal method, northern style, and Buddhai Sawan school), Ayurvedic anatomy (the primary Chakras and Sen lines), client assessment, and room set-up.

In each DVD, Dr. James walks you step-by-step through the therapeutic techniques comprising a complete Thai massage training (http://www. videoshelf. com/thai_massage_training_video. html) session. Throughout, he addresses balance vs. structural corrections; steps emulating energy flow; 10 key points for balance; attitudes/postures, relationship, and transition; and, breath, emphasis, and pressure.

Beginning with Puja (affirmation), Dr. James demonstrates Thai body massage (http://www. videoshelf. com/thai_yoga_body_massage. html) and Thai yoga massage (http://www. videoshelf. com/thai_yoga_body_massage. html) techniques in the traditional Five Attitudes/Postures: Supine, Side Lying, Prone, Abdomen and Leg Stretching, and Seated. In the Basic DVD's (Mat and Table), he shows over 19 basic asanas or therapeutic postures; in the Advanced DVD's, he shows over 50 asanas. Techniques include gentle rocking; deep stretching; striking; kneading; pinching and rolling; pulling, rotations, and rhythmic compression with thumbs, palms, elbows, forearms, knees, and feet.

“I want to show you how to take on a productive application of healing science that's been practiced for thousands of years and is completely appropriate and practical for the western world,” says Dr. James. "We can do this work in spas, hospitals, homes, anytime, anywhere."

“Dr. James's life focus is teaching Thai massage (http://www. videoshelf. com/thai_massage. html),” says Shirley Erickson Gorospe, president of Aesthetic VideoSource. “He is an amazing teacher who explains and demonstrates each technique so that you can easily grasp the concepts and repeat them.”

Aesthetic VideoSource produces and distributes detailed, comprehensive health and spa instructional DVDs, so anyone can properly perform the procedures shown. Aesthetic VideoSource is the forerunner in educational media distribution, with award-winning DVDs and an always-expanding list of offerings to meet the spa and beauty industry’s needs.

Contact Info – The Ultimate Thai Massage Video: Basic Mat Techniques (1 Hr. 48 Mins.), Advanced Mat Techniques (2 Hrs. 56 Mins.), Basic Table Techniques (1 Hr. 28 Mins.), and Advanced Table Techniques (2 Hrs. 57 Mins.) can each be ordered for $49.95 plus shipping, by calling 1-800-414-2434 or visiting www. VideoShelf. com]. The complete set can be purchased for $160.00, at a savings of 20%.

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The Unwritten Rules of Drug sampling

The Unwritten Rules of Drug sampling

Drug sampling is a key element in your promoting your pharmaceutical product. Know the dos and don’ts when it comes to using this sales tactic effectively—especially in a sales environment challenged by increasing competition for doctors’ precious time. MedZilla explores how you can use drug sampling as an effective aspect of product promotions.

Marysville, WA (PRWEB) September 3, 2004

Drug sampling is an important element in maintaining the pharmaceutical representative-physician relationship. However, like everything else that the pharmaceutical sales representatives do to secure business, this too is coming under increasing scrutiny.

“Your knowledge of drug sampling etiquette will help you to get the most mileage from this acceptable “perk,”” says Frank Heasley, PhD, president and CEO of MedZilla. com, (www. medzilla. com) a leading Internet recruitment and professional community that serves biotechnology, pharmaceuticals, healthcare and science.

“Drug samples are one of the few powerful reminders you can leave behind after a visit with a physician,” Dr. Heasley says. “The problem is that drug sampling is no longer an easy task. It’s getting harder and harder to get in to see physicians to get the needed signatures for samples. Some health systems and clinics are even closing their doors to reps and their samples—claiming to turn their facilities into ‘commercial-free zones.’”

A small but growing number of health care systems are turning their clinics into these commercial free zones, where they are stripping away any promotional items, including samples, that might encourage doctors to prescribe pricey brand-name drugs, according to a August 24, 2004 USA Today article.

Nevertheless, drug sampling remains among the foundations of pharmaceutical sales. John Canvin, director of compliance at Ventiv Pharma Services, Somerset, NJ, says that the aims of drug sampling include putting the drugs in the hands of practitioners so that they can give out the drugs while the information is fresh in their minds.

“The doctors then get to see in the short term whether or not what the pharmaceutical representative and company are claiming is accurate,” Canvin says.

Drug sampling gives a drug a presence in the office, so that the doctorsÂ’ colleagues have access to it. In addition, getting samples in the hands of patients helps doctors help their patients and helps ensure that patients request specific drugs.

Annoying tactics

Debbie Grosheim, office manager at East Cost Medical in Boca Raton and Delray Beach, Fla., says its one thing when representatives make their weekly drug sampling visits, get the doctorÂ’s signature and leave. ItÂ’s another when they try to take up the doctorÂ’s time with old information before getting the signature.

“In order to get the signature, all they have to do is ask the doctor for his signature. They don’t have to bring all their stuff and lay it out and take up 10 minutes of the doctor’s time that he doesn’t have,” she says.

Grosheim says itÂ’s OK for representatives to set up a time to meet with the doctor if they have something new to present: a new drug, new data or a newly approved use for drugs theyÂ’re sampling.

Respect practitionersÂ’ ways

Canvin, who says that Ventiv oversees some 2,500 pharmaceutical representatives nationally, recommends that pharmaceutical representatives become familiar with the procedures or the activities within the practitionersÂ’ office and to respect the dynamics of the office and provider.

Go to the office when itÂ’s best for the doctor and staff, according to Canvin. You should understand that there are a number of sales representatives that are going into the office and, while some offices have the policy that you can come in and wait for the doctor without making an appointment, many would rather that you make an appointment or predetermine the best times to go, according to the doctorÂ’s schedule.

Another point: “…try not to convince the practitioners of the use of certain drugs by challenging them. …these are very smart people; they’re familiar with what is going on. Present the drugs in such a way that they understand the utility—present the positives and the negatives in a balanced way and not try to oversell or overcompensate,” Canvin says.

Canvin agrees with Grosheim in that reps should not overstay their welcome or go beyond the sell, unless thereÂ’s something new to report.

“The drug comes out and it’s a gangbuster and all the practitioners want to get their hands on it as samples … to get their patients on the drug,” Canvin says. “But a year or two or three goes by and there are not new clinical indications, no new studies being brought to the practitioner’s office. The conversations become stale.”

A few more dos and donÂ’ts

Theresa Castro worked for Merck & Co for eight years as a sales representative and trainer for new hires and tenured representatives. Today she is a motivational speaker and author of The Dark Before the Dawn: 70 Secrets to Self-discovery.

Castro offers these drug sampling tips.

When you enter a doctorÂ’s waiting room and there is another representative already waiting, you should ask the other rep for permission to sample the doctor. This important protocol needs to be followed because many times doctors will get upset when they think that there are too many representatives waiting for them.

Put your samples away (if allowed by the doctorÂ’s office). There are many representatives who are lazy and leave their samples wherever. These representatives need to realize that the staff and the doctor will remember who is respectful of their space and sample closet.

DonÂ’t leave more samples than what the doctor requested. First, if you leave more samples in a place where they are not wanted then you may later find yourself in the situation that another doctor wants extra samples. Secondly, this is another way to frustrate the doctor and staff. They donÂ’t want store samples of products that they donÂ’t use or hardly use.

“You might feel compelled to focus on drug sampling with increasing competition from other representatives (sometimes from the same company) and scrutiny of sales tactics, as well as decreasing doctor availability. But being aggressive in this area is not going to increase sales, in most instances, and might hurt your ability to secure time with the doctor when you really have something new to report,” says Michele Groutage, MedZilla. com’s marketing director.

“The key is to know what to do and what not to do when it comes to drug sampling. There are some general protocols and the rest is according to what individual practitioner or facility prefers,” Groutage says.

About MedZilla. com

Established in mid 1994, MedZilla is the original web site to serve career and hiring needs for professionals and employers in biotechnology, pharmaceuticals, medicine, science and healthcare. MedZilla databases contain about 10,000 open positions, 13,000 resumes from candidates actively seeking new positions and 71,000 archived resumes.

Medzilla® is a Registered Trademark owned by Medzilla Inc. Copyright ©2004, MedZilla, Inc. Permission is granted to reproduce and distribute this text in its entirety, and if electronically, with a link to the URL www. medzilla. com. For permission to quote from or reproduce any portion of this message, please contact Michele Groutage, Director of Marketing and Development, MedZilla, Inc. Email: mgroutage@medzilla. com.

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