Sugarbush Ski Resort Brings Benefits of Sunlight Indoors Verilux, Inc. Chosen as Official Healthy Lighting Supplier
Sugarbush has partnered with Verilux,® The Healthy Lighting Company™, to bring the benefits of sunlight indoors during dark winter days and long winter nights. The partnership is part of Sugarbush’s commitment to a quality guest experience while adhering to strict environmental standards. Verilux, now the official lighting supplier to the Resort, specializes in energy-efficient lighting solutions for better vision, health and well-being.
(PRWEB) January 11, 2004
As Sugarbush Ski Resort opens for its 45th season, skiers and snowboarders are discovering a healthy difference when they come in from the slopes. Sugarbush has partnered with Verilux,® The Healthy Lighting Company™, to bring the benefits of sunlight indoors during dark winter days and long winter nights. The partnership is part of Sugarbush’s commitment to a quality guest experience while adhering to strict environmental standards. Verilux, now the official lighting supplier to the Resort, specializes in energy-efficient lighting solutions for better vision, health and well-being.
“Our number one priority at Sugarbush is providing an excellent guest experience while maintaining our commitment to the environment and Verilux products speak directly to those aims," says Adam Greshin, Vice President of Sales and Marketing for Sugarbush Resort. “Verilux lighting fits the healthy, active lifestyle of our clients and meets their high expectations for quality, making Verilux the ideal partner.”
Verilux products will be placed throughout the Resort beginning with the Valley House Lodge at the base of Lincoln Peak and the Sugarbush Day Care Center. Following that, Verilux lighting will be installed in the Sugarbush Inn and Conference Center and the Gatehouse Lodge.
“We are proud to partner with a company that has attained an international reputation for quality experience and environmental excellence. These values mirror our own commitment to health and environmentalism,” says Nicholas Harmon, President, Verilux, Inc.
Verilux lighting produces a bright, white light that closely simulates sunlight’s balanced spectrum, bringing the ‘natural’ feeling of sunlight indoors. The eye works most efficiently in natural light, reducing eyestrain and fatigue associated with incandescent or fluorescent lights. Additionally, Verilux products are energy-efficient and long-lasting for minimum environmental impact.
Endorsing environmentally sensitive lighting is part of SugarbushÂ’s broader mandate of environmental stewardship. Sugarbush participates in the Sustainable Slopes program, sponsored by the National Ski Areas Association. Sustainable Slopes is an opt-in program that promotes environmentally friendly programming and practices at mountain resorts. Sugarbush was selected as one of only three finalists for SKI MagazineÂ’s 2003 Golden Eagle Award for Overall Environmental Excellence. The Resort also received a GovernorÂ’s Award in 2002 for Environmental Excellence in Education and Outreach.
About Sugarbush
Since opening in 1958, Sugarbush Resort has been favored by outdoor enthusiasts seeking a quality outdoor experience in pristine surroundings. Located in the Mad River Valley, each season brings different ways to enjoy the fresh mountain air and natural splendor of the region. SugarbushÂ’s newest initiative, The Lodge at Lincoln Peak will be completed in Fall 2005 and will include a state-of-the-art spa, fitness center, several restaurants, a wine cellar, conference facilities and 141 luxury vacation residences. Information on Sugarbush Resort is available at www. sugarbush. com.
About Verilux
Founded in 1956, Verilux, Inc. specializes in naturally balanced, visually efficient lighting solutions for better vision, health and well-being. A leader in wellness lighting technology, Verilux lighting products closely simulate natural light while incorporating ergonomic design features for maximum versatility and ease of use. Verilux was the winner of a Gold Connecticut Quality Improvement Award in 2003. Information about Verilux is available at www. verilux. net.
Media Contact:
Heather Leary, Public Relations
Verilux, Inc. The Healthy Lighting Company™
P: 250-385-2285 E: hleary@shaw. ca
JJ Toland, Communications Manager
Sugarbush Resort
1840 Sugarbush Access Road
Warren, VT 05674
802.583.6314
Jtoland@sugarbush. com
