Check your vision online at icWell. com, a site offering an interactive Vision Screener for people to learn about the health of their eyes
(PRWEB) December 10, 1999
MELBOURNE, FL - December 8, 1999 - As more people turn to the Web for health information, In Web Ideas announced today the launch of icWell. com, an eye care site offering visitors a way to check their eyes through an interactive Vision Screener. The icWell Vision Screener screens a person's eyes in four different ways and offers immediate, personal results. Through the Screener and the site's eye care articles, icWell draws people's attention to the importance of regular eye exams, promotes education about eyesight and vision related diseases, and provides valuable information in the form of eye care referrals.
Dr. Mark Dresner, a Board Certified Ophthalmologist, developed the icWell Vision Screener which checks for the major causes of vision loss. The screens include a Visual Acuity screen to determine how well a person sees, a Macular Degeneration screen to determine if a person sees straight lines straight, a Glaucoma screen to determine a person's field of vision, and a Refractive Surgery screen to determine if surgery might help a person see without glasses.
The Screener reports a result for each eye. These results help people monitor their vision between doctor visits and determine when they should seek care, which is exactly what Dr. Dresner hopes will happen. "As physicians," says Dr. Dresner, "we are trained to diagnose and treat diseases. Many times, though, we come upon conditions that are too far advanced, and we only wish the person had come to us earlier."
A leading corneal and refractive surgeon in Melbourne, Florida, Dr. Dresner spent over two years carefully developing the algorithms that ensure each screen gives accurate results. "By offering knowledge through the Screener, a person can check their vision as many times as they wish using the methods of eye doctors. Empowering the patient -- this is the core reason I developed the Vision Screener," says Dr. Dresner. icWell. com also offers eye care articles about common eye ailments, age-related vision problems, and eye surgery.
For In Web Ideas, the debut of icWell. com fulfills the company's philosophy of building web sites that are "communities of interest and value." Says company President, Gregory McFarland, "In Web Ideas is focused on delivering life enhancing experiences on the Web. Working with Dr. Dresner to develop a web-enabled Vision Screener, we are confident that icWell. com provides a community for people to engage actively in learning about and monitoring the health of their eyes."
In Web Ideas is now moving forward with the site to attract sponsors, advertisers, and affiliations with eye care professionals across the country.
In Web Ideas, founded in August 1999, develops web sites that offer interaction with visitors. The company, with headquarters in Melbourne FL and offices in Reston, VA, is concentrating on building customer-driven web sites that focus on the needs and wants of the customer. "From online memorials, to helping consumers select products that best fit their needs, to the interactive Vision Screener found on the icWell. com site," says Gregory McFarland, "we strive to provide useful web services, not just more content."
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