Demand Econometrics Selects Vertical Response
Leader in Sales and Strategy Effectiveness chooses Leader in Permission Based Marketing
(PRWEB) July 15, 2003
For Immediate Release
MEQUON WI (PRWEB) June 20, 2003 - Demand Econometrics, a leader in helping clients increase sales and strategy effectiveness, announced today that it has selected VerticalResponse, a leading provider of permission-based email marketing applications.
IBuilder from VerticalResponse helps companies create, deliver and track permission-based email campaigns quickly and effectively. Permission based marketing uses a "double opt-in" confirmation process to improve privacy and reduce undesired communications. Double opt-in validates that an email subscription lists are truly permission-based, which is rapidly becoming recognized as the standard for qualifying a list as a legitimate, spam-free means of business communication. The service also automatically tracks email bounces and customer unsubscriptions. These measurement reporting function improves both efficiency and effectiveness, alleviating the time and effort of updating customer lists for accuracy. The service also gives business users real-time information on email open rates and clicks on hyperlinks.
Richard D. Janezic, CEO of Demand Econometrics, states, "Following an extensive search and review process, we are pleased to announce the selection of VerticalResponse. We were impressed with the deep feature set, easy of deployment, and VerticalResponse's double opt-in process. This confirmed opt-in method assures our current and prospective clients that we value their business, and further validates that our communications with them will be not only contain relevant, actionable, and high value content, but will also be welcomed. VerticalResponse helps us accomplish to communications channels with our clients in a respecful, effective manner."
Demand Econometrics expects the relationship with VerticalResponse to further enhance the effectiveness of its client communications strategy, resulting in improved client satisfaction and client loyalty.
About Demand Econometrics
Demand Econometrics provides quantitative strategy and sales/marketing execution services that deliver dramatic increases in sales, marketing, business development and client service effectiveness. The Company helps clients to understand, measure, and develop sustainable demand for their products and services by applying analytical methods and data-driven decision making to the sales, marketing, business development, and client care functions of a business. Demand Econometrics uses a short-term engagement, long-term relationship model to provide market focused, high Return on Investment (ROI) solutions using fact-based, data driven decisions. The Company services combine sophisticated analysis with practical bottom line answers that drive top line revenues for early stage and high growth stage clients in selected high tech, manufacturing, financial services, and healthcare sectors. For more information, the Demand Econometrics site is located on the Web at http://www. drivedemand. com (http://www. drivedemand. com).
About Vertical Response
VerticalResponse, Inc. is the leading provider of email marketing applications as online services. VerticalResponse's self-service campaign creation and deployment application, iBuilder, allows businesses of any size to quickly create and affordably deliver email marketing campaigns regardless of technical expertise. Today, over 20,000 businesses including Brookstone, ACT!, The Breast Cancer Fund, Gardeners Eden and PetCareRx have registered to use iBuilder to power their email marketing programs.
VerticalResponse was founded in 2001 by a team of direct marketing and email technology experts that designed and managed one of the first email marketing engines ever built. VerticalResponse is headquartered in San Francisco and can be reached via their Web site at http://www. verticalresponse. com (http://www. verticalresponse. com) or by phone at 1-866-683-7842.
