Tuesday, March 7, 2006

Research and Markets: Potential for Marketers in ChildrenÂ’s Ethnic Markets as Segment is Traditionally not Targeted Directly

Research and Markets: Potential for Marketers in ChildrenÂ’s Ethnic Markets as Segment is Traditionally not Targeted Directly.

(PRWEB) October 7, 2004

Research and Markets (http://www. researchandmarkets. com (http://www. researchandmarkets. com)) has announced the addition of Ethnic Market Kidtrends 2004 Report to their offering

The childrenÂ’s ethnic markets are traditionally not targeted directly. These markets differentiate themselves from the General Population in many ways. This study provides details of what children of varying ethnicities had to say about toys, clothing, music, computer usage, health, food, and TV viewing. This report helps to define habits, lifestyles, as well as the differences and similarities between ethnic markets.

Topics covered includes:

Kids In The New Millennium

Education: A Means To An End

Food And Eating Habits

How You Dress Is Who You Are

Music Speaks To Kids

KidsÂ’ Spending Power

-How Much Money Children Receive Per Week 

-General Population 

-Latino Kids 

-African American Kids 

-How Children Get Their Money 

-General Population 

-Latino Kids 

-African American Kids 

-What Children Buy With Their Money 

-General Population 

-Latino Kids 

-African American Kids 

-Influences Over Family Purchases 

-General Population 

-Latino Kids 

-African American Kids

KidsÂ’ Favorite Interests And Hobbies

-Most Important Thing In ChildrenÂ’s Lives

-Number Of Hours Children Watch Tv On School Days

-The Time Of Day Children Watch Tv On School Days

-Hours Spent Watching Tv On Weekends

-Favorite Tv Programs

-Favorite Tv Stations

-Favorite Cartoon Programs 

-Favorite Athletes

-Favorite Music Artists & Groups

-Favorite Type Of Music

-Favorite Actors And Actresses

-Favorite Magazines

-Children & Commercials

-First Commercial That Comes To Mind

-Favorite Commercials

-Favorite Characters On Products

-Favorite Board Games

-Favorite Toys

-Favorite Video Games

-Kids And Computers

-Children Who Have Computers At Home 

-TV Viewing Vs Computer Usage 

-Reasons Children Use A Computer 

-Hours Per Week Kids Use The Home Computer 

-Children And The Internet

-Children's Use Of Online Services 

-Children's Activities While Online 

-Favorite Web Sites

-Food, Snack, And Beverage Preferences

-Favorite Foods 

-Favorite Drinks

-Favorite Snacks

-Favorite Fast Food Restaurants

-Importance Of Healthy Foods

-Children And Exercise

-Favorite Brand Names Of Clothing

-Favorite Styles Of Dress 

For more information visit http://www. researchandmarkets. com/reports/c6929 (http://www. researchandmarkets. com/reports/c6929)

Laura Wood

Senior Manager

Research and Markets

Press@researchandmarkets. com

Fax: +353 1 4100 980