The World's First Commission-Free Affiliate Network to Launch in the UK
Australian-based performance marketing company Viva9 has announced the launch of a world-first in affiliate marketing - the only zero commission affiliate network announced at Ad:tech New York.
New York, NY (PRWEB) November 6, 2007
Viva9 will launch CommissionMonster. co. uk into the UK affiliate market, with estimated sales worth over £3bn to merchants in the UK annually, competing with established players such as AffiliateFuture, dgm, TradeDoubler and Webgains.
Under its affiliate marketing brand Commission Monster, already the market leader in Australia & New Zealand, and recently launched in the US, Viva9 has taken an unprecedented approach to entering the highly competitive UK affiliate space.
With zero network commissions on all sales campaigns, Viva9 is passing 100 per cent of commissions onto its publishers (or affiliates), foregoing its share of what is estimated at over £130 million a year in UK affiliate network commissions.
To put this in perspective, the UK affiliate industry tends to operate on a standard network commission rate of around 30%, where networks retain this portion of advertising revenue and pass on the remaining 70% to the affiliates.
Viva9 CEO Shane Murray said of the launch, 'With over 3 billion pounds in revenue this year, and year-on-year growth of around 60%, it is an exciting market to be entering.
Murray added 'While we are excited about the volume and growth in this market, we are also well aware of the healthy competition that exists amongst the current players. It is this competition which we felt warranted this fresh strategy.
'A Zero Commission network allows our affiliates to retain 100 per cent of the commissions they earn on advertising. That's what CommissionMonster. co. uk is all about. It is this strategis positioning which we believe will give affiliates strong motivation to make the switch. As an affiliate, why would you take 70% of the ad revenue your site earns when you can take the whole pie?'
CommissionMonster. co. uk already has a large pool of big brand advertisers signed up to its network and growth is set to continue, with its official launch into the marketplace this week.
About Viva9
Viva9.com delivers PostClick technology performance-based enterprise management systems to advertising agencies, marketing communications companies, public relations agencies and other large corporate advertisers with offices in Sydney, Melbourne and Hong Kong, and part of the Bluefreeway Group.
Viva9's performance-based solutions allow customers to achieve their potential through multiple online marketing channels, including affiliate marketing, display advertising, lead generation, eDM and network shopping.
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