Yogurt is a $2.8 Billion Market that Experienced 7.8% Growth in 2003, Indicating That This is a Category that Still has Room to Grow
Research and Markets (researchandmarkets. com/reports/c24804) has announced the addition of Yogurts in the United States to their offering.
Dublin (PRWEB) September 28, 2005
Research and Markets (http://www. researchandmarkets. com/reports/c24804 (http://www. researchandmarkets. com/reports/c24804)) has announced the addition of Yogurts in the United States to their offering.
Yogurt is a $2.8 billion market that experienced 7.8% growth in 2003, indicating that this is a category that still has room to grow. While yogurt itself as a product has been on the shelves for many years, it was only in the past few years that manufacturers began making a concerted effort to directly target certain groups of consumers, beginning with children and their need for healthy, portable snacks. From 2001 to the present, yogurt has also evolved into a meal or snack for adults that is not necessarily relegated to “diet food” status, and is being positioned instead for its significant health benefits.
While the low carb craze has the potential of having an adverse impact on yogurt sales, manufacturers are combating this by developing low carb offerings, though continuing to maintain their usual roster of products. In addition, because the carbs in yogurt are naturally occurring due to lactose milk sugars, these carbs are considered by many to not have the same kind of negative impact as complex carbohydrates from pasta and bread, for example (the “good carb/bad carb” debate).
Overall, the market for yogurt is expected to continue growing, particularly as manufacturers expand beyond their typical target market and look for niches within those segments, for instance, catering to women with particular supplement needs or the elderly. New products, flavors, and formulations will lead the charge for growth in the yogurt market.
This report on the yogurt market covers trends, market drivers, the supply structure, and distribution, as well as providing a detailed breakdown of consumer habits. A five-year market forecast helps you plan for the future of the yogurt market.
For more information visit http://www. researchandmarkets. com/reports/c24804 (http://www. researchandmarkets. com/reports/c24804)
Laura Wood
Senior Manager
Research and Markets
Press@researchandmarkets. com
Fax: +353 1 4100 980
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