Tuesday, May 12, 2009

Iatria Day Spa Announces “Eggstravaganza”

Iatria Day Spa Announces “Eggstravaganza”

Iatria Day Spa has announced that they will hold a month-long Easter Egg Hunt, open to the public, with free services, product discounts and complimentary service upgrades, hidden in colorful eggs at all four Iatria Day Spa locations throughout the month of April.

RALEIGH, N. C. (PRWEB) April 6, 2006

Iatria Day Spa has announced that they will hold a month-long Easter Egg Hunt, open to the public, with free services, product discounts and complimentary service upgrades, hidden in colorful eggs at all four Iatria Day Spa locations throughout the month of April. In addition to the egg hunt, the firm is offering holiday specials, and custom and premade gift baskets.

“We are very excited to offer Easter specials for our customers,” said Erika Mangrum, President of Iatria Day Spa. “We are confident that the egg hunt and promotions will be a fun and rewarding addition to the services that we already provide.”

About Iatria Day Spa:

Iatria Spa and Health Center is a full-service medically oriented spa with four locations in the Triangle area of North Carolina. Under the direction of Erika Mangrum, President of Iatria Day Spa, the spa specializes in nourishing the body, mind and spirit through massages, facials, hand, face and body treatments, and spa day packages. Partnering with Dr. Angela Baylis, DC, Iatria Health Center offers chiropractic and applied kinesiology, ion cleanse, acupuncture and nutrition counseling services. The firm offers its own line of health and body care products, as well as a Caleel+Hayden glō™minerals cosmetic line. Iatria Spa and Health Center was named a Five-Star Beauty Destination by NewBeauty Magazine, one of the Top 20 Day Spas in the country by Launchpad Magazine, and the Best Spa in western Wake County in The Cary News’ yearly “Best of the West” poll. The Triangle Business Journal’s 2005 Book of Lists named Iatria Spa and Health Center one of the Top Women Owned Businesses in the Triangle and the firm is a two-time recipient of the Pinnacle Business Award for Steady Growth and Profitability. The company is in the process of becoming the first medically oriented day spa on the East Coast to offer an expansion model for prospective spa owners. For more information, call (919) 870-1975 or visit http://www. iatria. com (http://www. iatria. com).

Patty Briguglio

MMI Associates, Inc.

919-233-6600

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Monday, May 11, 2009

HIPAA: Critical Compliance Areas and Solutions

HIPAA: Critical Compliance Areas and Solutions

Industry experts discuss compliance strategies for HIPAA.

Tampa, FL (Vocus) November 3, 2010

Navigating legislative changes within the healthcare community such as HIPAA and Electronic Health Records (EHRs) are often difficult and cumbersome. Regulation compliance is compulsory, but often confusing. Organizations cannot adapt quickly enough to new regulations.

Leaders in HIPAA compliance will discuss:
 Preparing for an HIPAA audit by agencies such as OCR  Addressing HITECH Breach Notifications mandates  Examining Meaningful use and its mandate for risk analysis  The HIPAA Statute and HITECH; required disclosures and how to comply with privacy standards WHO: Ali Pabrai, Chief Executive Officer, ecfirst, HIPAA Academy
William Maruca, Attorney at Law, Fox Rothschild, LLP

DETAILS: To attend, go to https://www2.gotomeeting. com/register/444837155

WHEN: November 11th, 2010
1:00 p. m. – 2:00 p. m. ET (10:00 a. m. – 11:00 a. m. PT)

HOSTED BY: Animus Solutions, Inc.
Animus Solutions, Inc. is a management consulting firm helping organizations solve the toughest enterprise issues and reach their peak performance through the most innovative techniques, processes and technology. Serving both private and public sectors, Animus provides leading industry expertise in areas such as Enterprise Asset Management; Compliance and Risk Management; Change Management; Homeland Security & Emergency Management; IT and Software Asset Management; and Information Technology. For more information visit: http://www. animussolutions. com.

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MadCap Software Adds Web-Based Training Expert to Lead Madcap Mimic Product Management

MadCap Software Adds Web-Based Training Expert to Lead Madcap Mimic Product Management

Patricia Dear Brings 25 Years of Training Experience to Evolve Mimic Native XML Software Simulation Package to a Full eLearning Solution

La Jolla, CA (PRWEB) March 10, 2008

MadCap Software, the leader in multi-channel content authoring and a showcase company for Microsoft (NASDAQ: MSFT) Visual Studio 2005 and Microsoft XPS, today announced that Patricia Dear has joined the MadCap team as product manager for MadCap Mimic. In this role, Ms. Dear will build on MimicÂ’s powerful, native XML capabilities for creating software simulation movies to evolve it into a robust application for eLearning. Mimic, featuring a small-footprint movie format, currently is used worldwide to create movies that simulate actions on the computer screen and produce interactive instructional videos.

Ms. Dear brings 25 years of experience in training and eLearning. A pioneer from PLATO (the first eLearning system), she joins MadCap Software from Cardinal Health Inc., where she chaired its enterprise-wide Training Standards Sub-Committee; led development and administration of a Learning Management System; and managed Web-based training design and development, producing more than 140 courseware titles. She is a member of the American Society for Training & Development (ASTD) and The eLearning Guild.

“Pat’s extensive experience developing online training and systems, as well as her efforts to foster training standards will be invaluable in transforming Mimic from a state-of-the-art software simulation tool to a solution that redefines the eLearning development experience,” said Anthony Olivier, MadCap CEO. “We are excited to have Pat join our team in delivering a best-in-class XML-based suite for the complete documentation needs of an enterprise—now and into the future.”

“I am thrilled to be part of MadCap Software which is leading some of the most innovative developments in content authoring today,” said Patricia Dear. “I look forward to working with the talented development professionals there to help Mimic realize its potential as a next-generation eLearning solution.”

Prior to Cardinal Health, Ms. Dear developed Web-based training for Pixel Solutions and The Webb Group. At Cambridge Technology Partners, she led the technical training efforts of an enterprise network migration project for a metropolitan city government. She also held training and development positions at The Art Institute of Seattle; Birdrock Media Corporation, Inc.; Coconut Computing, Inc.; Courseware, Inc.; and Online Computer Systems, Inc. Ms. Dear received her masterÂ’s in instructional systems design from the University of Maryland and bachelorÂ’s degree in human development from The Pennsylvania State University. She also has been certified as a Microsoft Office User Specialist (MOUS).

About MadCap Software 

MadCap Software, headquartered in San Diego, is just a new name for a group of familiar faces that have been leading the technical writing and documentation community for over a decade. With its flagship product, MadCap Flare, MadCap Software is leading the documentation industry into the future. Through its strategic partner Microsoft Corp. (NASDAQ: MSFT), MadCap is delivering solutions optimized for Microsoft Vista, Visual Studio, and the. NET environment. MadCap is home to some of the most experienced software architects and product experts in the industry, including many former core members of eHelp® Corporation, creators of RoboHelp®. Learn more about MadCap Software and its Help authoring suite at www. madcapsoftware. com.

MadCap Software, the MadCap Software logo, MadCap Flare, MadCap Feedback, MadCap Lingo, MadCap Mimic, MadCap Capture, and MadCap Blaze are trademarks or registered trademarks of MadCap Software, Inc., in the United States and/or other countries. Other marks are the properties of their respective owners.

PR Contact:

Rebecca Hurst

Kinetic. PR for MadCap Software

Rebecca@kineticprllc. com

650-679-9282

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Sunday, May 10, 2009

Insurance Alternative Now Available to Families and Small Businesses Nationwide

Insurance Alternative Now Available to Families and Small Businesses Nationwide

Last year, over 175 milion Americans had little or no dental insurance, and the majority of maintainence, supplies, and operating expenses. Small businesses were forced to cut or reduce their health programs. The main reasons why people and small companies have to deal with this problem is due to the high cost of maintenance, expenses, and operating costs.

(PRWEB) November 26, 2004

Working-class families unable to afford dental exams, teeth cleanings, and regular procedures encounter long-term health problems relating to dental; such as tooth decay, erosion of teeth, and the potential of severe tooth loss.

Small businesses over the years were forced to offer little or no insurance to their employees; due to the rising costs of monthly payments insurance companies charge, as well as the declining quality of service and extensive delays in claim payments with little or no guarantee of being paid.

Dentists and dental offices all across the nation offered only two solutions of guaranteeing payment of dental services; either by means of insurance or payment in full.

The insurance method is the most common because the claim form is submitted by either the client or the dentist to the insurance company, where they wait approval (if any) of the treatment to be performed, and the process of payment is determined by the insurance company. The length of time has also been considered pending approval. However, if the client had no insurance, the only options are to either pay the full price for treatment or no service is to be performed without payment. So the customer is left with dental problems that continue to grow severe over a period of time.

The nagging dilemma of customers unable to afford dental coverage and services, along with the dentists' concern about being paid promptly for their services without the hassle of insurance, has been solved in 1992 by a Dallas-based company called AmeriplanUSA.

Co-founders Dennis and Daniel Bloom made affordable dental coverage for all Americans possible, by eliminating the need for insurance and offering dental services at a reduced fee so the dentists can get paid immediately. The customer is not required to fill out a claim form, nor requiring to meet a certain deductible; therefore eliminating the hassle of getting pre-approval for dental procedures and lenghty waiting periods. And unlike traditional insurance, the customer does not need to wait a certain period of time to visit a dentist and can visit a dentist as many times as they choose. The customer can also choose a dentist within the AmeriplanUSA network, and can change a dentist at anytime without notifiying AmeriplanUSA. Specialists are also included within the network such as orthodontists, periodontists, oral surgeons, and children's dental. And customers that have had dental problems in the past (such as pre-existing conditions) are accepted by AmeriplanUSA.

In order for customers to get the necessary treatment without paying the full price, or they have been turned down by insurance, the AmeriplanUSA program is only $11.95 per month for an individual, and $19.95 per month for a family. The customer receives a vast array of services from exams to teeth cleanings, to fillings and oral surgery, performed by over 25,000 AmeriplanUSA dentists nationwide, at a reduced savings cost from 25% to 80% off. In addition to afforable dental coverage, the program also comes with a reduced fee-for-service vision, prescription drug, and chiropractic coverage.

Exclusive Discounts of Chicagoland is a proud partner with AmeriplanUSA, and offers dental, vision, prescription, and chiropractic coverage and services to individuals, working-class families, and small businesses throughout Chicagoland and nationwide. Their website is www. exclusivediscounts. com. Individuals, families, and small business owners can also benefit from other discounts and services as well. Mike and Serena Wagner are proud business owners of Exclusive Discounts and can be reached in person at 847-212-8841 or e-mailed at mikewagner@exclusivediscounts. com.

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Vertrue Incorporated Acquires Neverblue Media Incorporated

Vertrue Incorporated Acquires Neverblue Media Incorporated

Vertrue expands its affiliate marketing resources through its acquisition of the Canadian online company.

Norwalk, Conn. (PRWEB) November 9, 2007

Vertrue Incorporated (http://www. vertrue. com) acquired Neverblue Media Incorporated earlier this year to augment its affiliate marketing capabilities, particularly in the online marketplace. As part of the deal, Vertrue also acquired PhoneInterviewed. com, Inc., a sister company to Neverblue and a direct phone contact center.

Vertrue (http://flickr. com/photos/vertrue) is a leading Internet marketing and affiliate services company that offers consumers exclusive access to significant discounts and unique services from a variety of well-known retailers, restaurants, theme parks, healthcare professionals and other service providers. Vertrue and Neverblue Media see this move as an opportunity to grow both companies.

Neverblue Media, an online marketing company that specializes in affiliate marketing, was launched by four partners in 2004 and has seen phenomenal growth in its short history. It now has five business units employing a staff of 50 people, and it recently introduced a proprietary technology system. In December 2005, PhoneInterviewed. com debuted as an independent entity and currently has a staff of 30 people working at its contact center. Neverblue Media will continue to operate as-is at its headquarters in Victoria, British Columbia.

With this acquisition, Vertrue continues to expand its network of subsidiaries, which also includes Coverdell, a full-service marketing company; Lavalife, a personal dating service; and Bargain Network, a personal property company, among others.

About Vertrue
Headquartered in Norwalk, Conn., Vertrue Incorporated (http://www. vertrue. com/neverblue-media. asp) is a leading Internet marketing services company and premier marketing partner to corporate clients. Vertrue, through its various subsidiaries, gives consumers access to services that offer substantial discounts and convenience for important decisions in their everyday lives. The services offered by the Vertrue family of companies span healthcare, personal property, security/insurance, discounts and personals and are offered online through an array of marketing channels. Partners can enhance market presence, strengthen customer affinity and generate additional value through programs offered by subsidiaries of Vertrue.

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Saturday, May 9, 2009

Inova Health System Uses CRM Training to Ensure Success with CPM Solution

Inova Health System Uses CRM Training to Ensure Success with CPM Solution

To ensure success of its customer relationship management (CRM) system in an industry just beginning to adopt this strategy, Inova Health System turned to a tried and true tactic to ease fear and skepticism of the unknown: training. Inova has used CPM Marketing Group’s CRM system designed specifically for healthcare, for about three years. “There are two essential ingredients to CRM success,” said Erin Styles, CRM operations manager at Inova. “The first is a commitment from upper management, and second is the education of all appropriate staff to effectively implement CRM throughout the organization.”

(PRWEB) October 12, 2003

For Further Information Contact: 

Ginger Benz

CPM—Customer Potential Management Marketing Group, Inc. 

608-831-7880/800-332-2631 Ext. 237

Www. cpm. com 

Gbenz@cpm. com

FOR IMMEDIATE RELEASE

Inova Health System Uses CRM Training to Ensure Success with CPM Solution

Middleton, Wisconsin (PRWEB) October 10, 2003—To ensure success of its customer relationship management (CRM) system in an industry just beginning to adopt this strategy, Inova Health System turned to a tried and true tactic to ease fear and skepticism of the unknown: training. Inova has used CPM Marketing Group’s CRM system designed specifically for healthcare, for about three years.

“There are two essential ingredients to CRM success,” said Erin Styles, CRM operations manager at Inova. “The first is a commitment from upper management, and second is the education of all appropriate staff to effectively implement CRM throughout the organization.”

She also noted “CRM fundamentally changes the way we build relationships with our customers and patients, so it’s not surprising that CRM met some resistance. For example, contacting fewer people to get better results is a hard concept to grasp at first. However, developing tools that simplify and spell out the concepts and steps of CRM removes some of the anxiety. Ultimately, the staff needs to be given ownership and accountability for CRM.”

At Inova, training for a wide range of staff—including marketing directors, strategic planning, account managers, web and call center personnel—focuses on learning about the CRM process, developing a CRM marketing strategy, running simple queries and reports with analytical software, and measuring return on investment (ROI).

Styles developed both a CRM User Guide and CRM Tools for Organization Implementation program. The User Guide is a hands-on resource with everything from case studies and HIPAA policy to CRM nuts and bolts explanations. The CRM Tools include the User Guide and also feature internal CRM news via email, Web seminars, guest speakers, and strategy training. “These tools have significantly aided the adoption of our CRM system,” Styles noted. “They have helped the staff gain knowledge and a comfort factor regarding our new methods of marketing.”

Inova has used its CRM system for planning and campaign management. For example, using CRM, Inova can identify services with the most market and financial potential. Following a 12-month obstetrics campaign, Inova achieved its goal of increased volume with 45 new patients and more than $2.6 million in generated charges. Inova used a control group to compare non-solicited market activity with the activity of those who received the campaign materials.

Inova chose CPM Marketing Group’s CRM solution after extensive research on CRM and healthcare models as a response to rising competition in its primary service area. “To be competitive, we needed to be able to meet individual health needs and to grow volume through measurable marketing efforts,” Styles said. “The ability to see the needs/risks of those individuals in our market and to gear our messages and programs to meet those needs is a hallmark of CRM as is the integration of all data to measure true ROI. This can only be done with CRM.”

About Inova Health System

Inova Health System is a not-for-profit health care system based in Northern Virginia that consists of hospitals and other health services including emergency and urgent care centers, home care, nursing homes, mental health and blood donor services, and wellness classes. Governed by a voluntary board of community members, Inova's mission is to provide quality care and improve the health of the diverse communities we serve.

Inova Health System began in 1956 in response to Northern Virginia's growing need for convenient, accessible health care. Known as the Fairfax Hospital Association, the not-for-profit health care system grew from one hospital to a network of hospitals and other health care services. In the late 1980s, the organization changed its name to Inova Health System.

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About CPM Marketing Group, Inc.

CPM Marketing Group, Inc., headquartered in Middleton, WI, is a pioneer in the development of customer relationship management (CRM) solutions, including database development, intelligent healthcare marketing systems and predictive market segmentation. CPM’s integrated solutions allow healthcare organizations to maximize their customer relationships through market analysis, strategic planning and targeted personal communications. The foundation is an accessible, customer-centric database that includes comprehensive individual and household data. CPM’s suite of software tools provide easy and secure access to the data for individual snapshots of patients and health consumers on a “segment of one” basis. For more information, visit www. cpm. com, call 1-800-332-2631 Ext. 221, or contact us via email at marketing@cpm. com.

Friday, May 8, 2009

Friends Seek Kidney Donations to Help to Save Acclaimed Seattle Physician and Activist Dr. Bob Jaffe!

Friends Seek Kidney Donations to Help to Save Acclaimed Seattle Physician and Activist Dr. Bob Jaffe!

Friends and family of doctor and famed anti-smoking activist seek potential donors via www. Kidney4Bob. org

(PRWEB) June 20, 2003

Seattle, WA. –– Dr. Bob Jaffe is a 50 year-old friend, father, husband, family physician and health activist. In 1997, he found himself in sudden renal failure. At the time, he was a busy physician in an inner-city clinic in Seattle, a health activist in the tobacco control campaign, and a husband and father with three children ages 3,4, and 14.

Now Jaffe’s illness has progressed to the point at which he must have a kidney, and soon. His friends and family are therefore seeking public awareness and support in hopes that a public campaign will assist Dr. Bob in getting the kidney he needs – and saving his life. To provide easily accessible information on Dr. Bob and his circumstances, as well as on the opportunity for living kidney donation, the group has launched www. Kidney4Bob. org.

A longtime healthcare and anti-smoking activist, Dr. Bob has been an integral and valued part of the Northwest healthcare community, and has continued to lead a life as close to normal as possible. His family and friends have shown unfailing support, with his sister donating a kidney in 1997. But the transplant failed from post-surgical complications, and since then, Bob has battled with the severe and often disabling consequences of renal failure and dialysis -- chronic anemia, sleep disorder, restless leg syndrome, cutaneous porphyria, chronic weakness and depression. He also has a progressive nerve damage that is severely damaging his feet and hands, and which limits his ability to walk. The only known way to eliminate these problems, and to prevent and to perhaps reverse the nerve damage, is a transplant.

Thanks to his own fortitude, family, and fighting spirit, Dr. Bob has been able to utilize dialysis to survive for over five years now. He dialyzes four days a week, more than 24 hours, and has adjusted to having dialysis during his sleep in order to allow more time to work and to be with his family (his dialysis technician even lives in an apartment in his home). But dialysis cannot act as a replacement for the kidneys forever, and the treatment is becoming increasingly less effective. Transplantation is most often the only solution for patients seeking a return to a normal and healthy life, offering excellent results as long as there are no complications, with typically long-range survival rates across the board.

The bottom line? Bob needs a kidney, and he needs it fast. Humans only need one kidney to survive, and living kidney donation means that there are millions of potential donors right now in any major city in the U. S. Therefore, Bob’s friends and supporters are now speaking out about living kidney donation, in hopes that among those healthy potential donors who come forward to save a life, that one of those donors will match – and save – Dr. Bob Jaffe.

Kidneys 101

A pair of bean-shaped glands located in the middle of the back, the kidneys filter the blood and keep it clean, eliminating toxins and metabolism waste as urine through the ureters and into the bladder. The kidneys regulate the body's water, adjust the blood's composition and its acid/base concentration, and (most significantly) remove wastes from the body (including urea, ammonia, drugs, and toxic substances). The kidneys also stimulate the creation of red blood cells and assist in maintaining the level of calcium in the body.

In short, the kidney's a good thing to have. But what most people may not be aware of is that they actually have one to spare. A single functioning kidney is sufficient to allow a healthy human being to live a long and normal life.

Living Kidney Donation: How You Can Help

The first step to being a living kidney donor is to learn as much as you can about the process (the website www. kidney4Bob. org is a great start). YouÂ’re also welcome to contact Bob (at 206-329-6465 or bob@kickbutt. org), or Janet Hiller RN (at 443-287-4335 or jmhiller@jhmi. edu) the Transplant Coordinator at Johns Hopkins, who will send potential participants a packet of information about the program.

If you want to find out if youÂ’re a potential compatible donor candidate for Bob, meanwhile, simply request a blood tube kit with your packet, which can then be taken to your doctorÂ’s office and sent via Federal Express (for free) to the transplant lab. Let them know when you plan to send your sample in, so that Dr. Bob can send in a sample that can be matched with yours. They will contact you and let you know if you match. Potential donors will need to have a blood type of B or O in order to donate to Bob (who is a type B).

Donor candidates should be in good health, as donors are excluded if they have other medical problems that might place them at risk from the surgery or from living with a single kidney. Both of your existing kidneys will be evaluated, and both must be in great shape. Potential candidates should talk to a spouse, family and a transplant clinic counselor about this decision.

If youÂ’re truly interested in being a donor and have a different blood type, you still might be able to help, as Johns Hopkins offers a program which allows people to trade with other potential donors who are mismatched with the person they want to help. You can then donate to another family, and their mismatched donor could donate to Dr. Bob.

For more information on kidney donation, visit The American Kidney Foundation online at http://www. kidney. org/general/atoz/content/orgdonor. html (http://www. kidney. org/general/atoz/content/orgdonor. html), or Johns Hopkins at http://www. hopkinsmedicine. org/transplant/patient/quiet_heroes. html (http://www. hopkinsmedicine. org/transplant/patient/quiet_heroes. html).

Non-Donation Support Options

For those who are not donation candidates, Jaffe and his friends ask you to support organizations that are supporting people like Bob. The Northwest Kidney Center (206-292-2771) is the non-profit center that helps Bob to dialyze at home. The Northwest Kidney Center was actually the first dialysis center in the world, and has developed services over the last 25 years which have allowed thousands of others to stay alive through dialysis at home, or in one of their centers in Western Washington. The Northwest Kidney Center can always use more volunteers, and offers a foundation that helps those who are unable to afford dialysis care.

Other options? Donate blood at your local blood bank. Donate white blood cells from your bone marrow. If someone being treated for cancer matches with you, it can help them survive the chemotherapy and radiation. Sign up to be an organ donor at the end of your life by signing the donor card box on your driverÂ’s license. Talk to friends and family and ask them to do the same.

Support Dr. Bob Today

Give a kidney to Dr. Bob. You'll help save a life -- and you'll have a great story to tell at parties (especially if you give it that urban legend spin... "I woke up in a bathtub, and..."). You can make a difference.

If you, or someone you know, would be interested in getting tested, please contact Dr. Bob Jaffe directly at 206-329-6465 or by e-mailing bob@kickbutt. org, or contact the Johns Hopkins Highly Sensitized Kidney Transplant by contacting Janet Hiller, R. N. at jmhiller@jhmi. edu.

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