TLC Premieres its First-Ever Broadband Series Makeover Train
Clairol Herbal Essences Color to exclusively sponsor the first 10 webisodes.
Silver Spring, MD (Vocus) May 31, 2007
TLC premieres MAKEOVER TRAIN, its first-original direct to broadband series, which features a trio of stylists who ride the Boston subway in search of commuters willing to add a little glimmer to their get-up. Beginning June 4, TLC will air 10 installments of these special webisodes. Premiere shows will roll out every Monday and Thursday through July 2, as part of TLC's new Fashion Guide also launching in June at TLC. com (http://tlc. discovery. com/).
Experts in hair, makeup and accessories face a moving train, a ticking clock, a curious crowd and unbelievable cramped conditions as they transform an unsuspecting commuter in each three-minute webisode. Whether subjects are on a three-stop jaunt or a half-hour journey, stylists have only from the moment they step on the train to the arrival at their final destination to work their magic. The MAKEOVER TRAIN experts -- Tasha Forgash, Lauren Arbeene and Kevin Lennox -- give viewers useful advice for their own lives as they transform some of Boston's biggest crimes on fashion.
"We are thrilled to extend TLC's success as an on-air lifestyle destination to new platforms with the premiere our first original direct to broadband series," said Christian Drobnyk, senior vice president, programming and development, TLC. "This is just the beginning. As consumer viewing behavior evolves, TLC will continue to bring its loyal fans and advertisers new experiences that engage, entertain and inform across all forms of media."
Offering a rich immersive online experience, the TLC Fashion Guide expands on TLC's promise to fashion and lifestyle programming. Visitors to TLC. com (http://tlc. discovery. com/) will find information and advice from some of TLC's leading experts, including the cast of WHAT NOT TO WEAR (http://tlc. discovery. com/fansites/whatnottowear/whatnottowear. html), 10 YEARS YOUNGER (http://tlc. discovery. com/fansites/10yearsyounger/10yearsyounger. html) and other popular shows.
As the exclusive sponsor of MAKEOVER TRAIN, Herbal Essences Color (http://www. clairol. com/herbalessences/index. jsp) will be fully incorporated into the online experience with video and banner advertising, product integration and additional branding on the fan site and throughout TLC. com.
MAKEOVER TRAIN is produced by Tiger Aspect USA. Steve Werner is the executive producer for Tiger Aspect USA and Stephen Harris is TLC's executive producer.
About Discovery Communications
Discovery Communications is the number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Through TV and digital media, Discovery's 100-plus worldwide networks include Discovery Channel, TLC, Animal Planet, Discovery Health, The Science Channel and Discovery HD Theater. Discovery Communications is owned by Discovery Holding Co. (NASDAQ: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman. For more information please visit www. discovery. com.
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