Saturday, February 28, 2004

Double Marketing Response With 12 Copywriting Secrets

Double Marketing Response With 12 Copywriting Secrets

Profit Boosters Copywriting provides proven tips to increase leads and sales for any company that markets their products or services.

Twinsburg, OH (PRWEB) March 13, 2006 -–

Profit Boosters Copywriting offers the following 12 copywriting secrets to help double companies’ marketing responses.

1. Forget What’s Always Done:

To gain a response breakthrough, forget about what’s always done and what everybody else in the industry does. That's tunnel vision. Look at copywriting with a fresh set of eyes and a wide-open mind. The fact is, continuing the same practices will only foster the same results. Remember, the 8-word battle cry of a dying company is: "That's the way we have always done it."

Be different. Be bold. Be original. Use your imagination if you want a breakthrough.

2. Start With the Prospect's Wants:

Most marketing falls short for one reason: It focuses on the product or service. The inevitable result of this line of thinking is a list of features that may or may not be of interest to anyone but the marketing company.

Start, instead, with the benefits the prospect wants. This requires research, interviews, brainstorming and multi-industry experience to look at what’s selling through the eyes of the potential customer. This is only way to develop the best customer benefits that make sales and profits skyrocket!

3. Promise to Give Prospects Exactly What They Want Most:

Great copywriting is great salesmanship in print. The best salespeople find out what the prospect wants most and then promise to deliver on it.

Write as if you are the prospect. What benefit do readers want most from this product? What end result? What hidden benefit? What would be the ultimate benefit? Determine the most important benefits, start with them and keep stressing them throughout the copy. Prove them with specifics facts, a guarantee and no-risk offer.

4. Double Or Triple Responses With a Great Offer:

Offers include product presentation, name, price, terms, payment options, ordering information, bonuses and guarantees. The right offer can double, even triple the response rate, so it pays to put a lot of thought into this... and continually test.

5. Write a "Dynamite" Headline to Get More Response:

Legendary copywriter John Caples saw response to an ad increase by 19 1/2 times simply with a different headline and no other copy changes. Headlines must feature the benefit(s) customers want most in a specific, easily digestible, believable way. Try to use the magic words “guaranteed,” “new,” “secret,” “fast,” “easy” and “free.” It also helps to include the strong offer in the headline.

For example, if customers’ main desire is to save time, and the product will do that for them, tell them boldly and specifically like this: "YOU WILL SAVE 6 HOURS EVERY WEEK...OR YOU WON'T PAY A DIME!"

6. Use as Much Copy as Needed:

Don't try to write "long" or "short" copy. Instead focus on the benefits you want prospects to know, and write as much or as little as needed to convey all of these benefits. Don't be afraid of longer copy. When copy is full of excitement and benefits that the readers want, they will read every word and response will be much higher.

7. Use an Authority, Expert Or Celebrity If Possible:

More people will read, believe and order from copy when it comes from someone they perceive as an authority. For example, one company selling health products recently tested the exact same sales letter coming from the company president vs. coming from an M. D. The M. D. letter pulled 62% more orders!

8. Use Today's Visual Society to Your Advantage:

This is an MTV society where people's attention span is about as short as a newborn baby's. To get maximum response, a mailing or ad must look very easy to read and be visually appealing. In addition, copy must be exciting, up-beat, passionate and enthusiastic! Get the reader excited and interested enough to act now.

9. Write the Closing Paragraph and P. S. First:

By the time most writers get to these critically important pieces, they've run out of gas and can barely get them written. For high-impact copy, write these first. Be sure to close hard in both of these, telling the readers what they'll lose if they don't respond immediately.

10. Be Creative, But Don't Be Cute:

Most copywriters try to be too clever to be humorous and get attention with "clever" photos, headlines and copy. The response from this type of "clever" copy is awful.

The only reason people buy anything is to gain an advantage, or to get a benefit they want. To be successful in marketing, use creativity to focus on how best to present the end-user benefits of the product or service.

11. Write to a Specific Person You Know Who:

  Requires a large benefit promise to get their attention.  Doesn't like to take risks.  Is skeptical.  Is not very self-motivated.  Must be thoroughly convinced and excited to take the action you want.

12. Tell Customers What to Do:

Many people who are interested will never respond to copy due to inertia. They just haven't been motivated enough to take action. The way great copy motivates them to action is with benefits, excitement and by telling them exactly what to do over and over again throughout the copy.

It’s a world of slogans and images. People are inundated by ads on TV with vague slogans that say "Just Do It," and are left wondering just what it is they're supposed to do. In direct marketing, such appeals are doomed to failure. Be specific, never vague. Repeatedly and unashamedly ask for the order or the phone call or whatever specific action you want.

These 12 secrets can double marketing responses. Of course, knowing what they are and successfully applying them are two different things.

Mike Pavlish is the president of Profit Boosters Copywriting. The company has completed more than 1,200 maximum-response copywriting projects for clients since 1978. Fees start at $3,000 and up. He can be reached at www. ProfitBoostersCopy. com.

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Friday, February 27, 2004

BloodCenter of Wisconsin Hosts International Conference on RFID Technology

BloodCenter of Wisconsin Hosts International Conference on RFID Technology

BloodCenter of Wisconsin will host members of an international task force May 22-23 to discuss standards for using radio frequency identification (RFID) technology in blood banking. This group of key technology and healthcare experts are beginning discussions to advance deployment of RFID, which holds promise to further enhance efficiency and safety when handling, manufacturing, and transporting blood from donor to the patient.

Milwaukee, WI (PRWEB) May 21, 2006

BloodCenter of Wisconsin will host members of an international task force May 22-23 to discuss standards for using radio frequency identification (RFID) technology in blood banking. Over 20 representatives from various prestigious transfusion medicine and standards organizations in Europe and United States as well as blood bag manufacturers will attend. This group of key technology and healthcare experts are beginning discussions to advance deployment of RFID, which holds promise to further enhance efficiency and safety when handling, manufacturing, and transporting blood from donor to the patient. Among the participants is Gerald Sandler, M. D. of Georgetown University Hospital who will discuss his hospital’s study in the use of RFID in hospital transfusion services.

The U. S. healthcare industry is in the process of adopting a barcoding and labeling standard known as ISBT Code 128 for blood products that is used worldwide in civilian and military facilities. Automatic identification and data capture of blood products through the use of RFID can potentially speed the handling of blood and provide additional assurance that the correct blood product is being delivered to the intended patient.

The task force is a part of the International Society of Blood Transfusion which is a scientific society of world renown, bringing together professionals involved in blood transfusion and transfusion medicine from more than 85 countries.

BloodCenter of Wisconsin is also involved in a comprehensive study to look at the use of RFID in the blood supply chain from the point of donation through transfusion at the hospital. BloodCenter is teamed with Carter BloodCare, the community blood center in the Dallas-Ft. Worth area, Mississippi Blood Services, University of Wisconsin-Madison, Mediware Information Services, and SysLogic, Inc. of Brookfield in this effort.

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Everyone Is A Patient Sometime: Are You Ready? Practicing M. D. Tells You How

Everyone Is A Patient Sometime: Are You Ready? Practicing M. D. Tells You How

New book shows what happens behind the scenes of the current medical care and how it impacts the patient. Dr. Reznik describes actual cases from his clinical practice showing the most common paths that lead to increased patient suffering and offers solutions for outpatient, inpatient, preventive, and end-of-life care settings.

Salem, OR (PRWEB) September 1, 2005

We are all patients at some time. Is the medical industry giving us the best treatment possible, at the best price? We all know that it isnÂ’t. This new book shows what goes on behind the scenes of the current medical care and how it impacts the patient.

In THE SECRETS OF MEDICAL DECISION MAKING, Dr. Reznik describes actual cases from his clinical practice showing the most common paths that lead to increased patient suffering. This book offers possible solutions for outpatient, inpatient, preventive and end-of-life care settings.

Learn about:

• the Medical Box and how it affects the care you receive

• When to avoid risky and uncomfortable tests

• Hazards of under-treatment, over-treatment, and mistreatment

• How to make an informed medical decision in your best interests

• Cancer and how to approach your treatment

• Planning for quality of life during end-of-life issues

“The Secrets of Medical Decision Making should be read by everyone, because all of us are sometimes in need of medical care. It is an eye-opener, a call to arms and a guide.”

 Â—Robert Rich, Ph. D., author of Cancer: A Personal Challenge

“Dr. Reznik candidly exposes the conflicting interests inherent in contemporary medical practice. This empowering and insightful book is a must read for healthcare professionals and the patients they treat.”

  —Beth Maureen Gray, R. N., B. S.

“The Secrets of Medical Decision Making awakens the reader rather quickly with startling revelations about the lack of seriousness the health care industry has towards a society of wellness. If this book at least motivates its readers to become more involved in medical decision making when seeking treatment, it will have succeeded as a critically needed public service.”

  — James W. Clifton, Ph. D., LCSW

• Extensive bookstore/library direct mail campaign

• Nationwide radio tour

• Targeted media release campaign

Oleg I. Reznik, M. D is a Board Certified Family Physician working at the Willamette Family Medical Center and in private practice, on staff at Salem Memorial Hospital, Salem, OR. Family Medicine Residency Program at State University of New York (SUNY) Stony Brook, Stony Brook, NY 2000-2003;

• Title: The Secrets of Medical Decision Making: How to Avoid Becoming a Victim of the Heath Care Machine

• Author: Oleg I. Reznik, M. D.

• Publication date: January 2006

• ISBN-10: 1-932690-16-6 (case laminate)

ISBN-10: 1-932690-17-4 (trade paper

• Number of pages: 196, includes Bibliography and Index

• Price: $26.95 case laminate / $18.95 trade paper

• Trim size: Royal 8VO (6.13”x9.21”)

• Illustrations: 18

For Pre-Publication Reviews or Author Interviews, please contact Victor R. Volkman

Email info@LovingHealing. com

Phone 734-662-6864

Fax 734-663-6861

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Thursday, February 26, 2004

AP9 Connections Ranks Top 10 Celebrity Stories of 2005

AP9 Connections Ranks Top 10 Celebrity Stories of 2005

AP9 Connections, from Adaptive Marketing LLC, offers great deals on movies, DVDs, music and other entertainment.

Stamford, CN (PRWEB) December 8, 2005

It’s been said that there’s no such thing as bad publicity, notes AP9 Connections (http://www. connections-program. com/), a leading entertainment discount program offered by Adaptive Marketing LLC. But with the explosion in alternative media outlets and the rise of celebrity tracking to the level of a national sport, AP9 Connections speculates that 2005 may mark the beginning of the end for that cliché. Whether it was in a court of law or the court of public opinion, dozens of celebrities, A-list or otherwise, found themselves in the media glare, and not all of them emerged unscathed.

AP9 Connections offers its own list of the top ten celebrity stories of the year, in ascending order:

10. You Had Me at Hello; Now Let’s Try Goodbye. Kenny Chesney and Renee Zellweger were married in a secret, beachside ceremony in May, then had their marriage annulled four months later.

9. I’m Not a Girl, Not Yet a Woman, but a Mommy All the Same. Britney Spears gave birth to a baby boy on September 14, overshadowing the release of her new fragrance, Fantasy Britney Spears, which the singer describes as a blend of “enchanting scents and flavors” with “a hint of cupcakes.”

8. Bennifer II: The Sequel. Ben Affleck found longer-lasting love -- and a lot more privacy -- with a new Jennifer (Garner), whom he wed in late June. On December 1, 2005, the happy couple gave birth to their first child -- a girl!

7. Something Old(er), Something New(er). Demi Moore, 42, and Ashton Kutcher, 27, married in a Hollywood home in late September. It is her third marriage, his first.

6. Freedom is a Good Thing. Martha Stewart got out of prison in March after serving five months for lying to the government about a stock sale. The news wasn’t all good after her release: NBC didn’t pick up a second season of Martha’s version of The Apprentice.

5. Don’t Do the Crime If You Can’t Do the Time. Robert Blake was acquitted in March of charges that he murdered his wife. After the verdict, Blake, who starred in the 1970s TV show Barretta but has done little of note since, quipped, “You’re innocent until proven broke.”

4. I'm Starting With The Man In The Mirror. Michael Jackson was found not guilty of child molestation charges in June. Since his acquittal, he’s spent most of his time overseas.

3. Life Imitates Rumors. After denying reports of marital discord for over a year, Jessica Simpson and Nick Lachey announced their separation in November.

2. Mr. & Mrs. Smith & Friends. Brad Pitt and Jennifer Aniston filed for divorce in March amid speculation that Pitt and Angelina Jolie, his co-star in Mr. & Mrs. Smith, were an item. It looks like Jen has been Derailed this year by a new love affair of her own with co-star Vince Vaughn.

1. Cruise Control? When you’re in love, what else can you do but jump up and down for joy on Oprah’s couch? Tom Cruise did in May. He then proposed to the target of his affections, Katie Holmes, on the Eiffel Tower in June. They’re now on the fast track to parenthood, with a wee one due in 2006. AP9 Connections considers that whirlwind!

And the one celeb you’ll never hear AP9 Connections mention? The ultra-rich, over-publicized first daughter of the Hilton Hotels empire. We simply don’t care what she wears, who she engages (and dis-engages) or where she parties. ’Nuf said.

AP9 Connections members can save money on the latest releases from their favorite performers by logging on to DealPass (http://www. dealpass. com/) to purchase discounted gift cards to a wide range of entertainment outlets. AP9 Connections also offers savings on restaurant dining, movie tickets, theme park passes and more.

About AP9 Connections

AP9 Connections (http://www. connections-program. com/) is a leading membership discount program offered by Adaptive Marketing LLC (http://www. adaptivemarketing. com/). Headquartered in Stamford, Conn., Adaptive Marketing is a category leader in both membership and loyalty programs, bringing value direct to consumers through an array of benefits in healthcare, discounts, security, personal property and personals. Members may access their benefits at DealPass. com, an online portal for Adaptive Marketing membership programs. With broad online and offline distribution capabilities, Adaptive Marketing offers its corporate client partners effective tools to enhance market presence, strengthen customer affinity and generate additional value through programs, such as AP9 Connections (http://www. connections-program. com/ (http://www. connections-program. com/)).

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Monday, February 23, 2004

Blacks and Non-Black Supporters of Reparations Will Not Spend Money on Dec. 24th

Blacks and Non-Black Supporters of Reparations Will Not Spend Money on Dec. 24th

To show their support for reparations for slavery and pending reparations lawsuits in federal court in Chicago, Blacks and Non-Black supporters of reparations will withhold their money on Dec. 24th and show the power of their $700 billion-a-year spending power.

Los Angeles, CA (PRWEB) December 22, 2005

Throughout the nation, on December 24th (Christmas Eve) people who support Reparations for slavery will move their Christmas shopping dollars from mainstream stores and venues to buy from Black businesses according to attorney Barbara Ratliff. The nationwide “Black Buying Blackout” was launched Christmas 2004 to demonstrate support for the struggle for reparations and to create pressure on the political-economic system by demonstrating the impact of Blacks’ $700 billion-a-year buying power. For Christmas 2006, the BlackOut will shift to a Boycott--Nov. 24-Dec 24.

Ratliff, a Yale Law School graduate, represents Chester Hurdle, the son of an African American slave in his lawsuit against various corporations who benefited from slavery. The Hurdle case is one of eight Reparations cases from around the country that were organized by Deadria Farmer-Paellmann and have been consolidated on appeal in the U. S. Court of Appeals in Chicago.

“Reparations are for neglect after Emancipation in 1865 and for legal segregation until 1965,” says Ratliff. She claims, “Slavery affects institutions today. Blacks and Whites, suffer from the ‘habit of racism,’ practiced for 400 years, or the Battered Race Syndrome: The Habit of Racism [the title of her forthcoming book], so that the racism that confronts Blacks today is not so much from White individuals as it is from America’s institutions—employment, business, housing, education, criminal justice, and health/environment—where Blacks trail in every instance. Often, racism is unconscious and unintentional.”

Black buyers are being urged not to spend money on Saturday, December 24th, in stores, restaurants, movies, gas stations, etc. unless they are owned by Black people. In each community, people will encourage their relatives, friends, beauty salons, barbershops, churches and supportive Whites to support the BlackOut and spread the word by Internet, flyers, radio and TV.

The BlackOut is supported by lawyers Deadria Farmer-Paellmann, Malik Shabazz, J. Otis Cochran and Kwaku Duren; Bennett J. Johnson of the National Black Political Convention; Dr. David Horne, professor at Cal State Northridge, the NDABA [Great Sit Down] (a confederation of 15 organizations, including Nation of Islam, National Black United Front, National Coalition of Blacks for Reparations in America/N’COBRA, Republic of New Africa, New Black Panther Party, Malcolm X Grassroots Movement, Shrine of the Black Madonna, Jericho Movement, Global African Congress, Fernwood United Methodist Church, Trinity United Church of Christ), Black Lawyers for Justice, and the Lost-Found Nation of Islam and many more.

Contact: 

Attorney Barbara Ratliff

Website: blackoutamerica. com

Phone: 213/687-7171 

Fax: 213/625-8287

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Sunday, February 22, 2004

Dr. Smoothie's Announces New Amino Sport Beverage Line that will Revitalize and Re-energize Your Body

Dr. Smoothie's Announces New Amino Sport Beverage Line that will Revitalize and Re-energize Your Body

Established in 1997, Dr. Smoothie Brands has a wide range of award-winning smoothie products, including 100% Crushed Fruit Smoothie Puree Concentrates. Café Essentials specialty gourmet beverages as well as a complete line of whole food nutritional supplements, bars and powdered beverage mixes. For more information visit Dr. Smoothie online www. drsmoothie. com or call 888-466-9941.

Fullerton, CA (PRWEB) August 5, 2008

Working out or playing sports can be hard on the body and muscles no matter what phase of life. After 30 minutes of exercise, the next twenty-four hours is crucial for the recovery of the muscles. Dr Smoothie, award-winner and creator of healthy, natural products, have always developed products with the consumer's good health first in mind.

Increase your energy and endurance with Amino Hydrate™. Containing important essential electrolytes, Hydrolyzed Collagen and targeted amino acids, Dr Smoothie's formula will help rebuild damaged connective tissue and maintain energy levels during any workout.

Amino Repair™ containing Hydrolyzed Collagen and Hyaluronic Acid has the essential building materials needed for connective tissue, cartilage, skin repair and hydration. Amino Repair also helps reduce inflammation, while it hydrates, repairs micro, macro tears in connective tissue, joints and assists in recovery from injuries.

The body needs critical recovery and rebuilding nutrients immediately after any workout or sports event. The faster the body can assimilate these nutrients the more positive effect it has on the body. Amino Recovery™ contains PeptoPro® and essential electrolytes. PeptoPro is a hydrolyzed casein protein that is immediately absorbed and assimilated by the body, saving valuable time in your recovery process.

Blended with water, juice or a smoothie, these collagen protein beverages will set a course for a healthier lifestyle.

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Pascale Communications, LLC Celebrates Five Year Anniversary

Pascale Communications, LLC Celebrates Five Year Anniversary

All-virtual, healthcare PR firm continues to expand client subspecialties in 2010.

Pittsburgh, PA (PRWEB) January 11, 2010

Pascale Communications, LLC (http://pascalecommunications. com/), a virtual PR firm with a focus on healthcare-related clients, celebrates their fifth anniversary. Founded in 2005, Pascale Communications has successfully grown from two employees overseeing two clients, to a team of ten managing more than twenty pharmaceuticals, medical devices and other related health organizations.

“It’s important to partner with a PR firm who knows your business. Pascale’s experience across diverse healthcare subspecialties demonstrates they truly know our space,” states Christina DeFloria, senior manager of global marketing, Baxter Bioscience. “Their success is related to a unique, effective outreach that resonates without being overbearing. They capitalize on our messaging with physicians, patients, advocacy groups, and editors through a targeted approach that builds trust and longstanding relationships on our behalf.”

“Five years is a big deal, especially in this current economic environment,” comments Georgette Pascale (http://www. pascalecommunications. com/index2.php? p=pc_staff&eid=georgette_pascale), president and CEO of Pascale Communications, LLC. “I owe reaching this milestone to our nimble virtual structure, long-standing healthcare industry relationships, and creative PR tactics. Not only have we survived these five years, but we’ve thrived, growing both our employee and client base.”

With more than forty years of combined healthcare PR experience, the Pascale Communications team has launched twenty medical devices and pharmaceutical brands in ophthalmology, dermatology, hematology, veterinary sciences, infectious disease, neurology, aesthetics and imaging/diagnostics, among others. “This is truly a knowledgeable team,” states Erin Caffrey, executive director of Pascale Communications, LLC. “I’ve seen more referrals from client to client at Pascale than any other agency I’ve worked.”

The company recently celebrated several other honors including the PharmaVoice 100 (http://www. pascalecommunications. com/RecentMediaCoverage/PharmaVoice100Award. pdf) award, where Georgette was recognized for her contributions to the pharmaceutical industry as one of the most inspiring people in life science. The PharmaVoice awards committee hailed Georgette for forging a “positive difference to the perception of clients’ brands — for both big pharma and smaller start-up companies.” Georgette was also a 2009 finalist for the Stevie Awards “Mentor of the Year (http://www. stevieawards. com/pubs/women/awards/414_2252_20190.cfm)”, considered one of the more esteemed categories in the growing Stevie’s portfolio.

About Pascale Communications, LLC
Pascale Communications (http://www. pascalecommunications. com) truly knows the pharmaceutical, medical device and healthcare marketplace. With combined backgrounds in medical writing, event planning, trade/consumer public relations, and integrated marketing campaigns, our team understands the intricacies of a well-run healthcare brand. With extensive knowledge of the medical industry, the team at Pascale Communications garners press results beyond our clients' expectations.

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Saturday, February 21, 2004

Colds and Flu Flee from Old Eastern European Herbal Remedies

Colds and Flu Flee from Old Eastern European Herbal Remedies

Packed with nearly 800 remedies and recipes, secrets of joie de vivre, carefully kept "under seven seals," motivational mottoes, inspirational advice and interesting facts, this book provides centuries of healthy wisdom for readers seeking to nourish both body and spirit.

Boca Raton, Florida (PRWEB) April 1, 2008

Are you struggling with a cold and wish you had something tasty that would take the soreness and sniffles away? There used to be a full range of hot toddies, mulled ciders and meads that would have done the trick, but they seem to have disappeared over the years, replaced by a range of over-the-counter concoctions like Vicks, Nyquil and a range of cold medicines hawked by the aspirin makers.

Now you have a choice. Thanks to Svetlana Konnikova, who grew up in Moldova, the wine capital of southeastern Europe, we now have access to the Eastern European home remedies again.

"There was no end to the home remedies we had available to us to stiffle colds, sniffles and sneezes, as well as sore throats and noses, when I was growing up," says Konnikova. "Most of these take some preplanning so that you have them in your refrigerator or herbal medicine chest when you need them, but it is worth it."
Combine one teaspoon dried raspberries and one teaspoon dried peppermint leaves with one cup boiling water in a glass jar. Cover with a lid and steep for 20 minutes. Filter and drink one cup of hot tea before bedtime as a diaphoretic medicine. A variation on this is to combine in an enamel pot one teaspoon dried leaves of peppermint and one teaspoon black elder flowers in one pint boiling water. Boil 5-10 minutes, filter and drink one to two cups before bedtime. Combine one tablespoon linden flowers and one tablespoon rose hips with one cup boiling water and boil five minutes. Filter and drink one cup before bedtime. This infusion is soothing for colds and flu and it is good treatment for rheumatism. A tea of rose hips with honey provides fast relief when you have a cold with a headache, cough and/or laryngitis. This tea is also available in the treatment of cardiovascular diseases, high blood pressure and diarrhea. Combine one cup of rose hips with one quart of water in an enamel pot. Boil 10 minutes, filter and add three tablespoons honey. Drink two ounces three to four times a day. These are just a few of the old Eastern European herbal remedies for many common ills that Svetlana Konnikova has resurrected in her new book, Mama's Home Remedies: Discover Time-Tested Secrets of Good Health and the Pleasures of Natural Living (Aurora Publishers, Boca Raton, FL), an autobiographical how-to-do compendium of old Eastern European curatives, folklore and fairy tales that will warm your heart as you sit by the blazing fire reading the fairy tales to your children and sipping the delicious, spicy, hot, steaming cup of tea to cure that cold.

About the Author: Svetlana Konnikova, founder of the Healthy Wisdom Club, is an award-winning writer, entrepreneur, and an avid researcher of herbal medicines, healthy lifestyles and holistic health practices that combine contemporary thought with the world's great spiritual. cultural and healing traditions. She was a host of several television shows in the former Soviet Union, including Listen and Learn, Masterpieces of World Literature, and Science and Life. Svetlana holds master's degree in Journalism from Moscow State University and an associate degree in Nursing. Since moving to the United States in 1989, she has been a teacher of French and Russian, and founded international marketing and publishing companies. Her mission is to expose people to the ways other cultures prevent sickness and improve their health. Learn more at www. aurorapublishers. com; www. mamashomeremedies. com.

"Everyone will benefit from these jewels of understanding and I am sure you will be rewarded as I was after embracing many of these natural prescriptions," said Anna Maria Clement, PhD, NMD, Codirector and Chief Health Administrator of Hippocrates Health Institute, West Palm Beach, Florida.

Mama's Home Remedies: Discover Time-Tested Secrets of Good Health and the Pleasures of Natural Living (ISBN:9780979175824) is available on Amazon, at Barnes and Noble, and Borders. It can be ordered directly from publisher online at www. aurorapublishers. com or by calling our distributor, IPG: 800.888.4741.

Contact:
Svetlana Konnikova
Aurora Publishers
561.445.8500

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Gainesville, Fla. Ad Agency to Offer US-Based Creative Services to Asian Markets

Gainesville, Fla. Ad Agency to Offer US-Based Creative Services to Asian Markets

GAINESVILLE, Fla. (PRWEB) October 5, 2005

Design and advertising firm Adbiz announces the return of account executive Karoline Hay from Hamamatsu, Japan. Hay plans to serve Asian clients looking to reach the US market.

Says Hay, "Many of the English-speaking creatives based in Japan do great work, but they donÂ’t have the hands-on experience needed to capture the American spirit. The Adbiz team offers a solution to Asian companies who want to work with an agency based in the US and firmly rooted in the American culture."

Adbiz is a high-energy advertising agency based Gainesville, Florida. Adbiz serves local, national, and international clients in fields ranging from manufacturing and health care to consumer goods and science. The agency offers full-service capabilities including creative conceptualizing and design, DVD production, marketing strategy and research, Internet-based solutions, and media planning.

For more information, visit www. adbiz. com or contact Terry Chester at 352.372.3333 x 306.

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Thursday, February 19, 2004

House Select Committee Plans to analyze a first-time California study on the threat of terrorism on America's rail system

House Select Committee Plans to analyze a first-time California study on the threat of terrorism on America's rail system.

For the first time since the terrorist attack on Spain Rail system the U. S. House Select Committee on Homeland Security reviews a first-time study on "Terror On The Tracks" Economic Impact produced for OnTrac by LAEDC and Rand Corporation.

Los Angeles, CA (PRWEB) March 16, 2004

“Southern California has become the nation's primary gateway for two-way international trade,” said Executive Director Christopher Becker of Orange North-American Trade Rail Access Corridor (OnTrac) Joint Powers Authority. “The recent terrorist bombings of Spain’s busy rail system have sent shockwaves to America and other countries involved in the Iraq war and a renewed interest to beef up funding and security of our own transportation system.”

Spain government had insisted that its prime suspect in Thursday's rail bombings was the armed Basque separatist group ETA, even as evidence mounted of an Islamic link in the railway bombings, which wounded 1,500 and left at least 200 dead. It has sent rail security system concerns around the world.

One day after the bombings The House Select Committee On Homeland Security began reviewing the only study of its kind done so far on the nationÂ’s rail system produced by Los Angeles County Economic Development Corporation (LAEDC) and is under review by the Rand Corporation, Santa Monica, CA.

“The Alameda Corridor East rail lines moved about $116 billion in goods based on the manufacturer’s value in 2000,” said Becker. “The street value was much higher for these products. The street values of rail cargo traveling on the Alameda Corridor East in 2000 were $166 billion.”

Becker, who testified last year at the Congressional Railroad Committee Hearings believes Washington should provide more flexible funding for environmentally beneficial rail projects, and significantly more funding for mega projects and grade crossing programs like Alameda Corridor East.

“The threat of terrorism is real on strategic rail corridors with passenger and freight rail service and we believe that Al Qaeda's apparent interest in rail attacks should be a call to action,” said Counterterrorism Expert Elsa Lee, CEO Advantage SCI, Redondo Beach, CA, who contributed to a-one-of-a-kind Homeland Security report released last fall on the anniversary of 9-11.

A copy of the report “OnTrac Trade Impact Study: National Economic Significance of Rail Capacity and Homeland Security on the Alameda Corridor East (MayoCommunications. com or LAEDC. org ) was sent to the ranking members of the House Select Committee On Homeland Security Friday (March 12, 2004)

“Increasing capacity of rail moves more consumer and military goods, faster, but at the same time added capacity also increases the wait times for drivers at street level rail crossings,” said LAEDC Senior Vice President of Public Policy Wally Baker. 

"Scores of trains delayed ambulance and fire protection in many areas like Placentia," said Becker, "which is why all eyes are on Orange County. This translates into more people possibly dying from health emergencies such as heart attacks and strokes, as well deadly fires. Senator Barbara Boxer's recent study has helped determine the impact of grade crossings in emergency situations. Remember our school children are riding in buses that cross these railroad tracks. About 250 school buses per day cross the tracks just in Placentia."

"By 2010, freight train delays alone will increase from the current 31.9 minutes per day at the five mile, BNSF/Placentia bottleneck to more than three hours. Extended conditions will delay some trains from four to six hours," Chris Becker said. "Construction of the OnTrac project will at least maintain delays at 26.1-minute average per daily train. After 2025 we expect to see a train every eight minutes 24 hours a day and seven days a week on the corridors."

“The disruption cost of shutting down the Alameda Corridor East represents a $414 million disruption value each day that it is shut down,” said LAEDC Director of Public Policy, Greg Freeman. “A 10-day disruption due to a terrorist attack would cost $4.1 billion, and 30-days duration would cost $12.4 billion.”

The study was commissioned and published in cooperation with the Orange North-American Trade Rail Access Corridor (OnTrac) Joint Powers Authority and the Los Angeles County Economic Development Corporation (LAEDC). The study was completed as part of the environmental review process for the Alameda Corridor East strategic rail system that goes through Placentia, California.

About OnTrac Authority

The Orange North-American Trade Rail Access Corridor (OnTrac) Authority is a joint powers authority (JPA) similar to the Alameda Corridor Transportation Authority (ACTA). OnTrac, headed by the City of Placentia, was formed in April of 2000 to build and sustain support for the Orangethorpe Avenue Grade Separation and Trade Corridor project - a five-mile long railroad-lowering project that will completely grade separate 11 rail crossings in the cities of Placentia and Anaheim. The City of Placentia has the only designated “Quite Zone” in the United States thanks to OnTrac.

About LAEDC

OnTrac has retained LAEDC as an independent, non-profit agency to oversee and analyze the Trade Impact Study. As the premier business leadership organization, the LAEDC's mission is to attract, retain and grow businesses and jobs in the regions of Los Angeles County, as well as identifying trends and affecting positive change for the local economy.

Contact: George McQuade at MAYO Communications for images, interviews and studies mentioned in this news release. Other facts about OnTrac are posted at www. MayoCommunications. com

818.340.5300 or 818.618.9229]

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Pearl Insurance Takes Home Gold at PIMA's 2007 MarkeTTech Competition

Pearl Insurance Takes Home Gold at PIMA's 2007 MarkeTTech Competition

Pearl Insurance won a Gold Award in the 2007 Professional Insurance Marketing Association (PIMA) MarkeTTech Marketing Methods competition, which recognizes excellence in marketing materials. In addition to the Gold for the category of Cross-Sell and Upgrade Marketing, Pearl also earned a Bronze Award for Self-Promotion Agency (Website), another Bronze for Mail Solicitation for an Underwritten Product, and an Honorable Mention for Multiple-Effort Marketing Campaign. Pearl's results in the competition are exceptional because they were not only up against the biggest names in the insurance marketing industry, but also because each of their entries won a place in the competition's roster of winners.

Peoria Heights, IL (PRWEB) December 11, 2007

Pearl Insurance (http://www. pearlinsurance. com) recently won four awards, including a Gold Award, in the 2007 Professional Insurance Marketing Association (PIMA) MarkeTTech Marketing Methods competition. The annual contest highlights the best work in the insurance marketing industry and recognizes excellence in marketing materials.

A forum for leaders in the insurance direct marketing industry to craft strategic relationships, develop business opportunities, and hone their expertise, PIMA (http://www. pima-assn. org) is the nation's premier association for insurance marketers. It consists of third-party administrators, insurance carriers, and other business partners involved in the direct marketing of insurance products in the affinity and association marketplace. Going against some of the biggest names and budgets in the insurance marketing industry in this distinguished competition, Pearl impressed the judges substantially, taking home an award for every entry they submitted.

Pearl's Marketing, Administration, Information Systems, and Database Management teams worked together to produce these outstanding results. In addition to the Gold Award for the category of Cross-Sell and Upgrade Marketing, Pearl also earned a Bronze Award for Self-Promotion Agency (Website), another Bronze for Mail Solicitation for an Underwritten Product, and an Honorable Mention for Multiple-Effort Marketing Campaign.

"This is not the first time Pearl's innovative group of insurance professionals has brought home an award from PIMA's annual competition -- one of the most significant events in our industry," explains Mike Murphy, Chief Sales and Marketing Officer at Pearl Companies, "but we could not have asked for a better outcome this year -- earning an award for every entry we submitted."

Pearl has employed four national PIMA presidents, including President/CEO Gary Pearl, Executive Vice President/Chief Sales & Marketing Officer Mike Murphy, and current PIMA president, Senior Vice President/Director of Affinity Group Business George Bode. Founder and Chairman John P. Pearl was also honored with the prestigious PIMA Legend Award in 1999.

Pearl Insurance is one of the nation's leading direct-marketing third party administrators and part of the Pearl Companies (http://www. pearlcompanies. com), which also includes Pearl Technology, Pearl Benefits, Pearl Automotive, Pearl Carroll & Associates LLC, and W. B. Griffin & Son. They offer Property & Casualty and Life & Health insurance benefits and worksite marketing to affinity groups and their members, innovative technology solutions to Central Illinois businesses, and customized employee benefit programs for employees and their families. The Pearl Companies' commitment to working hard, working smart, and working together has not only placed them in the enviable position they are today, but has also secured them a strong presence in the marketplace for years to come.

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AskMen. com President Ricardo Poupada Named Young Entrepreneur of the Year

AskMen. com President Ricardo Poupada Named Young Entrepreneur of the Year

AskMen. com's President and Editor-in-Chief Ricardo Poupada was presented with the 2005 Young Entrepreneur of the Year award by Montréal's Junior Chamber of Commerce.

Montreal, Quebec, Canada (PRWEB) May 31, 2005

AskMen. com's (http://www. AskMen. com (http://www. AskMen. com)) President and Editor-in-Chief Ricardo Poupada was presented with the 2005 Young Entrepreneur of the Year award by Montréal's Junior Chamber of Commerce (Jeune chambre de commerce de Montréal). The award was presented at the 28th Annual Arista – BMO Bank of Montreal gala, held on May 5th, 2005. This title places Poupada in a who's who list of Quebec's most talented entrepreneurs of the past 28 years, including previous winners Charles Sirois (former President and CEO of Teleglobe, Inc.) and Gilles Fortin (President of Tristan & America).

AskMen. com is the Internet's leading provider of online men's lifestyle content, drawing over 6 million monthly readers. The company was founded in 1999 by Poupada, Chris Rovny and Luis Rodrigues, all three graduates of Concordia University's John Molson School of Business. In the time since its inception, AskMen. com has published over 10,000 articles on a wide variety of subjects, including sports, health, fashion, career, dating, travel, entertainment, and fitness. AskMen. com updates on a daily basis, providing a wealth of fresh and opinionated male-centric lifestyle content tailored to today's modern young professional.

Through the combination of a variety of partnerships, marketing efforts and sales growth, AskMen. com has cemented its position as the Web's most sought-after destination for men's lifestyle information, conquering established print giants such as GQ, Maxim and Men's Health in the online space. AskMen. com's resulting market position has brought about a number of collaborations with industry heavyweights, including AskMen. com content features on other leading portals such as MSN and AOL.

"I might have received the individual honor, but this award is testament to the accomplishments of the entire team at AskMen. com, a team that comes to work every day dedicated and passionate about making the best Web site in the world," said Poupada. "AskMen. com is only now beginning to establish itself as a 'cyber-brand.' There's a lot of work ahead for us, but the opportunities are enormous. The future looks bright, and as long as our readers are happy we'll know that we're headed in the right direction."

About AskMen. com

AskMen. com is a leading website for men's lifestyle content in the world, with 3.8 million unique visitors in March 2005, according to comScore Media Metrix*. One of the Web's foremost content providers with an archive of over 11,000 articles available for free online, AskMen. com updates daily and features over 200 new articles a month across a variety of sections: Dating & Love, Sexuality, Celebrity Profiles & Interviews, Health & Sports, Fashion & Lifestyle, Power & Money, and Entertainment. AskMen. com also publishes daily features such as the Cool Site of the Day, Joke of the Day, Fact of the Day, Quote of the Day, Question of the Day, Video of the Day, and Gadget of the Day. The annual Top 99 Most Desirable Women feature is a popular draw on the site. AskMen. com hosts an active and popular online community with over 25,000 members. AskMen. com has had content partnerships with the likes of MSN, AOL, Netscape, CompuServe, Univision, Overture, Lycos Asia, and others.

Contact:

Ash Karbasfrooshan

514-908-2552

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Wednesday, February 18, 2004

Councilmember Cindy Chavez Launches "Halloween Neighborhood Safety Center" Program in San Jose

Councilmember Cindy Chavez Launches "Halloween Neighborhood Safety Center" Program in San Jose

San Jose Councilmember Cindy Chavez Launches citywide Halloween Neighborhood Safety Center Program in San Jose.

(PRWEB) October 26, 2003

For Immediate Release

For more information contact: 

Lani Luthard  

Office of Councilmember Cindy Chavez

408.277.5231 

Lani. luthard@sanjoseca. gov 

Media inquiries:

Laura Lazzarini

Bohemian Works

408.269.3541

Lauralazzarini@yahoo. com

SAN JOSE. — Oct. 24, 2003. San Jose Councilmember Cindy Chavez announced today the debut of a citywide Halloween pedestrian safety campaign beginning with a special event for volunteers next week who will help distribute over twenty-five thousand glow necklaces throughout San Jose.

On Tuesday, October 28, Halloween Safety Center volunteers will gather to prepare for the annual wave of young trick-or-treaters who will be roving neighborhood streets next Friday evening. Joining volunteers and Councilmember Chavez will be our “Chief Chat” hosts Deputy San José Police Chief Dave Delgado and Acting Fire Chief Dale Foster, who will be spearheading an interactive discussion about safety measures to keep our children safe.

The tradition of distributing Halloween glow necklaces started in 1998, and this year Chavez will also include trick-or-treating safety guidelines and pedestrian/driver awareness tips.

“As the mother of a three-year old, I know that Halloween is always a night of joy for kids, but parents and neighbors have to make sure it’s a safe evening too,” she said. “We are hoping the glow necklaces and safety tips we distribute through our neighborhood safety centers will illuminate the importance of driver and pedestrian safety to protect all our kids on Halloween.

The Halloween Neighborhood Safety Center program is a part of a non-profit organization

Called “Safe from the Start San Jose.” It is the first in a series of events that will promote safety, literacy, and education for San Jose children.

“Key partnerships with neighborhood advocates and volunteers provide an important link to maintaining the safety and quality of life for all members of the San Jose community,” said acting San Jose Fire Chief Dale Foster. “The Halloween Neighborhood Safety Center program is just one example of innovative solutions based on the active involvement of volunteers that make our city a great place to live.”

Future events by Safe from the Start San Jose will focus efforts on literacy and nutrition for the youngest members of our city. The 2nd Annual San Jose Book Circus in March, and the “Summer Lunch Program”, now programs under the Safe from the Start San Jose umbrella, will continue in 2004.

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About Safe from The Start San Jose

Safe from the Start San Jose, a non-profit 501C3 organization in conjunction with Santa Clara Family Health Foundation, was founded with the goal of supporting and advocating the creation of an environment where children can thrive. A three-pronged approach of safety, literacy and nutrition is promoted through activities and events that champion and preserve the healthy development of children. To reach Safe from the Start San Jose call 408.287.3282, or use e-mail: ssouders@safefromthestartsanjose. org.

About Councilmember Cindy Chavez

Cindy Chavez is a councilmember for the City of San JoseÂ’s District 3, which is one of the most dynamic Council Districts in San Jose. It contains the communityÂ’s oldest neighborhoods and some of its newest. The most traditional San Jose institutions are side by side with the most innovative. It is the cultural center of San Jose - home to most of San Jose's major museums, arts institutions and historic buildings. Richly diverse, District 3 includes San Jose's Japantown and major centers of Mexican-American and Vietnamese-American business and culture. To reach Cindy Chavez call 408.277.5231, or use e-mail: cindy. chavez@sanjoseca. gov.

Tuesday, February 17, 2004

Insurance Agents and Brokers Investing in Client Relationships, Says Insurance Newsletter Expert

Insurance Agents and Brokers Investing in Client Relationships, Says Insurance Newsletter Expert

As the economy continues to struggle, successful insurance agents and brokers are focusing on traditionally effective marketing techniques to make sure they thrive, says an insurance newsletter marketing expert. He provides 8 important tips to help insurance professionals succeed by building strong relationships with their clients in these challenging times.

Toronto, ON (PRWEB) June 4, 2009

As the economy continues to struggle, successful insurance agents and brokers are focusing on traditionally effective marketing techniques to make sure they thrive, says an insurance newsletter (http://www. readyinsurancenewsletters. com) marketing expert.

Simon Payn, of Ready to Go Newsletters, says increasing numbers of insurance brokers and agents are joining his ready-made insurance newsletters (http://www. readyinsurancenewsletters. com) to build profitable relationships with their clients..

"Insurance professionals who want to build a successful business in this new economy need to build relationships with their clients, past clients and sphere of influence," says Payn.

"Now that consumer behavior has changed, the smartest insurance agents and brokers are investing in tools to build and maintain that relationship.

"They understand that people like to do business with people they know and trust, so it is becoming crucial in this competitive market to build trusting relationships with clients."

-- Insurance Professionals Leaving Money on the Table --

What's more, it's far easier to get business from past clients than it is from new clients, according to Payn.

"Past clients know you and trust you," he says. "This makes them more likely to buy from you in future.

"However, many insurance agents and brokers are leaving money on the table by failing to keep in touch with past clients.

"Now's the time to fix that problem."

-- Investment in Products for Insurance Agents and Brokers --

Payn has seen a huge increase in the number of members of his insurance newsletter service, particularly after he added email insurance newsletters (http://www. readyinsurancenewsletters. com/howitworks_email. html) to his line-up of products.

Members have also benefited from a trebling in the number of newsletters available each month, focusing on life and health, property and casualty, and insurance.

Starting this summer, newsletters will also be available on the topic of annuities.

--Essentials of Relationship Marketing for Insurance Professionals--

Payn advises insurance professionals to do the following to build a strong relationship with their clients, past clients and prospects:

1) Position yourself as an expert or trusted advisor on insurance, not as a sales person. With recent corporate bankruptcies, consumers are reluctant to put their trust in any institution. The smartest insurance professionals are showing their clients that they are experts who have clients' best interests at heart.

2) Focus on building a personal -- rather than corporate -- relationship with your clients and prospects. People buy from people, not corporations, and that is particularly true today. Be yourself -- don't hide behind an anonymous corporate shield.

3) Develop a way of communicating regularly with people, using print newsletters, email newsletters, postcards and greetings cards. Write and design communication devices yourself, or choose an off-the-shelf product.

4) Make sure you provide valuable, interesting and entertaining information to prove your expertise and to be of genuine service to your clients and prospects. Beware of newsletters that don't allow you to customize the content. To build a genuine relationship with your clients, you need to provide relevant, personal information to your readers.

5) Communicate on a regular basis -- at least every month -- in order to build and maintain that relationship. People have short memories, so it's important to have a continual presence in clients' lives to maintain a strong connection with them.

6) Be aware that building relationships is a long-term project -- keep communicating with clients on a regular basis for months and years to get the best results.

7) Understand that marketing is an investment, not a cost. If, for example, you increase your business just 5% as a result of your newsletter program, you will have paid for it many times over.

8) Be aware that in today's market, it takes twice as much marketing effort to grow than it did in the past. Learn to enjoy the effort it takes by focusing on being of service to your clients rather than just "selling insurance."

--"An Insurance Policy for Insurance Professionals"--

A strong relationship with your clients and prospects is like an insurance against a poor economy, according to Payn. Insurance agents and brokers who invest in these relationships will thrive during tough times.

-- Try this Insurance Newsletter (http://www. readyinsurancenewsletters. com/onemonthfree. html) For Free --

Ready to Go Newsletters is offering a one-month "test drive" of its insurance newsletter service. More information can be found at http://www. readyinsurancenewsletters. com (http://www. readyinsurancenewsletters. com)

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Ecumen Senior Housing Development Completed with Opening of New Memory Care Apartments in Apple Valley, Minnesota

Ecumen Senior Housing Development Completed with Opening of New Memory Care Apartments in Apple Valley, Minnesota

Ecumen has expanded senior housing options in Apple Valley Minnesota.

Apple Valley, Minnesota (PRWEB) July 10, 2009

A new Ecumen (http://www. ecumen. org) senior housing community by Ecumen's senior housing development team (http://www. development. ecumen. azul7.com) has been completed in Apple Valley, Minnesota with the opening of a new memory care community in Apple Valley, Minn. The senior housing development is part of Ecumen's assisted living community in Apple Valley. Ecumen is the most innovative leader of senior housing and services, empowering individuals to live richer and fuller lives.

The $3.7 million memory care expansion is located at 14625 Pennock Avenue. It features 20 memory care residences on one level. Integrated into the design is an open kitchen and dining area overlooking a garden. In addition to the specialized memory care neighborhood, Ecumen's Centennial House community also features 60 assisted living residences.

"Our focus was to create a very open, easily navigable floor plan with plenty of natural light to contribute to a vibrant environment," said Tom Opatz, who led the development process for Ecumen. "We want people to feel very comfortable and welcome from the minute they walk through the door, and based on the feedback we're receiving, we're accomplishing that."

Ecumen seeks to innovate, while empowering and honoring its customers through its architectural design and other components such as QuietCare technology and the Ecumen Lifestyle Covenant.
QuietCare is unobtrusive proactive sensor technology that can help identify emerging health issues before they become more serious. Ecumen's Lifestyle Covenant is an agreement that Ecumen staff and customers in memory care shape together to ensure they're working collaboratively to empower individual customers in living the lifestyle that person desires.

"Ecumen and its professionals at The Centennial House have been great assets to Apple Valley, and I am very pleased that they have expanded and brought these important services to the residents of our community," said Apple Valley Mayor Mary Hamann-Roland.

The need for senior living developments and specialized residential options for memory care is increasing. The Alzheimer's Association projects by 2030 that 7.7 million Americans over age 65 will have Alzheimer's, a 50% increase from today.

Ecumen is based in Shoreview, Minn., it works to innovate, empower and honor in its mission to create home for older adults. Visit Ecumen's Changing Aging Blog (http://changingagingblog. org) or its Senior Housing Development Blog (http://www. seniorhousingdevelopmentblog. org).

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Monday, February 16, 2004

Taking Temperature Doesn't Get Any Easier Than This

Taking Temperature Doesn't Get Any Easier Than This

Technology seems to have solved the age-old problem of temperature measurement with the development of the new Forehead Thermometer that uses advanced infrared technology.

(PRWEB) March 29, 2005

Technology seems to have solved the age-old problem of temperature measurement with the development of the new Forehead Thermometer that uses advanced infrared technology.

Taking temperature doesn't get any easier than this.

Sooner or later every child gets sick and has a fever. When this occurs, it can be very helpful to know exactly what the childÂ’s temperature is. You want to know whether there is only a slight fever or if the fever is possibly at a dangerous level that requires urgent medical attention. Over time, you then also want to know if the fever is going up or down with treatment.

But taking an accurate temperature has long been a problem for parents. Until now.

Digital thermometers that parents use to take the temperature under the arm have always been popular, but their biggest disadvantage is that they take so long to register a reading. It is not always easy to hold a thermometer under a childÂ’s arm for a minute or two when the child is sick, distressed and possibly wriggling around.

Ear thermometers overcome this problem by recording the temperature within a couple of seconds. But they have one major disadvantage. Many parents report huge difficulty using them, especially on infants. Parents often state that if they take the temperature more than once, they get very different results each time. This is usually because it can be difficult to get the probe deep enough into the childÂ’s ear to record an accurate reading. As such, many parents find ear thermometers inaccurate and unreliable.

But technology seems to have solved the age-old problem of temperature measurement with the development of the new Forehead Thermometer that uses advanced infrared technology. This amazing product measures the temperature on the childÂ’s forehead and gives an accurate and reliable temperature reading within 2 seconds.

The Forehead Thermometer has the following major advantages over other thermometers:

It is much easier to use than all other thermometers. It is much gentler on the child than oral, rectal, underarm and in-ear thermometers because it is truly non-invasive. It is exceptionally accurate and reliable. It is the most hygienic of all thermometers. The temperature of the patient is not only displayed on the screen but is also spoken out loud. Best of all, it can be reliably used on newborns, infants, children or adults.

And when you consider all of these significant advantages, in conjunction with the fact that it costs a great deal less than ear thermometers, the Forehead Thermometer is clearly an essential item for any family, especially one with small children!

For further information or high resolution pictures call Frances on 0407-140500 or contact fran@intelligenthealthsystems. com. au

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Rustic Crust Launches Line of Wheat-Free, Gluten-Free, Dairy-Free Pizza Crusts

Rustic Crust Launches Line of Wheat-Free, Gluten-Free, Dairy-Free Pizza Crusts

All-natural, old world, ready-made pizza crust maker expands offerings: A pizza treat without the wheat!

Pittsfield, NH (PRWEB) October 12, 2007

Just in time for National Celiac Awareness Month, Rustic Crust (TM) today announced the launch of its new line of wheat-free, gluten-free, dairy-free pizza crusts. Napoli Herb, an authentic Italian crust, is the first product in the new line.

"Wheat is one of the top eight most common food allergies or intolerances, and dairy is not far behind," said Brad Sterl, Crust Crusader, founder and president of Rustic Crust. "We are pleased to offer a pizza crust that is wheat-free, gluten-free and even dairy free, so that everyone can enjoy. And it's still consistent with our commitment to delicious, all-natural ingredients and Old World style authenticity."

Today more than two million people, or 1 out of 133, suffer from celiac disease. Moreover, over 45% of Americans exhibit some kind of food allergy or intolerance.

Rustic Crust's Napoli Herb ready-made pizza crusts come in a convenient package containing two seven-inch crusts which retails for approximately $5.99. Rustic Crust ready-made pizza crusts are available nationwide in key grocery chains and independent natural food stores across the country.

Rustic Crust launched its ready-made pizza crusts in September 2005. In just six months, Rustic Crust became the number one brand and accounted for more than 57% of category growth. Today, Rustic Crust maintains its leadership position in the category and sells its branded pizza products nationwide in over 1,500 natural food stores, traditional supermarkets and club stores. The pizza industry in the United States is over $36 billion, with the average American family eating pizza at home 30 times a year.

Rustic Crust ready-made pizza crusts are made with the finest all-natural ingredients, from freshly picked herbs to cold-pressed olive oil. Consumers just add sauce and their favorite fresh toppings and bake for 12 minutes and they have their own authentic Old World style pizza.

Rustic Crust pizza crusts are formed by hand, allowed to slowly ferment, double proofed, and then baked in custom ovens for rich flavor.

Rustic Crust's new wheat-free, gluten-free and dairy-free line complements its existing organic and all-natural, Old World ready-made line of pizza crusts, such as Cheesy Herb, Italian Herb, Tuscan Six Grain, Classic Sourdough, Ultimate Whole Grain, Organic Great Grains and Organic Pizza Originale.

Rustic Crust makes the only ready-made, Old World crusts that store for up to 120 days months in a pantry naturally. All-natural oxygen absorbers preserve freshness without the need of artificial preservatives commonly found in other shelf-stable products.

"Pizza night is a great way to bring your family together," continued Sterl. "Who doesn't like make-your-own pizza with friends and loved ones? Just add your own fresh toppings and let the conversation begin."

About Rustic Crust
Rustic Crust™, Inc. is a New Hampshire based bakery specializing in Old World style pizza products that are as convenient as they are delicious. Products include all-natural, organic, and wheat-free and gluten free pizza crusts, sauces, and frozen flatbread pizzas. Rustic Crust was founded on the belief that time-honored tradition mixed with whole grain health bakes the best crusts and flatbreads. Rustic Crust is committed to using the highest quality, all-natural ingredients such as whole grains and fresh produce. No artificial preservatives, trans fats, hydrogenated oils, GMOs, or added sugar. For more information, visit www. rusticcrust. com.

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"Tea For Two" Sweepstakes: Spa Vacation from Luna Nutrition Bar - Enter to Win a Luxurious Four-Night Relaxation Getaway

"Tea For Two" Sweepstakes: Spa Vacation from Luna Nutrition Bar - Enter to Win a Luxurious Four-Night Relaxation Getaway

LUNA, makers of the Whole Nutrition Bar for Women™ today announced the LUNA Tea Cakes "Tea for Two" Sweepstakes, where one lucky person will win a four-day spa vacation. The sweepstakes is in connection with the launch of their newest product, LUNA Tea Cakes, a tea-infused healthy snack.

Berkeley, Calif. (PRWEB) April 5, 2007 -

LUNA (http://lunabar. com), advocates of women's health and the makers of the Whole Nutrition Bar for Women™ today announced the LUNA Tea Cakes "Tea for Two" Sweepstakes (http://www. lunabar. com/teafortwo/press/), where one lucky person will win a four-day spa getaway for two to Canyon Ranch in Tucson, AZ or Lenox, MA.

Now through April 30th, visit the LUNA Tea Cakes "Tea for Two" Sweepstakes (http://www. lunabar. com/teafortwo/press/) page, enter your information and get a chance to win the estimated $6,500 spa vacation prize package which specifically includes:
•Four night luxurious accommodations at Canyon Ranch in Tucson or Lenox
•Three gourmet meals daily from the award-winning Canyon Ranch kitchens
•$560 per person allowance toward spa, sports & integrative wellness services
•More than 50 complimentary fitness classes each day
•Use of our fully equipped spa complex
•Wide variety of guided hikes and biking excursions
•Daily selection of lectures and cooking demonstrations
•A Personal Program Advisor to custom design your stay
•Health & Fitness Assessment
•All taxes, service charges and gratuities
•Ground transportation to and from Tucson International Airport, Hartford or Albany airports or Albany (Renssaeler) train station

In connection with the 'Tea for Two' Sweepstakes, LUNA recently launched LUNA Tea Cakes (http://www. lunabar. com/teacakes/), the first tea-infused nutrition bar made specifically for women. Made with antioxidant-rich teas from The Republic of Tea® and other USDA certified organic ingredients, LUNA Tea Cakes are an organic baked snack that promote mood balance, health and beauty through the functional benefits associated with the different ingredients. Visit www. lunabar. com for more information.

About Clif Bar & Co.
Clif Bar & Co. (www. clifbar. com) is a leading maker of all-natural and organic energy and nutrition foods and drinks, including the CLIF® BAR energy bar and LUNA®, The Whole Nutrition Bar for Women. Focused on great food and sustainability, Clif Bar works diligently to reduce its footprint on the planet from the field to the final product.

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Sunday, February 15, 2004

May 13th, 14th 15th Malibu public healing ceremony

May 13th, 14th 15th Malibu public healing ceremony

For the first time in Los Angeles - Don Ramon, an authentic Peruvian Shaman, will conduct ancesteral Inca healing ceremonies for the public on the ridges above Malibu. Proceeds to aid Puma Peru's clean water and Andean school programs

(PRWEB) April 20, 2004

Thursday May 13, 2004 7:00-10:00 pm, at the Medicine Wheel at the Wright Way Organic Resource Center, high on the ridges above Malibu, California, Don Ramon, a Shaman from the Andes, will lead a healing ceremony where participants will share ancient Andean prayers, songs and purification dances. Small natural offerings will be offered to Mother Earth - "Pachamama" to help heal participants and the earth itself. Tannis Kobrinsky, founder of Los Angeles, California based Health Habitravels - mind, body, spirit retreats and journeys joins with Pacha, Natural Events Around the World presenting this ceremony. Funds raised will benefit Puma Peru, http://www. pumaperu. org (http://www. pumaperu. org) - dedicated to clean water projects and the building of schools for the indigenous peoples of the Andes.

May 14, 15 semi-private healings in Kagel Canyon, L. A. County.

Group ceremony: $30.00 per person

Private healing ceremonies: $50.00 per person

Reservations Required: 213-482-3150

Reservations forms http://www. healthabitravels. com (http://www. healthabitravels. com) on the Calendar page.

EMAIL: info@healthabitravels. com

Wednesday, February 11, 2004

Sanford Rose Associates Opens Silicon Valley Office in Response to Area's Life Science Industry Growth

Sanford Rose Associates Opens Silicon Valley Office in Response to Area's Life Science Industry Growth

Roy Fiebiger has been named Managing Partner of Sanford Rose Associates-Silicon Valley. Most recently, Fiebiger served as President and CEO of NeuColl, a spin-out of Collagen Corporation and Cohesion Technologies. With a 26-year career in the medical device industry, Fiebiger is a natural fit to spearhead the life science industry practice which will be the predominant focus of the Silicon Valley office.

Palo Alto, CA (PRWEB) December 14, 2005

According to Fiebiger, the Silicon Valley location was selected for its proximity to the world’s largest concentration of bioscience companies, life science investment firms, and five world-renowned research universities (Stanford, UC Berkeley, UC Davis, UC San Francisco and UC Santa Cruz). The location is also of strategic importance to the Life Science Practice Group of Sanford Rose Associates which includes Fiebiger’s office and several other SRA offices.

Rich Carter, Ph. D., President and CEO of SRA International, the parent company of Sanford Rose Associates, is quick to point out, “Roy has been on both sides of the desk. He has been both client and candidate in the retained search process at various points in his career. His insider’s understanding of the industry will be a real asset to his clients. We are very excited to have him join our team.”

Roy Fiebiger says, “I’m confident I can add value for my clients by combining my industry experience with SRA’s Dimensional Search® methodology, refined over its 46 years in business.”

With more than 20 years at the executive level, Fiebiger’s experience also includes Senior Vice President, Marketing, Sales and Service for Laserscope, a leading medical laser company. Roy’s early career was with Johnson & Johnson. In addition, he is an Executive Coach and Mentor to life science clients of the San Jose Bioscience Center, Women’s Technology Cluster and U. S. Market Entry. Roy has a B. A. in Economics from University of California at Berkeley and an M. S. in Human Resources and Organization Development from University of San Francisco.

Sanford Rose Associates was founded in 1959. Today it is a full service executive search firm with a network of over 60 offices in North America, Europe and Asia. SRA founder Sanford M. Rose was a recruiting industry pioneer. His early accomplishments include establishing the first nationwide job fair business in 1960 and building the world’s largest computerized client and candidate data base in 1981.

About California’s Life Science Industry

California is home to 2,600 biomedical companies who collectively employ approximately 230,000 workers making the biomedical industry the leading employer in the state according to the California Healthcare Institute.

Since 2001 over 200 life science spin-off companies have been established in California with Stanford, UC Berkeley, UC San Francisco, UC San Diego and the Scripps Institute together responsible for two-thirds of all biomedical spin-off companies in California. In 2003, California’s biomedical companies reported $32.3 billion in worldwide revenue. In each of the years 2002 and 2003 life science investments in California companies exceeded $2 billion per year. The next closest state (Massachusetts) averaged $800 million during the same two year period.

For further information, contact Roy Fiebiger at 650.798.5270 or via e-mail at roy@srasv. com

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Monday, February 9, 2004

RURO Inc. Today Announced the Release of FreezerPro 2010, Frozen Sample Inventory and Information Management System

RURO Inc. Today Announced the Release of FreezerPro 2010, Frozen Sample Inventory and Information Management System

FreezerPro 2010 is the fastest, most reliable and secure professional solution to inventory Ultra-low Freezer and Liquid Nitrogen Tank samples and efficiently manage data of any kind associated with the samples.

Frederick, MD (PRWEB) September 21, 2009

RURO Inc. today announced the release of FreezerPro 2010, Frozen sample inventory and information management system (FSIIMS). FreezerPro 2010 is the fastest, most reliable and secure professional solution to inventory Ultra-low Freezer and Liquid Nitrogen Tank samples and efficiently manage data of any kind associated with the samples. 

RURO Inc. develops a unique set of scientific software indispensable to any modern pharmaceutical, biotech, or research laboratory. The highlights of RURO products are FreezerPro - a new generation of frozen samples tracking software, ezColony - transgenic animals software that manages the entire infrastructure of your animal facility, and LIMS 247 - a complete data and project management solution for scientific research, pre-clinical and clinical trials.

FreezerPro 2010 is the first commercially available frozen sample tracking product that combines web interface, multitasking, security, the most powerful business logic and analytics and user-friendly design that offers a broad range of customizations and makes sample management not only much easier but brings it up to the next level of usability.

FreezerPro 2010 features automatic alerts for samples expiration date, remaining number of aliquots, total volume of a given sample stored in several aliquots, number of freeze/thaw cycles of each vial, live search, customizable sample groups and sources, integration with freezer sensors, RFIDs, barcoding, attachment of sample related supporting documentation, images, web links, activity reports, audit trails, statistics  and much more. Please check our web site for more information about FreezerPro at http://www. ruro. com/freezerpro (http://www. ruro. com/freezerpro)

With FreezerPro 2010, frozen reagents do not get lost, mixed, exhausted, or expired.

FreezerPro 2010 and FreezerPro 2010 Enterprise are independently validated and certified to be fully compliant with the FDAs current GLP/GMP requirements (21 CFR Part 11, 21 CFR Part 58, 21 CFR Parts 210/211, 21 CFR Part 820). FreezerPro 2010 is complient with the Accessibility Guidelines (Section 508), and cancer Biomedical Informatics Grid (NCI caBIG).

"I think that FreezerPro is a great repository tool for anyone storing/processing bioexperimentation samples. Software is user friendly and allows multiple customization options to fit your specific needs. There is also a track record that software keeps when changes are introduced. Great for any life scientist or medical professional doing bioexperimentation work or storing reagents or [biological] samples, MCB or WCB under well organized, controlled temperature environment." - reports one of FreezerPro 2010 auditors.

About RURO Inc.

RURO Inc, headquartered in Frederick, Maryland, USA, specializes in development and production of state of the art computer software for research, biotechnological, pharmaceutical, healthcare and government (homeland security) laboratories in the US and worldwide.

Http://www. ruro. com (http://www. ruro. com)

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Sunday, February 8, 2004

Delnor and Griffin Hospitals Named Designated Planetree Patient-Centered Hospitals

Delnor and Griffin Hospitals Named Designated Planetree Patient-Centered Hospitals

Planetree, Inc. has announced that Griffin Hospital (Derby, Conn.) and Delnor Hospital (Geneva, Ill.) have been officially named Designated Planetree Patient-Centered Hospitals. Planetree's Patient-Centered Hospital Designation Program is the only formal designation program that recognizes individual hospitals' achievement and innovation in fostering an organizational culture that prioritizes patient comfort, dignity, empowerment and well-being. Designated hospitals are also recognized by The Joint Commission on its Quality Check website, a resource created to help consumers make informed decisions about where to go for their healthcare.

Derby, CT (PRWEB) November 5, 2008

Planetree, Inc. has announced that Griffin Hospital (Derby, Conn.) and Delnor Hospital (Geneva, Ill.) have been officially named Designated Planetree Patient-Centered Hospitals. The announcement was made this week among 1,100 participants of Planetree's annual conference and 30th anniversary celebration in Chicago. Planetree is an internationally-recognized not-for-profit organization that partners with healthcare providers around the globe to advance patient-centered approaches to care. With its model of patient-centered care being implemented in more than 140 acute care hospitals, continuing care facilities, outpatient clinics and consumer health libraries across North America and abroad, Planetree is demonstrating that patient-centered care is not only an empowering philosophy, but a viable, vital and cost-effective model of care.

Planetree's Patient-Centered Hospital Designation Program is the only formal designation program that recognizes individual hospitals' achievement and innovation in fostering an organizational culture that prioritizes patient comfort, dignity, empowerment and well-being. Designated hospitals are also recognized by The Joint Commission on its Quality Check website, a resource created to help consumers make informed decisions about where to go for their healthcare.

The Patient-Centered Hospital Designation Program was launched in 2007, and since that time seven hospitals have achieved the designation. All designation decisions are made by an independent committee whose membership includes individuals with extensive experience with such organizations as the American Hospital Association, the Agency for Healthcare Research and Quality, the Institute for Healthcare Improvement, and The Joint Commission, among others. Designation decisions are made on a blinded basis and are based on a review of policies and practices in place at the hospital, as demonstrated by written documentation and verified by patient, family and staff focus group feedback.

"Designation distinguishes hospitals excelling at delivering patient-centered care, and it provides a more consistent understanding among consumers as well as the healthcare industry of what it means to be a patient-centered hospital," said Planetree President Susan Frampton, PhD. Frampton has co-authored the newly released book, Putting Patients First, Second Edition, and has recently been appointed to the Joint Commission's Expert Advisory Panel to guide the process of drafting culturally competent patient-centered care standards for the nation's hospitals.

Among the key practices in place in some form at every Designated Planetree Patient-Centered Hospital are patient-directed visiting, processes for proactively sharing medical information with patients, and ongoing opportunities for patient and family involvement in the care process. Other criteria include that staff participate in training to sensitize them to the patient experience, and that the hospital's physical environment is a healing one engaging all the senses. The designated sites also meet or exceed national performance benchmarks for patient satisfaction and quality. For more information about designation, visit http://www. planetree. org/Services/designation. html (http://www. planetree. org/Services/designation. html).

About Planetree:
Founded in 1978 by a San Francisco patient who endured a traumatic hospitalization, Planetree has been at the forefront of the effort to personalize, humanize and demystify the healthcare system for three decades. Today, the Planetree membership network is a global community of more than 140 acute care hospitals, continuing care facilities, and outpatient clinics, each at various phases of the journey to transform their healthcare by considering every aspect of the healthcare experience from the perspective of their patients, and reconnecting staff to their passion for caring for others. A complete list of Planetree hospitals as well as the new Patient-Centered Care Improvement Guide is available to download at www. planetree. org.

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Saturday, February 7, 2004

Cartoons for a Joyful Heart

Cartoons for a Joyful Heart

Humorous Comics Strips to be Featured in One of This Year’s Grandest Book Fairs.

Brick, NJ (Vocus) September 8, 2010

Cartoonist Franco Joseph brings laughter to the bookshelf as he marshals over a hundred cartoon strips with his new book 9 to 90 Ticklers: Cartoon Jokes for All Ages. Published through Xlibris, this release presents a sundry of humorous and highly entertaining skits that readers both young and old will enjoy.

The author’s second book released in the United States, 9 to 90 Ticklers is universally understood because the human condition knows no boundaries. From family members, couples, situations in the work place, as well between humans, animals and children, the gripping caricatures in this book covers a wide range of circumstances to which anyone can relate to. In humor, it reveals the daily lives of the people, making them laugh at themselves as it brings back hilarious memories of situations that they may have experienced.

“I firmly believe that a smile, which comes right out of the heart, has the power to build, rebuild relationships that you desire the most,” the cartoonist says.

A high dosage of pure fun and contagious laughter, 9 to 90 Ticklers: Cartoon Jokes for All Ages is a perfect tool in breaking away from the stress of everyday life and into a world of witty and often eye-opening remedy.

9 to 90 Ticklers: Cartoon Jokes for All Ages will be featured at this year’s Frankfurt International Book Fair in Frankfurt, Germany, which will run from October 6 to 10, 2010. Readers who wish to learn more about this book can log on to Xlibris. com (http://www2.xlibris. com/bookstore/bookdisplay. aspx? bookid=70505).

About the Author
Franco Joseph is a native of India, a widower raising his teenage son Mario. He was born in Thisyanvillai. Influenced by many famous cartoonists around the world, this self-taught artist has been interested in drawing cartoons since he was ten years old. He also authored Merrytoon Cartoon Jokes, which was published in India 2003 in black and white. The author has done volunteer work in concert with other Christian groups to rescue children whose families have been killed by extremists. Joseph has an MBA postgraduate degree from Indore University, in Marketing, B. A from St. Philomena College Political Science, English Literature and Economics and a M. A from Mysore University, in English Literature. He has worked for the last twenty years in sales and marketing, advertising and campaigning, branch administration, customer’s grievances, and direct marketing. The author speaks four languages fluently Hindi, English, Tamil and Kannada.

The money generated from this book will be held in trust in order to build a home for the unprotected children on the streets and to provide, with the help of volunteer health care providers, a health clinic to meet the basic health needs of the underprivileged children. 

9 to 90 Ticklers * by Franco Joseph
Cartoon Jokes for All Ages
Publication Date: February 24, 2010
Picture Book; $21.99; 44 pages; 978-1-4500-7890-0
Picture Book Hardcover; $31.99; 44 pages; 978-1-4500-7891-7

Members of the media who wish to review this book may request a complimentary paperback copy by contacting the publisher at (888) 795-4274 x. 7879. To purchase copies of the book for resale, please fax Xlibris at (610) 915-0294 or call (888) 795-4274 x. 7879.

For more information on self-publishing (http://www2.xlibris. com/requestkit3/index. aspx? src=prps) or marketing (http://www2.xlibris. com/marketingservices/index. aspx? src=prms) with Xlibris, visit www. Xlibris. com. To receive a free publishing guide (http://www2.xlibris. com/requestkit3/index. aspx? src=prps), please call (888) 795-4274.

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American Access To Affordable Canadian Drugs Threatened, Says DoctorSolve

American Access To Affordable Canadian Drugs Threatened, Says DoctorSolve

Canadian mail-order pharmacy jobs at risk, as well as American access to cheaper prescription medications, if Bill C-282 passes, according to DoctorSolve (doctorsolve. com)

(PRWEB) December 22, 2004

Uninsured Americans, especially seniors on fixed incomes, could lose access to affordable prescription medications if Canadian Bill C-282 passes. This scenario could result in the elimination of cross-border drug sales from Canadian mail-order pharmacies, an action that would force U. S. consumers to pay 40 to 70 percent more for prescription medications and devastate the Manitoba economy.

Bill C-282 was introduced last week by Liberal Member of Parliament Wajid Khan (Mississauga-Streetsville) and if passed, it would severely restrict or eliminate the cross-border pharmaceutical trade. It would amend the Canadian Food and Drug Act by requiring their Minister of Health to monitor changes to U. S. law and apply it to Canadians.

“Not only is C-282 a sellout of Canadian sovereignty, industry and jobs, it’s a quest for greater drug company profits,” said Dr. Paul Zickler, co-founder of DoctorSolve Healthcare Solutions (http://www. doctorsolve. com)in (http://www. doctorsolve. com)in) Vancouver, B. C. “Can you imagine a law that said that the Canadian government will enforce against its own citizens any future U. S. trade restriction on softwood lumber?”

David MacKay of the Canadian International Pharmacy Association (CIPA - http://www. ciparx. ca (http://www. ciparx. ca)) warns that passage of the bill could precipitate the scenario it wishes to avoid by increasing pressure on the U. S. government to legalize importation. The change would bring legalization of bulk export sales which in turn would jeopardize drug supply for Canadians and destroy the stability and security of the current system.

“The bill is a leveraged attempt by the pharmaceutical industry to eliminate the Canadian mail-order pharmacy industry,” says MacKay. ”If that were to occur, an estimated 4,000 jobs would be lost and the sector will simply relocate to the European Union so the net effect would not be termination of the trade, but rather its shift to a different jurisdiction along with its economic benefits.”

In any case, AmericanÂ’s access to safe, affordable prescription drugs from Canada could be lost if big pharma succeeds in crushing CanadaÂ’s mail-order pharmacy industry. Hopefully, President Bush, Americans and Canadians will unite and continue to support each other, rather than allow big pharma to put their health and economies at risk for the sake of higher profits.

DoctorSolve is a Canadian Internet-based pharmacy intermediary (license #BC Q37) that offers lower-cost, long-term prescriptions. All prescriptions are filled by a professionally registered pharmacist. DoctorSolve is a certified member of the Canadian International Pharmacy Association and ranked by PharmacyChecker. com as one of the best (five-star) online pharmacies. DoctorSolve has filled more than 200,000 U. S. prescriptions.

For more information, call 1-866-732-0305 or visit http://www. doctorsolve. com (http://www. doctorsolve. com).

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Retirees Involved in the "Longevity Revolution" Find That an Active Lifestyle Requires Taking Good Care of Their Feet

Retirees Involved in the "Longevity Revolution" Find That an Active Lifestyle Requires Taking Good Care of Their Feet

From golf to dancing, it's hard to think of a single activity retirees are known to enjoy that doesn't require healthy, well-cared for feet, and older folks are discovering their podiatrists are right -- aging feet get longer, wider, flatter and thinner. In addition, common problems for many seniors are dry, cracked heels and yellow, discolored toenails.

Princeton, NJ (PRWEB) August 11, 2005

The fact that more Americans are living longer and retiring earlier has led to dramatic changes in attitudes toward the "golden years." More retirees recognize that maintaining an active lifestyle requires an investment in exercise and paying attention to body parts they may have taken for granted when they were younger. From golf to dancing, it's hard to think of a single activity retirees are known to enjoy that doesn't require healthy, well-cared for feet, and older folks are discovering their podiatrists are right - aging feet get longer, wider, flatter and thinner. In addition, common problems for many seniors are dry, cracked heels and yellow, discolored toenails.

Mabel Staley, an Oklahoma native, says "99% of aging is attitude." In her younger years, she appeared in Pawnee Bill's Wild West Show. This spry 89 year old still goes "two-stepping" a country western dance that is strenuous even for twenty-year olds. She says, "My attitude is if I take care of my feet, they'll take care of me. I want to be able to get out and do the things I always did."

Halfway across the country, in sun-baked Florida, Dr. William Holmes and his wife, Dorothy, who are in their eighties, regularly attend dances at the local Elks club, play golf and swim. Dr. Holmes is an M. D. and also holds a Ph. D in behavioral sciences. In addition to staying physically active, he has remained professionally active, screening medical literature for important developments for other physicians. He says, "As we get older, regular exercise is essential to staying in shape, both physically and mentally." Mrs. Holmes adds, "Just about everyone in Florida wears sandals because everything here is casual. And, in this climate, your feet can get hot. People want to be comfortable, but they definitely care how they look, regardless of their age. That includes wanting their feet to be attractive, which I think is especially true for women. No one wants to wear sandals or open-toed shoes if their feet or toenails are unattractive.

For the embarrassing problem of yellow, discolored toenails, many podiatrists recommend Xenna Corporation's NonyX® Nail Gel. NonyX Gel exfoliates the dark, yellow or thick granular material called keratin debris, which can build up under nails over time. With regular use, the gel softens, breaks down and then clears out unattractive keratin debris under the nail using natural ethanoic acid, and permits it to be scraped out from under the nail, beginning after about four weeks. Once keratin debris is removed, NonyX Gel keeps nails looking clear and attractive with regular use.

Dr. Holmes says, "Yellow, discolored toenails are an embarrassment to most people. I've used NonyX Gel very successfully, and, in fact, one of the 'before and after' photos on the Xenna website are of my toenails. I appreciate the value of an effective, natural solution to this problem and know that others do as well."

In addition to being more likely to have yellow or discolored toenails, as we age our feet become longer and wider, known as "splaying." Ligaments in our feet begin to collapse and arches fall as the result of both gravity and wear and tear. The process is so gradual, it often goes unnoticed, and many individuals make the mistake of continuing to wear the same shoe size, rather than adjusting for these changes. Podiatrists agree that poorly-fitted shoes are a major cause of many foot complaints. Other signs of aging feet are loss of cushioning in the fat pads on the balls of our feet, as well as loss of moisture. "Dry foot" syndrome and cracked heels are common.

Dr. Jack Morgan is a Monterey Park, California podiatrist and podiatric surgeon who has lectured around the country on foot problems ranging from congenital foot defects in infants to problems specific to the elderly and diabetic. According to Dr. Morgan, "Out of every 50 patients I see, 10% have problems with dry, scaly or cracked skin on their feet and increased thickness to skin, which takes the form of either foot calluses or corns. Whether young or old, my patients care very much about the cosmetic appearance of their feet." He adds, "Among the many products for dry feet, only one, CalleX® Dry Heel Ointment, contains natural enzymes, which have proven to be remarkably effective for exfoliating dry cracked heels and moisturizing dry, scaling skin."

Xenna's newly patented, acid-free CalleX Dry Heel Ointment has been shown in consumer studies to significantly reduce thick, dry, flaking skin and cracking on soles and heels within 15 to 30 days. Diabetic-friendly CalleX moisturizes dry, rough or flaky skin, smoothes heels and exfoliates and thins thickened areas, while leaving normal skin unaffected.

NonyX Nail Gel can be purchased in the footcare section of Walgreens, Rite Aid, Longs, Drug Emporium, Brooks, Duane Reade and most Medicine Shoppe drugstores. You'll also find it at HEB, Roundy's and Brookshire grocery stores, through podiatric physicians, independent pharmacies and online at www. drugstore. com and www. xenna. com. CalleX Dry Heel Ointment is now available in the footcare section at Longs Drugs and most Medicine Shoppe pharmacies and from podiatric physicians and online at www. footsmart. com, www. drugstore. com and www. xenna. com. To order NonyX Nail Gel or CalleX Dry Heel Ointment online, find a store near you or to view clinical photos, click on www. xenna. com. Xenna can be reached by telephone at 800-368-6003.

Xenna Corporation is a privately-held company which develops and distributes natural personal care products for skin, hair and nails.

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Friday, February 6, 2004

Alliant Medical Staffing Awarded Certification From The Joint Commission

Alliant Medical Staffing Awarded Certification From The Joint Commission

Alliant Medical Staffing, a per diem and travel nurse staffing company based in Dallas Texas recently was awarded the Gold Seal of Approval from the Joint Commission. Alliant Medical Staffing underwent an on-site review of its compliance with national standards addressing how staffing firms determine the qualifications and competency of their staff, how they place their staff, and how they monitor staff's performance.

Dallas, TX (PRWEB) September 24, 2009

Alliant Medical Staffing has achieved the Gold Seal of Approval™ for health care staffing services from The Joint Commission.

Alliant Medical Staffing underwent an on-site review of its compliance with national standards addressing how staffing firms determine the qualifications and competency of their staff, how they place their staff, and how they monitor staff's performance.

"Health care organizations that contract with Alliant Medical Staffing can look to this certification as an assurance that Alliant Medical Staffing demonstrates a commitment to providing and continuously improving quality services," says Michele Sacco, M. S., executive director, Health Care Staffing Services Certification, Joint Commission.

The ongoing shortages of nurses, pharmacists and other health care professionals have made it necessary for health care organizations to increasingly fill positions with temporary workers through contractual arrangements with staffing firms. The Joint Commission's certification program, launched in October 2004, offers an independent, comprehensive evaluation of a staffing firm's abilities to provide competent staffing services.

"Certification recognizes Alliant Medical Staffing's dedication to providing per diem and travel nurses that are qualified to provide safe, high-quality care to patients," says Jeff Francis, President of General Partner. "Obtaining the Joint Commission Gold Seal of Approvaltm demonstrates our commitment to continually improving the quality of patient care that our clinical staff is able to provide."

About the Joint Commission
Founded in 1951, The Joint Commission seeks to continuously improve the safety and quality of care provided to the public through the provision of health care accreditation and related services that support performance improvement in health care organizations. The Joint Commission evaluates and accredits more than 15,000 health care organizations and programs in the United States, including more than 8,000 hospitals and home care organizations, and more than 6,800 other health care organizations that provide long term care, assisted living, behavioral health care, laboratory and ambulatory care services. The Joint Commission also accredits health plans, integrated delivery networks, and other managed care entities. In addition, the Joint Commission provides certification of disease-specific care programs, primary stroke centers, and health care staffing services. An independent, not-for-profit organization, the Joint Commission is the nation's oldest and largest standards-setting and accrediting body in health care. Learn more about the Joint Commission at www. jointcommission. org.

About Alliant Medical Staffing
Based in Dallas, Texas, Alliant Medical Staffing provides travel and per diem nurse staffing services for healthcare facilities throughout the United States. Through its dedication to being an industry leader in the areas of quality and safety initiatives, the company is re-defining the expectation for service in the healthcare staffing industry. Alliant Medical Staffing offers a variety of per diem and travel nurse jobs at some of the top healthcare facilities across the country. For more information, visit www. AlliantMedical. com.

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Thursday, February 5, 2004

Case Management with Mentally Ill Children

Case Management with Mentally Ill Children

Athena Software (http://www. athenasoftware. net/counseling-family-services. html) launches new version of Penelope to leverage the power of case management with mentally ill children.

Guelph ON (PRWEB) March 8, 2006

Athena Software (http://www. athenasoftware. net/counseling-family-services. html (http://www. athenasoftware. net/counseling-family-services. html)) launches new version of Penelope to leverage the power of case management with mentally ill children. Penelope and Athena Case Management and Counseling Software solutions were designed for case management with mentally ill children and family service environments where security, costs, flexibility and high performance are of utmost importance and where a diversity of services and roles within the organization, extensive client information requirements, and a variety of challenging funding /billing scenarios are the norm.

Dana Fox, Director of Business Development Athena Software mailto:dana@athenasoftware. net said, ”Our case management and counseling software solutions make it easy to leverage the power of case management with mentally ill children such as track programs, appointment or interview types, associated billing information, and clinical session summaries or other notes for case management in social work.” Open or closed recurring group programs or workshop series can be quickly set up or edited. Social Workers / Therapists can enter their availability for client appointments with a couple clicks of their mouse. The front desk has access to a complete/ filterable client "check in" schedule for any day. Client outcomes evaluation processes/ surveys can easily be integrated into both Penelope and Athena allowing for detailed outcome-based reporting.

Athena’s world class case management software will leverage the power of case management with mentally ill children with fully integrated:

-worker /client scheduling

-client outcome evaluation

-clinical case and session note recording

-program service delivery details

-comprehensive reporting functions

-client self-intake kiosk mode

-internal communications and workflow management tools

-server, backup and operating system

About athena software. net

Athena software is one of the world's most powerful and fully integrated case management and client information solutions designed for counselling, sociology, mental health centers and EAP providers. Athena helps its customers reduce operating costs, increase efficiency and improve customer service by integrating human resources, notes, outcome evaluation and billing into one system. Athena solutions combine decades of combined experience with the power of server-based and open-source database technology. Athena Software, an IBM Business Partner and Server Certified, is listed by the United Way of America’s Outcome Measurement Resource Network (www. unitedway. org/outcomes (http://www. unitedway. org/outcomes)) and supports the United Way of America (UWA) new Standards of Excellence initiative.

Athena gives the power to innovate and customize the system back to the customer without the cost. We make systems integration easy and affordable for people helping others.

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