Friday, October 29, 2010

Earthrise Nutritionals Introduces Immunity-Modulating Product Supporting Overall Health

Earthrise Nutritionals Introduces Immunity-Modulating Product Supporting Overall Health

Earthrise Nutritionals, the worldÂ’s leading producer of Spirulina and Spirulina-based products, unveiled an important offering called Spirulina IL-4, designed to enhance overall health and boost immunity by helping reduce the body's level of Interleukin, last week at Natural Products Expo West in Anaheim, California.

IRVINE, CA (PRWEB) March 23, 2005

Earthrise Nutritionals, the worldÂ’s leading producer of Spirulina and Spirulina-based products, has unveiled an important offering called Spirulina IL-4. This new product is designed to enhance overall health and immunity by modulating the immune system and helping to reduce Interleukin-4 (IL-4), the mediator of Immunolglobin E (IgE) production.

“Those looking for a chemical-free method to ease the effects of IgE production need look no further. Spirulina IL-4 balances the immune system naturally and provides a sound alternative to traditional measures,” said Lance Sigal, Earthrise Director of Marketing. “We anticipate great excitement and response regarding this significant development.”

Spirulina IL-4 may help lower the level of IgE in the blood, which in turn may reduce the discomfort associated with imbalance in immune system function.

It is rich in antioxidants and is a rare food source of the essential fatty acid gamma linolenic acid (GLA). Spirulina IL-4 is also an excellent source of other nutrients, including Vitamin C, B complex vitamins, beta-carotene, vitamin E, carotenoids, zinc, copper and iron and is pesticide - and herbicide-free.

Earthrise Nutritionals, LLC is the leading producer and a 25-year pioneer in the field of Spirulina production and marketing, and a leader in research on various applications of Spirulina. Corporate offices are located in Irvine, California, with production facilities in Calipatria, California. Earthrise is part of the worldwide DIC Group of companies, based in Tokyo. For more information on Earthrise products, visit www. earthrise. com or contact Lance Sigal, Director of Marketing, or Ron Henson, V. P. Bulk Sales, 2151 Michelson Drive, Suite 258, Irvine, CA 91612, 800-949-7473.


Access Granted to Present at the Collaborative Communications Summit: Health Technology Investment Forum

Access Granted to Present at the Collaborative Communications Summit: Health Technology Investment Forum

Access Granted, the premier provider of online training and education focused on interaction with the elderly and people with disabilities, is pleased to announce that it will be presenting at the Annual Health Technology Investment Forum on September 30th 2008 at 11:00 am in New York City.

New York, NY (PRWEB) July 18, 2008

Access Granted, the premier provider of online training and education focused on interaction with the elderly and people with disabilities, is pleased to announce that it will be presenting at the Annual Health Technology Investment Forum on September 30th 2008 at 11:00 am in New York City. Access Granted is the only provider of eLearning modules that equips employees with tools to provide a high degree of customer service to elderly and disabled customers. www. accessgrantedcorp. com

Presenting for Access Granted will be Greg Ellis, Principal for the firm. Access Granted has invested significant resources in its e-learning platform and copyright protected curriculum. Computer based training (CBT) curriculum enables businesses to provide a high degree of customer service to these market segments and remain ADA compliant. Our unique course work educates and equips both managers and employees with critical information that teaches them how to effectively interact with elderly and disabled customers. Access Granted certification results in customer retention, ADA compliancy, and attracting new customers. Our training and management have helped train hundreds of companies worldwide, as well as working directly with the Japanese Government and health care systems in the US as well. 

Today there are over 54 million Americans with disabilities and 2011 marks the first year that the initial wave of the 76 million baby boomers turns 65. Disabled Americans and baby boomers have a combined annual spending power of over $2 trillion making these two of most important market segments in the coming decades. Mr. Ellis said that, “many businesses have not even started to address how they will handle these two demographic groups today or in the next 3 years. Countries like Japan and Italy have already experienced an age boom, how businesses in the U. S. choose to serve these two groups will directly impact their bottom line.” 

About Access Granted
Access Granted provides a rapidly deployable computer based training (CBT) course that is designed to help employees and individuals interact more effectively with the growing elderly and disabled population. Access Granted's unique curriculum and copyright allows organizations to provide better customer service and added value to a growing market segment that has over $2 trillion in discretionary spending power. www. accessgrantedcorp. com

About Health Technology Investment Forum
The 2008 CCS Health Technology Investment Forum is a one day conference that will provide an opportunity for investors and healthcare leaders to discover the latest trends and investment opportunities. The Health Technology Investment Forum is designed to bring together leading investors, market leaders, and high growth companies focused on healthcare technology. While other industries have embraced information technology as a cornerstone of their business process healthcare has traditionally remained a laggard. In recent years this trend has reversed and there now exists a myriad of investment opportunities in the healthcare technology sector. http://www. ccsexpo. com/healthtechforum. html (http://www. ccsexpo. com/healthtechforum. html)

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www. HRmarketer. com) on behalf of the company
Listed above.


Thursday, October 28, 2010

Dental Laboratory Co-Hosts Dental Implant Clinic

Dental Laboratory Co-Hosts Dental Implant Clinic

The Science & Art of Implant Treatment Planning, a continuing education course, was recently co-hosted in Creswell, Oregon by Crown Works Dental Laboratory, an Oregon based dental lab and NobelBiocare. SK El-Ebrashi BDS, MS presented a large quantity of scientific evidence on the success and failure issues that must be considered in implant treatment and planning. He also encouraged each participant to consider treatment options in regards to esthetics and function.

Oakland, OR (PRWEB) March 21, 2007

The Science & Art of Implant Treatment Planning, a continuing education course, was recently co-hosted in Creswell, Oregon by Crown Works Dental Laboratory, an Oregon based dental lab and NobelBiocare. Forty three participants were able to gain seven continuing education credits.

SK El-Ebrashi BDS, MS presented a large quantity of scientific evidence on the success and failure issues that must be considered in implant treatment and planning. He also encouraged each participant to consider treatment options in regards to esthetics and function. The range of photos used by Dr. El Ebrashi in the presentation reached back into his career, as well as the career of his father, as Prosthodontists. Dr El-Ebrashi is a former Professor of Fixed, Removable & Implant Prosthodontics at Oregon Health & Science University. He was pre-clinical and clinical director of removable prosthodontics from 2003 to 2006. He obtained his degree in Dental Surgery from the University of Newcastle-Upon-Tyne, England, and completed his specialty training in Prosthodontics and Masters of Science from the University of Michigan. Dr. El-Ebrashi has an interest in advanced prosthetics, with a special emphasis in aesthetics and ceramics. He currently has a private practice limited to implants and prosthodontics. Dr El-Ebrashi is also a Diplomate with the American Board of Oral Implant Dentistry.

Crown Works Dental Laboratory, a Certified Dental Laboratory, is committed to providing quality continuing education opportunities close to home for its local dental clientele. Crown Works Dental Laboratory owner, Rodney Grizzard notes, along with Dr El-Ebrashi that patients are often requesting information from their dentists about implants. NobelBiocare's products are high quality, provide a wide assortment of options and are backed by a reputable company.

The NobelBiocare, Procera, Forte scanner is allowing dental laboratories, such as Crown Works, to provide titanium, and all-ceramic implant abutments created especially for the individual case. This eliminates grinding on the abutment and causing stress induced weakness.

For more information on this exciting new technology contact Rodney Grizzard or Lorna Humphreys at (888) 522-8324 or visit our website at crowndentalworks. com


Lowell General Hospital and Blue Ridge Networks Partner to Enhance Patient and Physician Services

Lowell General Hospital and Blue Ridge Networks Partner to Enhance Patient and Physician Services

Blue Ridge/Secure Virtual Ethernet Services Securely Connects Facilities, Practices and Staff to Hospital's Health Information Network

Chantilly, VA (PRWEB) February 18, 2009

Blue Ridge Networks (http://www. blueridgenetworks. com) and Lowell General Hospital announced today the successful deployment of Blue Ridge/Secure Virtual Ethernet Services (http://www. blueridgenetworks. com/solutions/sves. htm) to provide site-to-site connectivity and secure remote access throughout the hospital's health information network. The managed network service allows LGH to quickly and cost-effectively connect physician offices, clinics and remote medical staff enabling the delivery of new and enhanced services to doctors and patients alike.

Lowell General Hospital is an independent, not-for-profit, community hospital serving the Greater Lowell, Massachusetts area. LGH is the area's most trusted hospital, with 217 licensed beds, 28 bassinets, a 10 bassinet Level IIb Special Care Nursery, 2 satellite locations and medical staff requiring location-independent access to the hospital's healthcare IT resources.

"The Blue Ridge Networks managed service gives me the ability to easily, and most importantly, securely connect a hospital facility, third-party service provider, or remote user, such as a radiologist, to our network in less than a day," said John Goodrow, CIO at Lowell General Hospital. "Without increasing my IT staff's workload, I can deliver wider access to our IT systems enabling expanded patient and physician services, as well as provide a secure network infrastructure to support the hospital's growth."

Blue Ridge/Secure Virtual Ethernet Services is a comprehensive secure communications service delivering virtual private network connectivity to remote branches, offices and workers over wired, wireless and satellite networks. The service combines end-to-end coordinated ordering, 24x7x365 end-user help desk, and provisioning with a pro-active trouble alert and maintenance system.

Consisting of a BorderGuardTM hub appliance and RemoteLinkTM distributed appliances, the network acts like an Ethernet extension cord and is 100% compatible with all Ethernet based equipment, including PCs, Laptops, Routers, VoIP phones, and healthcare equipment such as PACS. The service operates over any commercially available network that delivers DSL, Cable modem or T1 connections.

"Blue Ridge Networks is committed to providing the network connectivity and management that LGH requires to deliver expanded services to their patients and physicians," said Mike Fumai, CEO of Blue Ridge Networks. "Modern healthcare IT systems rely on secure network connectivity and we are pleased that Lowell General Hospital has placed their confidence in our solution."

With its selection of Blue Ridge Networks, LGH chose a company with a proven record of delivering solutions to security-conscious commercial and government organizations. Only the BorderGuard family of products is immune to all known active and passive attacks, VPN device identity spoofing, man-in-the-middle attacks, protocol attacks, and insider threats. Blue Ridge Networks solutions are also compliant with numerous industry security standards such as HIPAA and PCI-DSS.

"In today's economic downturn, most companies are looking for ways to cut costs without compromising security and reliability. SVES provides cost reductions, as well as simplicity in managing and growing networks, all while maintaining compliance with industry data security standards such as HIPAA and PCI-DSS," concluded Fumai.

Read the case study: Lowell General Hospital Optimizes Service Delivery with Blue Ridge/Secure Virtual Ethernet Services (http://www. blueridgenetworks. com/forms/request. php? formtype=downloadcs&csname=lowell)

About Blue Ridge Networks
For over 12 years Blue Ridge Networks has helped commercial and government customers securely connect and conduct business over the most secure and cost-effective networks in the world. Our solutions have consistently enabled increased application performance and endpoint security, supported network scalability, simplified management, and reduced the total cost of doing business. Blue Ridge Networks solutions represent high standards of security as evidenced by numerous government certifications and compliance with key industry security standards.

More information about our products and managed services can be found by visiting www. blueridgenetworks. com.

Media Contact:
Mike Fumai, CEO
Blue Ridge Networks
(703) 631-0702
Mfumai @ blueridgenetworks. com


Sunday, October 24, 2010

Leading Your Workforce During Wartime

Leading Your Workforce During Wartime

In the days and weeks since the war began, the workforce has been on an emotional roller coaster. People fallen to terrible lows of fear, anger and frustration, risen to mountain top experiences of patriotism, and fallen again.

(PRWEB) April 3, 2003

In the days and weeks since the war began, the workforce has been on an emotional roller coaster. People fallen to terrible lows of fear, anger and frustration, risen to mountain top experiences of patriotism, and fallen again. On and on it goes. While no one knows the when the war will end, one fact is indisputable: the out-of-control emotions of our employees will have an impact on our organizations. How can business leaders lead in the wake of this situation?

No two people will respond to these events in exactly the same way. Some may seem unaffected, others may exhibit out-of-the-ordinary behavior, and still others may react in dramatic ways.

Managers have a critical role to play in these uncertain times; indeed, how managers treat their employees today will continue to resonate tomorrow. Managers need a strategy for helping their companies get through the current crisis. I offer the following 10 steps—which is organized under the acronym TAKE CHARGE—for managing, motivating and leading your employees in these difficult times:

T-Target fears and anxiety. Employers who act appropriately and provide a supportive workplace will go a long way to improve retention and loyalty after worklife returns to normal. People traverse through a span of emotions during wartime beginning with concerns over their individual safety, their family, their friends, their job and finally their financial security. Managers should have plans to address each of these concerns in order of importance.

A-Accept the fact performance and productivity will drop. People respond differently in crisis situations. Expect to see lower attendance, difficulty concentrating, refusal to fly on airplanes, and requests for sick leave and increased absenteeism-all normal responses. People will need to talk more, natural aspect of dealing with the war. The more they talk the healthier the organization becomes.

K-Keep communication open. Information is powerful—an energy source. Meet with staff members at all levels to identify concerns, as well as to promote resources and other services. Use focus groups and town hall meetings to help people deal with the crisis. Keep websites updated and provide a place for people to watch or listen to the news at the workplace.

E-Educate managers and supervisors. Front-line supervisors and middle management are the backbone of the organization and the first-line of defense. Training should include how to identify and reduce stress, as well as how to refer individuals to professional assistance if needed.

C-Calm, confident and compassionate leadership style. DonÂ’t underestimate the importance of your personal leadership style. Simple expressions of concern and consideration go a long way. Managers should compartmentalize their own personal feelings.

H-Help those in need first. First and foremost-make no assumptions on how people feel in time of crisis. Some individuals may need professional assistance—so insure they understand how to access the employee assistance program. (EAP) Family members and employees activated for military service are particularly vulnerable. Identify employees who have family members in the military and also know those employees who are in the reserve and National Guard. Insure they know, by law, employees activated for military service will be guaranteed a job when they return from active duty.

A-Allow people to display their emotions-People are as diverse as their emotions and they display them in different ways. Allow them to display flags, peace symbols, and other mementoes in good taste. Some companies have made provisions for their employeesÂ’ spiritual and emotional health.

R-Restrict negative behavior. No matter how you feel about the war, make sure you draw the line to prevent abuse, harassment and venting of their anger on other people. Make clear, in no uncertain terms that behavior of this sort will not be tolerated and will be dealt with in the strictness terms.

G-Get people to focus on a higher calling. War and terrorism creates psychological damage on individual self worth. It violates them and attempts to rob them of control over their life. ManagementÂ’s role is to help give control back to people to focus, to motivate them toward a cause where they can make a difference. So therefore, encouraging employees to help with a charity, donate blood, sending gift boxes, or to focus on something to give them a feeling of control will motivate people to move on.

E-Expect and plan for the inevitable. It is everyone's hope this conflict ends soon with a minimum loss of life. Begin planning how your organization will respond to those employees and their family members who may lose their lives or become Prisoners of War while serving on active duty. Decide now about sending representatives to attend funerals, sending flowers, or other expressions of condolence. Keep your disaster plans and emergency notification rosters updated. Prepare yourself for what could be a long and emotional campaign.

Embracing these ten steps is not only the right thing to do; it is the smart thing to do from a business standpoint. Your employees will remember how you treated them and their family members during this highly emotional time. If you want your organization to be a place the best and the brightest will want to work in the future, you must be very careful what you do in the here and now.

Greg Smith is a nationally recognized speaker, author, and business performance consultant. He is a former military officer and served in the U. S. Army for twenty years. He has written numerous books including his latest, Here Today, Here Tomorrow: Transforming Your Workforce from High Turnover to High Retention. Greg has been featured on television programs such as Bloomberg News, PBS television, and in publications including Business Week, USA Today, Kiplinger's, President and CEO, and the Christian Science Monitor. He is the President and "Captain of the Ship" of a management-consulting firm, Chart Your Course International, located in Atlanta, Georgia. Phone him at 770-860-9464. More articles available: http://www. chartcourse. com (http://www. chartcourse. com)

Boston University Launches New Certificate Program in Book, Magazine Publishing; Publishing Veteran Named Program’s First Director

Boston University Launches New Certificate Program in Book, Magazine Publishing; Publishing Veteran Named Program’s First Director

Boston University’s Center for Professional Education (CPE) announces two new comprehensive professional development certificates in Book and Magazine Publishing. Each 7-course program has been designed to educate students on the best practices, latest trends, and new technologies in this rapidly evolving industry. Courses - led by seasoned professionals representing top publishing houses from across the country - cover key components of the publishing trade from concept to the seller’s stand, including hands-on instruction.

BOSTON (PRWEB) July 23, 2006

Boston University’s Metropolitan College today announced the launch of its Book and Magazine Publishing Certificate Program, offered by the University’s Center for Professional Education.

“Students in the new publishing program can select custom coursework in all related aspects of the publishing industry, including design and print production, custom publishing, new magazine creation, academic and textbook publishing, editing, and magazine and book marketing and promotion,” said Ruth Ann Murray, director of the Boston University Center for Professional Education. “All the while students receive hands-on instruction from seasoned professionals representing the top book and magazine publishing houses in the region.”

The explosive magazine and book publishing industries offer a wide range of job opportunities, Murray said. For example, Fred and Jan Yager pointed out in their book, Career Opportunities in the Publishing Industry, that in 2001 alone, some 17,694 magazines were published. In 2003, they note, book sales totaled $23.4 billion, a 4.6 percent increase over 2002. In 2003, approximately 70,000 publishers—from obscure, small houses to the conglomerates—produced 175,000 new books. Intensive evening courses and seminars for working professionals will help students keep abreast of the rapid changes in media and publishing, and bring experts from the book industry for rigorous programs to train and retrain those wishing to jump start their career development, or make a move to a whole new area of competency within their industry.

“For those wishing to switch careers and enter the industry, the course work provides a broad core of practical knowledge necessary for assuming a professional role in publishing,” said Richard L. Cravatts, Ph. D., director of the publishing programs. “For those already in entry-level positions in publishing, coursework can provide advanced training to facilitate broader professional responsibilities and re-training in new skills. And those who work for corporations, universities, hospitals, or museums that currently publish—or who anticipate publishing—magazines, books, or other intellectual property can gain professional competencies to help enhance branding efforts at their respective organizations.”

Students are also able to concentrate in either book or magazine publishing—and go on separate course tracks—once they have completed required core courses in design, editing, and the business aspects of the publishing industry. Students are required to complete seven courses, or a total of 147 hours of instruction. Guest lecturers, agents, publishers, authors, editors, and other publishing professionals will attend specific course segments and help enhance learning with a real-world perspective on contemporary practices.

“Our objective is to provide intensive courses, seminars, and workshops for working professionals,” said Cravatts. “We help students keep abreast of the rapid changes in media and publishing, and bring experts from the magazine and book industry as lecturers to create rigorous programs to train and retrain those wishing to jump start their career development, or make a move to a whole new area of competency within their industry.

“One innovative and exciting resource we’re making a centerpiece of the publishing programs is the Publishing Lab,” said Cravatts, “which will offer students unique, 'real world' exposure to publishing projects, and, at the same time, provide tangible, valuable benefits to regional nonprofits by assisting them in the important work of communicating their missions to their respective constituents.” Guided by teaching staff and magazine professionals, projects undertaken in the Lab on behalf of non-profit organizations offer students exposure to the editing, design, production, and marketing processes. As part of coursework in the Program, students will help in all aspects of either reworking an existing publication or creating and launching a new magazine for the participating nonprofit.

Mr. Cravatts, the Program’s director, has served for more than 25 years as publisher of the Boston Classical Network, a firm that creates custom publications to help market the region's major performing arts organizations. He was the founding editor of Wellesley Weston Magazine, associate publisher and editor in chief of Orlando's Best and the Greater Boston Restaurant & Wine Review, art director of Myopia Polo, art director and travel editor for Palm Beach Illustrated, and the Boston dining correspondent for East/West Network, Inc., publishers of in-flight magazines for the nation's leading airlines.

From 1976-78 Mr. Cravatts was the first director of publications at the Kennedy School of Government at Harvard University, and the founding editor of the School’s magazine; he later served as director of public relations at Harvard's School of Public Health. His feature stories, op-eds, book reviews, and articles have appeared in The New York Times, Wall Street Journal, Boston Globe, Christian Science Monitor, Sunday Times of Malta, Harvard Crimson, Palm Beach Post, Real Estate Finance Journal, Chicago Tribune, Jakarta Post, Boston Herald, Washington Examiner, and other newspapers and magazines around the world.

Mr. Cravatts has taught graduate and undergraduate-level courses in Magazine Publishing, Magazine Editing, Entrepreneurial Marketing, Public Relations, Advertising, e-Commerce Strategy & Web Design, Account Planning, Marketing, Integrated Marketing Communications, and Business and Expository Writing at Boston University, Tufts University, Simmons College, Suffolk University, Emerson College, Curry College, and Emmanuel College.

The noncredit tuition in either book or magazine publishing is $525 for each of the seven courses with a substantial discount offered for those who register for the entire certificate program all at once. The fee covers all lectures, workshops, skills development training, and most educational materials.

About the Boston University Center for Professional Education

The Center for Professional Education at Boston University provides the opportunity for professionals to adapt to the changes taking place in their industries by updating their knowledge, honing current skills, and acquiring new skills. Short, high-quality, non-credit programs are specifically designed to meet the continuing professional education and certificate needs of such industries as financial services, fundraising, private investigation, real estate, facilities management, and law. Through non-credit seminars short courses, and certificate programs, the Center for Professional Education provides students the opportunity to gain the needed education to empower them for today's economy. For more information on the Center for Professional Education visit http://www. bu. edu/professional/ (http://www. bu. edu/professional/).

As one of the 17 degree-granting bodies that comprise Boston University, Metropolitan College (MET) offers part-time, full-time, and international students a remarkable range of choices for study to enrich their lives and advance their careers. MET offers undergraduate and graduate degrees, diploma and certificate programs, and individual courses for the student who needs a more creative setting, whether that means part-time study, evening classes, or convenient locations. For more information on Metropolitan College visit http://www. bu. edu/met/about_boston_university_metropolitan_college/ (http://www. bu. edu/met/about_boston_university_metropolitan_college/).

For further information:

Certificate Programs in Book and Magazine Publishing

1010 Commonwealth Avenue

Boston, MA 02215

617 353-4497 Tel 

617 353-4494 Fax


TechTell™ Provides 24x7 Monitoring Services for Microsoft Exchange

TechTell™ Provides 24x7 Monitoring Services for Microsoft Exchange

Increase the value of your organizationÂ’s Microsoft Exchange investment and software management tools with performance and fault management monitoring.

Elma, WA (PRWEB) September 8, 2005

Microsoft Exchange is the leading communications and collaboration platform for todayÂ’s most critical business application; email. For enterprise and government organizations of all sizes and geographic locations, email functionality continues to be the single most valuable source of daily productivity; availability, reliability, and security are essential.

Enhanced features in Exchange Server 2003 in contrast to 2000 allow organizations to increase monitoring capabilities, but are still limited and nascent. The most notable monitoring solution is MicrosoftÂ’s Operations Manager (MOM), a software tool that monitors and identifies IT problems such as latency delivery problems and downtime with Exchange. The complexity organizations face with MOM, are two fold; it is an expensive initial investment ($75k+/-) that can be circumvented with an outsourced monitoring solution, and if utilized it is an additional layer that requires a dedicated staff to monitor. Organizations can circumvent the capital investment requirements with MOM software, or maximize their MOM investment by employing an outsourced monitoring service to maintain maximum uptime.

TechTell, an established and leading provider of outsourced best-of-quality element network monitoring solutions now provides 24x7 monitoring of Microsoft Exchange. This allows organizations a resolution to dedicated internal monitoring. Monthly service plans for Exchange monitoring start at just $49.99 in addition to a nominal set-up fee and a TechTell M2600 hardware appliance.

“Microsoft Exchange has come a long way with the ability to monitor itself, but as with most businesses, I need to know that when people outside our organization send us email we are going to get it! TechTell’s email monitoring service of our Exchange Servers makes that a reality.”

Grays Harbor Public Utility District (Aberdeen, WA)

TechTellÂ’s proprietary hardware, software and service solution is effective in monitoring 24x7 pre-determined event and performance thresholds that include the following Exchange components and services.

Services Monitored

• Mail Flow Verification

• Client Logon Verification

• Outlook Web Access Logon Verification

• Server Health Monitoring

• Mail Queue Length Monitoring

• Exchange-Specific Disk Capacity

• Services Monitoring

• Rapid Alerts to Problems

• Monitoring Exchange Clusters

Components Monitored

• Directory Service Access

• Information Store service

• Extensible Storage Engine Service

• Message transfer agent

• Exchange Clustering




TechTellÂ’s service is an ideal tool for organizations that are seeking an end-to-end comprehensive monitoring solution that is reliable, secure, and scalable.

About TechTell™

TechTell™, a Seattle region company in Elma Washington, is an established and leading provider of outsourced end-to-end element network monitoring solutions.

Founded in 2002, TechTellÂ’s mission is to provide network monitoring solutions for private and public organizations seeking to employ best-of-class quality outsourced network monitoring services. Our philosophy is to partner with our clients to help them achieve maximum value from their IT investments with a client tailored network monitoring solution.


Friday, October 22, 2010

New Office Gives Needed Space to Atlanta Based Company

New Office Gives Needed Space to Atlanta Based Company

MedNet America, Inc. expands Augusta, Ga. office to anticipate growth in anesthesia billing market.

Duluth, GA (PRWEB) September 24, 2010

“Getting elbow room” is how Board Chairman Scott Snead described the recent move to their new facility. Atlanta-based MedNet America, Inc. is expanding its presence in Augusta as seen in this latest move.

MedNet America is a medical billing company that is a specialist in anesthesia and pain management billing. Currently, the company is present in 8 states, mostly in the southeast. Anesthesia practices, hospital anesthesia departments and pain management clinics make up the current client list of the company.

The facility and the equipment used by the company in their new office are a showcase of cutting edge technology. From the state-of-the-art server room to the tiered security system, the latest in sophisticated equipment is in use. With upgraded real-time virus scanning and web content filtering as well as the redundant and duplicate real-time database storage, this office is a showplace for technical achievement.

On the fiber linked gigabit switches for the network backbone, an unprecedented volume of traffic allows for electronic monitoring and data protection. The new office has more upgrades and square footage as well as enhanced security.

MedNet America Inc. not only specializes in anesthesia billing and practice management but that’s all they do. At one time, they handled surgeons, radiologists, etc. but 5 years ago decided to stay with anesthesia alone.

The company serves many practices throughout the southeast and continues to grow. Two very important reasons for the company’s success are their dedicated and reliable staff that is committed to achieving the highest recapture rate possible and their advanced technology. They are a financially healthy company who believes that their strong suit is outperforming competitors.

This move has made a big difference in increasing the efficiency, security and comfort of the employees. “This new office has so much technology and provides such a wonderful work environment,” says Annette Green an 11-year MedNet employee. “I think that Augusta is great place for the medical industry and this facility is perfect to do the work for our clients” stated Teresa Broadwater a 10-year employee.

In addition, MedNet America took the special pains to recycle as much of their old equipment as possible and bought new “green” energy efficient replacements.

So, if you have surgery anywhere in the southeast, there is a good chance that your insurance claim will be handled by MedNet America.


Sarasota Ad Agency Moves to Trendy Rosemary District

Sarasota Ad Agency Moves to Trendy Rosemary District

Award-winning CAP Creative, a Sarasota Advertising, Branding and Public Relations firm, relocates offices to the Gulf Coast's chic new place to be---Sarasota's eclectic Rosemary District.

Sarasota, FL (PRWEB) July 16, 2005

SarasotaÂ’s trendy Rosemary District has captured the imagination of yet another company. Roxanne Joffe, president, and Sam Stern, CEO, of CAP Creative, an Advertising and Public Relations firm specializing in Brand Development and Management, have announced a move to the rediscovered, reenergized Rosemary District of Sarasota.

“We needed more space,” said Joffe, “and began searching about six months ago.” Joffe said she and Stern looked at about a dozen different locations before noticing an ad for space available in the Rosemary District. “As soon as I saw it, I was sold. The neighborhood reminds me of SoHo---the way it was before total gentrification took hold,” she said.

“Me, too,” said Stern. “The energy level and community spirit here are remarkable,” he said. “There’s a certain creative edginess I find most attractive. I predict this area is definitely going to be the chic place to be,” added Stern emphatically.

The firm’s Creative Director, Jason Walker, agrees. “The location just feels right; Old World style meets Gen X art community vogue. Every morning is an inspiration. It’s like hopping onto the creative fast lane, the juices really flow,” said Walker.

CAP CreativeÂ’s new address is 741 B Central Avenue.

About CAP Creative

CAP Creative is a part of Acrobatix Worldwide---a company born in 1998 when owner and president, Roxanne Joffe, realized the need for a full service Advertising and Public Relations firm in Manchester, VT. Notable clients include the State of Vermont, Travel & Tourist industry clients, Sarasota-Manatee Originals, Economic Development Corporation of Sarasota, HealthTrust LLC, Carlson Studio Architecture, mail order company Vermont Country Store, Sarasota Museum of Art and other business & professional services clients.

The agency has picked up numerous advertising industry awards for excellence, including 16 ADDY Awards and two Best of Shows in 2005.

Acrobatix Worldwide and CAP Creative are positive and proactive members of the local, regional and state community and contribute to the promotional and educational efforts of Casting for Recovery, a national non-profit support program for women who have or have had breast cancer. Visit www. capcreative. com for a virtual tour.


Thursday, October 21, 2010

Bella Public Relations, Inc. and Canopy Brand Group, LLC

Bella Public Relations, Inc. and Canopy Brand Group, LLC.

NYC Public Relations Firm and Brand Design Agency are proud to announce their partnership

New York, NY (PRWEB) March 23, 2010

Bella Public Relations, Inc. www. bellapr. com a Manhattan based public relations firm that specializes in beauty and fashion is proud to announce their partnership with Canopy Brand Group, LLC. www. canopybrandgroup. com – a cutting edge brand identity and design agency.

Bella Public Relations and Canopy Brand Group have recently announced a joint venture by offering a one-stop approach for brands looking to execute an impactful pr, marketing and design program. Their collective experience in launching and building consumer brands, both small and large, make this an exciting new proposition for the industry.

For the past eight years, Bella PR has been serving small boutique companies with a hip and stylish approach to creating unique PR campaigns. The Canopy Brand Group partnership will offer a new creative outlet for Bella’s clienteles, many of which are looking to expand their brand identity through design. “At Bella, we represent beauty, fashion, health/lifestyle and entertainment brands with a determined goal: to provide clients with creative solutions that resonate with the media and consumers alike,” says Marla Russo, Founder and President of Bella Public Relations, Inc. “With our partnership with Canopy, I feel both companies will help make the connections that deliver results.”

Also based in New York City, Canopy Brand Group provides brand strategy, advertising, packaging and web design for start-up to Fortune 500 consumer brands. “Canopy’s approach is to bring energy, fun and creativity to consumer brands in the most efficient way possible,” says Canopy Brand Group, Founder and Managing Director Marc Sampogna. “We pride ourselves in being collaborative and transparent with everyone we work with -- this sets the stage for successful and impactful brand campaigns. Working with Bella PR expands Canopy’s capabilities, and creates a unique angle that we feel will contribute to our growth and presence as a major player in the industry.”


Explore and Experience the Mysteries of Traditional and Alternative Medicine and Spirituality

Explore and Experience the Mysteries of Traditional and Alternative Medicine and Spirituality

(PRWEB) December 30, 2000

From: Susan Q Wood - Publishing Editor Natural Awakenings - The Resource Magazine for Personal andPlanetary HealthFOR IMMEDIATE RELEASEContact:  Natural Awakenings Susan Q Wood Dr. Sylvia Gonzales 954-630-1610 (phone) 954-630-1670 (fax)DECEMBER 20, 2000, FORT LAUDERDALE, FL. Natural Awakenings, Hippocrates Health Institute, New Times, 106.7 Romance FM, and Lite 101.5 FM will be presenting the Body, Mind & Spirit Expo 2001 to be held for one day only on Saturday, January 6, 2001 at the Greater Fort Lauderdale's Broward County Convention Center from 10 am to 7 pm (registration begins at 9:30 am).The purpose of this event is to build awareness of the ever expanding natural health community within the tri-county area of Miami-Dade, Broward and Palm Beach Counties, Florida. Momentum is building for this first major event of the year, which will feature about 100 exhibitors from Miami-Dade, Broward, and Palm Beach Counties. The Expo, an educational event designed to focus on health and wellness, has as its theme, "Building the Bridge Between Traditional and Alternative Medicine and Spirituality."Sponsorsof the Expo includes Dr. Bernard Burton, Chiropractor; Po Seng Tong, Miami-Dade's largest herb store; NOVA Southeastern University's College of Osteopathic Medicine, a major center of research on spirituality and healing; South Florida HypnoBirthing Practitioners, Center for the Healing Arts of the Imperial Point Medical Center, LifeScan; and Religious Science, Ft. Lauderdale and Bethesda Center for Health and Healing. Among the exhibitors are Florida Atlantic University's Seeds and Bridges Holistic Nurses Program; Unity of Hollywood with a large, circular meditation labyrinth, and John. W. Henry Center for Integrative Medicine, plus many more. In keeping with the theme, seminars and workshops will be held throughout the day from representatives of the allopathic modalities and the alternative modalities of wellness. Brian Clement of Hippocrates is the featured speaker. Royal India Restaurant and Kwafamani's Raw & Living Foods will provide healthy food choices while Jennifer's Natural Foods will serve up

Smoothies and fresh fruit cups throughout the day. The event will be informative and celebratory at the same time. The Expo will focus on the local health community and practitioners. It will be a place to discover the scope of this community, buy interesting products, meet with professional practitioners and service vendors, enjoy a delightful and healthy variety of food choices, listen to music and watch demonstrations throughout the day. Participants will hear motivational speakers, talk to the experts, and come away with information that can literally change their lives. GREAT Door Prizes include heart scans, readings, massage, and additional values and services valued up to $300.00. Registration for the Expo is $5 and $20, which includes all of the lectures and workshops. For further information call Natural Awakenings at (954) 630-1610.--Attend the Big Event....Presented by Hippocrates Health Institute and Natural AwakeningsBody, Mind & Spirit Expo 2001"Building the Bridge between the Traditionaland

Alternative Medicines and Spirituality"January 6, 2001Broward County Convention Center10am to 7pmMusic, Healthy Food (and tables with tablecloths), Educational seminars/workshops, demonstrations, meditation labyrinth, exhibitors: health care professionals, service providers, psychics, retailers, and much more. Come discoverthe scope of this growing field of health and wellness. Booth and volunteer opportunities still available. Call 954-630-1610.Susan Q WoodPublishing EditorNatural AwakeningsBroward County Edition

Advanced Systems Group Boosts Colorado Sales Team

Advanced Systems Group Boosts Colorado Sales Team

Advanced Systems Group has hired Jeremy Garcia and Sarah Colley as new account executives to fill out the sales team at ASG headquarters and support the company's continued steady growth.

Denver, Colorado (PRWEB) July 7, 2009 -

Advanced Systems Group (http://www. virtual. com) (ASG), the Denver-based IT consulting, integration, and project management firm, today announces it has hired Jeremy Garcia and Sarah Colley as new account executives to fill out the sales team at ASG headquarters and support the company's continued steady growth.

Patrick Smith, Vice President of Sales, explains, "Customers often need more than a single answer to an IT challenge. They need someone who can understand their situation from a panoramic view and can then offer a solution that will balance their IT needs with their overall budgetary goals."

"That includes offering objective advice and guidance and smoothing obstacles when issues arise," says Smith. "Those are particular strengths of ASG. That's attractive to customers and it has contributed to our growth and success."

Jeremy Garcia has established himself as an authority on federal, state and local government, higher education, non-profits, and commercial accounts. He has accumulated over eight years of experience in business development and IT sales in the region, since graduating from the University of Colorado at Boulder.

Throughout her distinguished career, Sarah Colley has been dedicated to cultivating deep community ties and establishing steadfast relationships with clients and leading industry vendors. Colley, a graduate of the University of Denver, brings several years of experience managing client accounts and developing new business, with an especial focus on the corporate, hospital, and healthcare markets.

"As younger account executives," says Smith, "Garcia and Colley have easily adapted to the changing market conditions and the 'doing more with less' mindset. They have both demonstrated their tenacity for developing new business and their ability to work within IT budgets, developing solutions that compliment customers' existing environments."

Garcia and Colley are two of several new account executives and systems consultants ASG hired recently to support a 32 percent increase in its customer base this fiscal year. Other new account executives and systems consultants join ASG offices in Houston, Los Angeles, Oklahoma City, and Portland.

ASG is a leading provider of enterprise IT consulting, architecture services and complete IT infrastructure solutions. As a consistent member of the VAR Business Top 500, ASG pursues active involvement in the industry, maintaining the highest level of engineering certifications with partners and the vendor community.

About Advanced Systems Group (ASG)
Since 1981, Advanced Systems Group (ASG) has provided complete Information Technology (IT) solutions including comprehensive consulting services, successful storage and data management solutions, assessments and implementation services. In particular, ASG focuses on customer needs, customizing unique solutions for companies and successfully addressing their particular IT challenges. Headquartered in Denver, Colorado, Advanced Systems Group (ASG) also has offices throughout the western and southern United States including Baton Rouge, Boise, Colorado Springs, Houston, Los Angeles, New Orleans, Oklahoma City, Orange County, Phoenix, Portland, Seattle, Salt Lake City, and San Diego. To learn more, visit http://www. virtual. com (http://www. virtual. com).


ColorSafe IV Lines™ colored IV Infusion Lines Combat Medication Errors in Hospitals & Healthcare Facilities-- ColorSafe IV Lines™ Improve Patient Safety During IV Therapy

ColorSafe IV Lines™ colored IV Infusion Lines Combat Medication Errors in Hospitals & Healthcare Facilities-- ColorSafe IV Lines™ Improve Patient Safety During IV Therapy

ColorSafe IV Lines infusion sets will feature color-coded tubing / color-coded labeling for easy identification and verification by healthcare professionals of various intravenous medications with the goal of minimizing the risk of accidental drug administration errors. ColorSafe IV Lines™ help hospitals to improve safety in intravenous medication administration. In the United States Medication administration errors have been shown to be frequent and serious. ColorSafe IV Lines™ will decrease the growing number of tragic, yet avoidable medication mistakes.

Guerneville, CA (PRWEB) October 5, 2009

ColorSafe IV Lines™ And CODAN US Corporation has entered into a business partnership to manufacture color-coded IV infusion lines and offer them to healthcare facilities nationwide. ColorSafe IV Lines™ special IV infusion sets will feature color-coded tubing and labeling for easy identification and verification by healthcare professionals of various intravenous medications with the goal of minimizing the risk of accidental drug administration errors.

ColorSafe IV Lines™ is proud to be working with Codan-US. ColorSafe IV Lines will help to improve patient safety and reduce the number of tragic medical errors made through the intravenous route.

Across the USA all IV lines used in hospitals are clear and indistinguishable from each other. This makes it difficult to differentiate each line from the next, too often causing precious moments to be lost and mistakes to be made. Our patented product, intravenous safety line system Pat. No. US 651.456 will provide the solution to this problem. ColorSafe IV Lines™ provide a means to better organize medication administration, facilitate patient care, and most importantly decrease medication errors. Every facility that administers intravenous medications should utilize ColorSafe IV Lines™ since no one can have too many safety devices that help avert tragic yet avoidable medical tragedies.

ColorSafe IV Lines™ reduces hospital's risk and liability exposure to tragic, yet avoidable medical mistakes. Statistics show that over 1.5 million patients are injured every year because of medication errors. Over 50% of medication errors are made via the intravenous route. Utilizing our patented color tinted IV lines will make it easier for the nursing team to safely identify and administer multiple medications, reducing costly medical errors.


"The use of color-coded IV infusion lines for secondary medication just makes good sense and can significantly enhance patient safety in critical care units everywhere. We strongly believe in the ColorSafe concept and are proud to be the first medical device manufacturer to offer these important products." Bernd Larsen, president of CODAN US Corporation.

"As a nurse of 20 years, I know the challenge of keeping multiple, clear IV lines apart during infusion." Gail Barton-Hay, Vice President and co-inventor of ColorSafe IV Lines.

"In combination with matching colored labels, the color-coded tubing will make it faster and easier for healthcare professionals to ensure that patients receive the correct type and dose of medication", Terri Barton Salinas, President and co-founder of ColorSafe IV Lines™.

By adding color tinted IV lines for the second, third or more IV lines, the task of distinguishing lines becomes simple, and expedites the procedure. The health care professional can easily trace the line from the patient to the IV bag with the use of a color tinted IV line. ColorSafe IV Lines™ standardizes the process of administering IV medications. By using ColorSafe IV Lines™, the potential for injecting medication into the wrong line, or hanging a bag onto the wrong line, is eliminated.

IV errors can often be fatal because, there are numerous IV drugs that are very high-risk drugs with deadly side effects if given inappropriately or in incorrect dosage. In addition speed is an issue, the medication goes directly into the bloodstream and is thus available for rapid effect on the body. This means there is a little margin for a mistake before a tragic adverse drug event occurs to the patient.

The ColorSafe IV infusion product line will initially feature color-coded tubing in five (5) standard colors - red, green, orange, blue and purple. The product line is scheduled to be available in the United States during the first quarter of 2010.

Evan Lipstein
888-207-9404 or

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Wednesday, October 13, 2010

Preventing an E-9/11 - Expert on Preventing Cyber Attacks Against America’s Infrastructure Offers Ten Principles of Cyber Security

Preventing an E-9/11 - Expert on Preventing Cyber Attacks Against America’s Infrastructure Offers Ten Principles of Cyber Security

In his new book, Cyber Attacks: Protecting National Infrastructure, Edward G. Amoroso, security expert and Chief Security Officer for AT&T, initiates a comprehensive dialogue around proper methods for reducing national risk.

Burlington, MA (Vocus) December 1, 2010

In late 2009, acknowledging the growing threat of cyber attacks, the White House appointed a new Cybersecurity Coordinator to orchestrate cybersecurity activities across government. Despite this high-level appointment and the rising threat, no nation–especially the United States–has a coherent technical and architectural strategy for preventing cyber attack – an e-9/11 – from crippling essential critical infrastructure services.
In his new book, Cyber Attacks: Protecting National Infrastructure, Edward G. Amoroso, security expert and Chief Security Officer for AT&T, initiates a comprehensive dialogue around proper methods for reducing national risk. Following on the heels of Richard Clarke’s bestselling Cyber War, Amoroso offers a high-level set of solutions rather than a detail of the threat. Cyber Attacks is a starting point for debate (among policy-makers, business leaders, and security specialists) with a set of provocative proposals that go against the conventional wisdom on cyber security and will be sure to spark intense debate.

Using language and examples that non-specialists can easily understand, Amoroso proposes controversial methods such as the deliberate use of deception (or “honeypots”) to trap intruders. Cyber Attacks serves as a framework for a new national strategy for cyber security, something that several Presidential administrations have failed to create.

Cyber Attacks contains technical, architectural, and management solutions to the problem of protecting national infrastructure. This includes practical and empirically-based guidance for security engineers, network operators, software designers, technology managers, application developers, and even those who simply use computing technology in their work or home. Amoroso’s ten principles provide a comprehensive approach to cyber security:
 Deception: Law enforcement agencies have been using deception effectively for many years, often catching cyber stalkers and criminals by spoofing the reported identity of an end point. Even in the presence of such obvious success, however, the cyber security community has yet to embrace deception as a mainstream protection measures  Separation: The current state of the practice in infrastructure protection rarely includes a disciplined approach to separating internal assets. This is unfortunate, because it allows an intruder in one domain to have access to a more expansive view of the organizational infrastructure.  Diversity: This defense involves deliberately creating a measure of non-interoperability so that an attack cannot easily cascade from one component to another through exploitation of some common vulnerability. The concept is somewhat controversial because so much of computer science theory and information technology practices in the past couple of decades focused on maximizing interoperability of technologies.  Consistency: Today, organizations charged with protecting national infrastructure are subjected to several types of security audits. Streamlining these standards would certainly be a good idea, but some additional items for consideration include improving the types of common training provided to security administrators, as well as including past practice in infrastructure protection in common audit standards.  Depth: The principle of depth involves the use of multiple security layers of protection for national infrastructure assets. These layers protect assets from both internal and external attacks via the familiar “defense in depth” approach; that is, multiple layers reduce the risk of an attack by increasing the chances that at least one layer will be effective.  Discretion: Obscuring details around technology used, software deployed, systems purchased, and configurations managed will help to avoid or at least slow down certain types of attacks.  Collection: Because national infrastructure is so complex, determining what information should be collected turns out to be a difficult exercise. In particular, the potential arises with large-scale collection to intrude on privacy of individuals and groups within a nation. As such, any initiative must include at least some measure of privacy policy determination.  Correlation: If some national computing asset begins operating in a sluggish manner, then other factors would be examined for a possible correlative relationship. One could imagine the local and wide area networks being analyzed for traffic that might be of an attack nature.  Awareness: The principle of awareness involves an organization understanding the differences, in real time and at all times, between observed and normal status in national infrastructure.  Response: Relevant indicators often arise long before any harmful effects are seen. This suggests that infrastructure protecting must have accurate situational awareness that considers much more than just visible impacts such as users having trouble, networks being down, or services being unavailable.

Each principle is presented as a separate security strategy, along with pages of compelling examples that demonstrate use of the principle. A specific set of criteria requirements allows any organization, such as a government agency, to integrate the principles into their local environment.

Edward Amoroso is currently Senior Vice President and Chief Security Officer of AT&T, where he has worked in cyber security for the past twenty-five years. He has also held the adjunct professor position in the computer science department at the Stevens Institute of Technology for the past twenty years. Edward has written four previous books on computer security, and his writings and commentary have appeared in major national newspapers, television shows, and books. He is a popular commentator on cyber security. He holds a BS degree in physics from Dickinson College, and the MS/PhD degrees in computer science from Stevens Institute of Technology. He is also a graduate of the Columbia Business School.

Cyber Attacks: Protecting National Infrastructure by Edward G. Amoroso
Publication Date: December 1st, 2010 • Hardcover •233 pages
Print ISBN: 9780123849175 • Print list price: $59.95/€42.95/£.36.99
E-ISBN: 9780123849182
Additional information, including sample content: http://www. elsevierdirect. com/cyberattacks

About Butterworth-Heinemann
Butterworth-Heinemann is a leading international publisher of books and ebooks for science, technology, business, medical and health professions. As an imprint of Elsevier, Butterworth-Heinemann also provides software and visual aids to information professionals worldwide.
As an imprint of Elsevier S&T Books Butterworth-Heinemann provides its superior content through its books and online resources such as SciVerse ScienceDirect books. The S&T Books’ family of imprints includes leaders in the media technology market with Focal Press and computing market with Morgan Kaufmann. Other imprints include CIM, Newnes, Syngress, William Andrew, CIMA, Pergamon, Estates Gazette Books, ASHRAE, Academic Press, Academic Cell, Anderson Press, Architectural Press, and Gulf Publishing (http://www. ElsevierDirect. com/). For students and instructors, we offer high-quality textbooks. Browse our offerings at textbooks. elsevier. com.

About Elsevier
Elsevier is a world-leading publisher of scientific, technical and medical information products and services. The company works in partnership with the global science and health communities to publish more than 2,000 journals, including The Lancet and Cell, and close to 20,000 book titles, including major reference works from Mosby and Saunders. Elsevier’s online solutions include ScienceDirect, Scopus, Reaxys, MD Consult and Nursing Consult, which enhance the productivity of science and health professionals, and the SciVal suite and MEDai’s Pinpoint Review, which help research and health care institutions deliver better outcomes more cost-effectively.

A global business headquartered in Amsterdam, Elsevier employs 7,000 people worldwide. The company is part of Reed Elsevier Group PLC, a world-leading publisher and information provider, which is jointly owned by Reed Elsevier PLC and Reed Elsevier NV.

Contact: Dan O’Connell, Elsevier S&T Books Publicity Manager
Phone: 781-313-4726
Cell: 978-944-2879
D. oconnell(at)elsevier(dot)com

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Tuesday, October 12, 2010

NACDD Urges Congressional Leaders to Include Prevention, Wellness Funding in Economic Stimulus Legislation

NACDD Urges Congressional Leaders to Include Prevention, Wellness Funding in Economic Stimulus Legislation

Chronic Disease Directors Join More than 160 Organizations in Submitting Letter of Support

Atlanta, GA (PRWEB) February 10, 2009

The National Association of Chronic Disease Directors (NACDD) joins more than 160 national organizations in urging House and Senate leaders to include funding for public health, prevention and wellness within the economic stimulus legislation.

The joint letter commended the House for passing its version of the American Recovery and Reinvestment Act of 2009, which includes $3 billion for prevention and wellness. At the same time, the organizations expressed their disappointment at the Senate's decision to strip $5.8 billion originally intended for prevention and wellness from its version of the bill.

"By including funding for public health, prevention and wellness initiatives, the House version of the economic stimulus bill restores lost jobs in state and local health departments while investing in areas that will improve health," said John Robitscher, Executive Director of the National Association of Chronic Disease Directors. "By removing this funding from its version, the Senate has lost an incredible opportunity to create needed jobs while improving the health of our workforce."

The letter notes that the state and local health departments lost over 11,000 jobs last year, and that the Prevention and Wellness Fund included in the House bill would help to prevent a projected additional 10,000 job vacancies from occurring next year in health departments.

"In an economic downturn, state and local health departments act as a safety net for individuals and families who have lost their health coverage and are searching for access to basic health services," said Robitscher. "Funding for prevention and wellness within the economic stimulus legislation would strengthen our public health infrastructure and our workforce while building stronger, healthier communities." 

About the National Association of Chronic Disease Directors (NACDD):
The National Association of Chronic Disease Directors (NACDD) is a national public health association for chronic disease program directors of each state and U. S. territory. The NACDD works to reduce the impact of chronic diseases on the American population by advocating for preventive policies and programs, encouraging sharing of knowledge and developing partnerships for health promotion. (www. chronicdisease. org).


Sunday, October 10, 2010

MyBlackBook. Org's Member Base Continues To Grow, As Over 2000 People Keep Track Of Their Sexual Health

MyBlackBook. Org's Member Base Continues To Grow, As Over 2000 People Keep Track Of Their Sexual Health

MyBlackBook, the Internet's first secure and confidential on-line sexual history tracker, now has over 2000 members that keep track of whom they've slept with, and continues to make people more aware of their sexual lifestyle by privately keeping track of their sexual history without fear of prying eyes.

New York, NY (PRWEB) July 2, 2007

MyBlackBook (http://www. myblackbook. org (http://www. myblackbook. org)), the Internet's first secure and confidential on-line sexual history tracker continues to peak people's interest and curiosity by allowing them to manage their intimate relations online.

Seen as a "must have" tool to be used in conjunction with the online dating scene, more and more people are signing up for the free service, which now has over 2000 active members, to manage their intimate relations and lead a safe, healthy and disease-free sex life through education and assessment.

MyBlackBook enjoys a member base that extends from the college student to the professional entrepreneur, all with varying preferences and spanning an age range from 18 to 65. MyBlackBook is confidential and discreet, protecting the privacy and information of its users with advanced encryption standards such as AES, and all transmissions through MyBlackBook are aided by a 128-Bit SSL Secure Server, to protect privacy and the information passed from the user to the server.

The mission of MyBlackBook is to provide its members with a place to store their sexual history, partners, and experiences in a safe, secure and confidential place. MyBlackBook allows members to manage, update and lookup (http://www. myblackbook. org/entryLookup. aspx) their entries in an easy way - giving them the opportunity and ability to assess their sexual behavior and activity and, if desired, to make changes in their life.

One of the features that MyBlackBook offers to its members is the novel VDNote (http://www. myblackbook. org/VDNote. aspx) which has the ability to calculate the probability of obtaining several sexually-transmitted diseases, based on the prior sexual history of the user. The patent pending technology helps simplify the task of modifying sexual habits by actually computing the risks involved with having unprotected intercourse and other related attributes.

MyBlackBook also offers its members the ability to view statistics of their personal history in the form of real-time activity graphs, intimate partner reports and more. All of the features offered to its members are currently free to use and enable members to put all of their "black book" contents into perspective, giving them an at-a-glance view of whom they've slept with.

MyBlackBook, a free service offered by Resorb Networks, Inc (http://www. resorb. net (http://www. resorb. net)) debuted April 15, 2005, and has changed the way people view online dating, intimate relationships and sexuality by giving them the ability to make any necessary changes to stay healthy and disease free.

To learn more about (http://www. myblackbook. org/about. aspx) MyBlackBook, visit the Frequently Asked Questions (http://www. myblackbook. org/FAQ. aspx) or read about what this service's mission is - as well as contact information for MyBlackBook.

Resorb Networks, Inc. is a privately funded start-up located in New York that creates radical and never-before-seen applications for the web. Resorb Networks, Inc. designs and develops applications that enhance a web user's internet experience, pushing the boundaries of conventional web applications and services, taking the feedback and ideas received from customers and creating real solutions.

Contact Information:
Robert John Ianuale
President & CEO
Resorb Networks, Inc.
Http://www. resorb. net (http://www. resorb. net)


Friday, October 8, 2010

Hair Stylist Career Guide Launches on Spa Beauty Education

Hair Stylist Career Guide Launches on Spa Beauty Education

Spa Beauty Education provides students with an in-depth hair stylist career resource center to help prospective cosmetology students learn more about hair design opportunities and the versatility of the beauty industry.

Seattle, WA (PRWEB) January 28, 2010 –

Spa Beauty Education, the Internet’s premier resource for spa, massage and beauty careers and degrees, now offers in-depth hair design career information. The Hair Stylist Schools and Career Guide (http://www. spabeautyed. com/career-center/hair-stylist/) provides prospective beauty school students insight into careers in the hair arts and the many opportunities in thegrowing spa and beauty industry.

The hair arts are a huge industry. Thousands of American households tune in to popular shows like Look-A-Like and Shear Genius; trendy fashions—from the runway to the red carpet—are splashed in Vogue and other high-fashion magazines; and blogs and entire fashion websites are devoted to hairstyle and the ever-changing beauty industry. Since the hair arts are so “cutting-edge,” it’s important for prospective hair design artists to do their research and discover the best education and hair styling career options to find their niche in this competitive industry.

The Hair Stylist Schools and Career Guide offers an excellent hair design career (http://www. spabeautyed. com/career-center/hair-stylist/) and school resource. The resource center includes a hair design career overview with salary and education information, explanations of the various hair styling careers (http://www. spabeautyed. com/career-center/hair-styling/)—from beauty and salon hair styling to photo shoot and film hair styling—in this versatile field, and insight into the everyday tasks and skills needed to be successful in hair design jobs (http://www. spabeautyed. com/career-center/hair-design/). Students can also get the Top 10 Tips for Choosing a Beauty School (http://www. spabeautyed. com/career-center/beauty-school/), learn about the hair arts of today, and discover why The Hair Design School (http://www. spabeautyed. com/career-center/hair-design-schools/), part of Empire Education Group, represents excellence in beauty school education.

“Hair design careers offer a world of opportunity, fashion intrigue and artistic expression,” says Dana Larsen, career researcher for Spa & Beauty Education. “But they’re also highly competitive and can be exhausting if you don’t find your perfect fit. It’s really important to get expert beauty school training in the specialty that interests you, and Spa Beauty Education’s Hair Stylist School and Resource Guide provides students with the information they need to get a successful start.”

About Spa & Beauty Education
Spa & Beauty Education is a comprehensive online publisher of spa, massage and beauty school programs and career resources. This massage and beauty education site offers an aesthetic and user-friendly experience, and has been helping match millions of highly qualified prospective students with the schools that best meet their educational needs since it's unveiling in 2007. Spa & Beauty Education strives to be the finest resource available to prospective students and massage and beauty professionals, and is one of several unique Web sites owned by All Star Directories, Inc.

About All Star Directories
All Star Directories, Inc. is one of the Internet's fastest growing publishers of online and career school directories, matching millions of highly qualified prospective students with the schools that best meet their education needs. Recently, Inc. Magazine ranked All Star among the fastest growing companies in the country, and the Puget Sound Business Journal has recognized the company as one of Washington State's fastest growing companies for five consecutive years. From leading research institutions to fast-growing online and for-profit schools, nearly 6,000 featured schools trust All Star Directories as the authority in online student recruitment. The All Star network of sites focuses on a wide range of fields, including All Allied Health Schools, All Art Schools, All Business Schools, All Education Schools, All Psychology Schools, All Criminal Justice Schools, All Computer Schools and All Nursing Schools. Please visit www. AllStarDirectories. com or call 1-888-404-8043 for more information.

Press Contact
Dana Pake
Corporate Communications Manager
(888) 404-8043 x7509


Infection Control and Prevention Training Institute Announced

Infection Control and Prevention Training Institute Announced

The Linders Health Institute™, the first program of its kind in the nation dedicated to providing certified training on ICRA or how to combat the spread of infectious diseases during construction in healthcare environments has opened in Heathrow, Florida, a high-tech corridor north of Orlando, Florida.

Heathrow, FL (Vocus) September 30, 2010

The Linders Health Institute™, the first program of its kind in the nation dedicated to providing certified training on how to combat the spread of infectious diseases during construction in healthcare environments has opened in Heathrow, Florida, a high-tech corridor north of Orlando, Florida.

The announcement of the unique program was made by the Health Institute’s Executive Director, Marlene Linders, whose parent company, Philders Group International Inc (www. phildersgroup. net), provides consulting in the areas of infectious, air and water borne diseases, a rapidly growing, global and public health challenge.

“The Linders Health Institute’s course study is unique and important because it’s the first program that we are aware of that will receive accreditation from a national certifying Body. The program teaches due diligence for managing risk and lowering liability during construction for workers, patients and hospitals.” Linders said.

Linders, a registered nurse and architect, said that even before the official announcement, she had received “tremendous response” to the program from her potential student body which included healthcare-related engineers, investigators, architects, maintenance and facilities managers, restoration contractors, first responders and others involved in potentially dangerous environments created by the construction, renovation and destruction of hospitals and other structures which could spread infectious diseases.

“We expect that our student body will come from all over the globe,” Linders explained. “This is a worldwide concern the scopes of which even professionals are still trying to comprehend.”

“Our goal is to provide students with state-of-the-art products and management tools that will be used in healthcare settings to sample, clean, disinfect patient rooms, operating theaters, ICUs and many other susceptible areas of the facility”.

Linders said the Institute will be developing both on site and on-line accredited course study programs.

The Linders Health Institute™ already has attracted a number of national sponsors including EMSL Analytical, TSI, Abatement Technologies, Degmor Inc., Test America Laboratories, CSM Group all specializing in Best Practices for the prevention of infectious organisms.

For More Information:
Barbra Jeffries
(407) 562-1625 #3
Email: bjeffries(at)thelindershealthinstitute(dot)com


Thursday, October 7, 2010

Swine Flu Prevention: Information & Products from Allegro Medical

Swine Flu Prevention: Information & Products from Allegro Medical

The flu is normally transmitted through the respiratory tract and spread when people come in contact with droplets of infected body fluids

Mesa, AZ (PRWEB) April 29, 2009

When it comes to the recent swine flu outbreak, The World Health Organization in Geneva and the U. S. Centers for Disease control and Prevention (CDC) in Atlanta, agree that the first order of business is PREVENTION.

Swine flu studies are ongoing as to how this particular A (H1N1) swine influenza is transmitted, but so far neither contact with pigs nor eating pork has been linked to the spread of the flu. The flu is normally transmitted through the respiratory tract and spread when people come in contact with droplets of infected body fluids.

According to a swine flu report this morning on Bloomberg. com, "N95 respirator masks (http://www. allegromedical. com/swine-flu-c7240/n95-particulate-respirator-mask-p559652.html), when properly used, filter germs from the breath and hamper the spread of flu." You can find all types of respirator masks (http://www. allegromedical. com/swine-flu-c7240/n95-particulate-respirator-mask-p559652.html) at AllegroMedical. com (http://www. allegromedical. com/index. html), along with medical gloves, antibacterial sanitizers (http://www. allegromedical. com/swine-flu-c7240/hand-sanitizers-c7242.html? searchPhrase=swine+flu&sortOrder=4) and high level disinfectants (http://www. allegromedical. com/personal-care-c532/disinfectants-c3706.html? sortOrder=4) in the company's Swine Flu Products Category. (http://www. allegromedical. com/swine-flu-c7240.html)

Swine Flu Prevention: What can you do to avoid Swine Flu?
Cover your nose and mouth with a tissue when you cough or sneeze. Dispose of the tissue in the trash. For extra precaution wear an N95 Particulate Respirator Mask. These are being used worldwide to help contain the spread of the flu. Wash your hands often with soap and water, especially after you cough or sneeze. The CDC also recommends the use of Alcohol-based hand sanitizers.

If you are in contact with others, avoid touching your eyes, nose or mouth. That's how germs are spread. Again, keep your hands sanitized.
Avoid close contact with sick people, if you can help it. The flu is spread mainly through people sneezing and coughing around each other. The CDC recommends that if you get sick, stay home from work or school to prevent the spread of infection. Practice good health habits. Get plenty of sleep, be active, manage your stress, drink lots of fluids and eat nutritious food.

According to an interview with Dr. Nancy Snyderman on NBC's Today Show, the human body has no natural immunity to the swine flu and the incubation period is about 48 hours.

Swine Flu Symptoms include:
High fever of 102+ Cough Chills Headache Aches and Pains Some reports include nausea and diarrhea Dr. Synderman says "You KNOW you're sick. Don't worry that you have the swine flu if you're experiencing cold symptoms or spring allergies. We don't want to overwhelm the system with everyone rushing to the doctors for every sniffle".

If you start to experience flu-like symptoms, stay home, have your kids stay home and call the doctor. If you happen to have the flu, check out Allegro Medical's Cold and Flu Products to make you feel better.

Read "Understanding Swine Flu Outbreak: Questions and Answers" for more information.

About the Author: Valerie Paxton (http://www. allegromedical. com/blog/?author=3)

Valerie Paxton is a co-owner of AllegroMedical. com and lives in Phoenix, AZ. After helping to grow publicly traded Insight Enterprises to more than $1 billion in sales as VP of Marketing and Corporate Communications, she set out with her business partner, Craig Hood to form Allegro Medical, a company dedicated to helping people lead more independent lives.


Tuesday, October 5, 2010

New Weight, New Body, New Swimsuit for the New Year

New Weight, New Body, New Swimsuit for the New Year

Reward yourself for making and keeping that New Year's weight loss resolution with a flattering new swimsuit from Canyon Beachwear

Malibu, Calif. (PRWEB) January 16, 2008

Year after year, losing weight is the #1 New Year's resolution that people make. If you are among those who have embarked on a new diet in 2008, congratulations. When you take better care of yourself by eating right and exercising regularly, you feel great, regardless of how fast the weight comes off. And when you finally reach the ideal weight you have been holding as your goal, you will look terrific.

Many dieters motivate themselves to stick to their resolution by covering their refrigerators with photos of their favorite celebrities showing off their bodies in a sexy swimsuit. If you're looking for inspiration, already this year young celebs including Jessica Alba, Sarah Michelle Gellar, Fergie, Jessica Simpson and Rihanna have made appearances on tropical beaches wearing tiny bikinis. Not to mention a few bathing beauties like Penelope Cruz, Kim Cattrall and Catherine Zeta-Jones, who prove that age is just a number when it comes to looking fabulous.

But even gorgeous starlets have their insecurities. Newlywed "Grey's Anatomy" actress Katherine Heigl admitted that she worked out before her wedding to slim down, not just for the gown, but also for the bikini she wore during her honeymoon in Cabo San Lucas, Mexico--just in case the paparazzi snapped her picture.

Katherine's story illustrates one of the best methods to get motivated for losing weight: anticipation of an upcoming trip. The experts at Canyon Beachwear suggest that you book a spring vacation to a tropical resort now. Purchasing a flattering designer swimsuit in advance can help you visualize how great you will look when you are suntanning on the beach in March or April, after a couple of months of diet and exercise.

This time of year, a good selection of swimsuits can be hard to find in the usual places like departments stores or malls. But an online specialty retailer like Canyon Beachwear carries a wide variety of the most current designs and accessories all year round at reasonable prices. With their huge selection and personalized customer assistance, you will find the top designers that your favorite celebrities are wearing, as well as unique swimsuit and cover-up styles that perfectly fit your newly slimmed-down body.

Let Canyon Beachwear inspire you to achieve your New Year's resolution starting now. Browse their online catalog today, at www. canyonbeachwear. com. Keep eating healthy meals and working out several times a week, while in your mind's eye, holding the picture of yourself looking fit and trim in that new swimsuit.

And voila! A svelte new you for the New Year!

Canyon Beachwear is a chain of 8 boutiques located in California and New York as well as online at www. CanyonBeachwear. com. They carry hundreds of swimsuit styles from dozens of the most popular designers, including Anne Cole, Calvin Klein, DKNY, Salinas, L Space, Juicy Couture, Gottex, Michael Kors, Nautica, Zoe NYC and many, many more. The stores and website are staffed by specially trained, knowledgeable customer service representatives, with free shipping and returns for online orders. At Canyon Beachwear, customers can always find the perfect swimsuit that matches their body type, size and lifestyle.


National Barbecue Month Ignites Americans' Thrill To Grill

National Barbecue Month Ignites Americans' Thrill To Grill

National Poll Reveals: Whether “Dressing it Up” or “Stripping it Down,” Most Americans Plan to Grill this Summer

Arlington, VA (Vocus) May 4, 2010

Six-out-of-ten Americans say they can’t wait to fire up the grill and kick off the peak outdoor cooking season igniting this May (National Barbecue Month (http://www. hpba. org/nbm)), according to a new poll conducted by the Hearth, Patio & Barbecue Association (HPBA (http://www. hpba. org)). In fact, nearly 90 percent say they plan to enjoy grilled food in their own backyard during the warmer months, indicating that Americans are ready to shake off the winter blues and get a taste of summer.

“After an especially brutal winter nationwide, people are ready to cook outside and enjoy the outdoors,” said Leslie Wheeler, HPBA’s Director of Communications. “While we are seeing an increase in grilling year round, it still remains the quintessential summer pastime. The warmer months bring people together around the grill for outdoor entertainment and delicious food with the benefits of ease and affordability.”

While grilling is a shared pastime, HPBA’s 2010 National Barbecue Month poll reveals that flavor preferences and grilling styles vary as widely as the people who use them. The nationwide poll shows America’s grilling profile and consumer taste preferences:

Dress up or Strip Down?
 When it comes to enjoying a meal from the grill, 65 percent of Americans like to “dress it up” with a sauce, marinade or seasoning, and 21 percent prefer to “strip it down” and enjoy grilled food au natural.  Some like it hot! Men more than women say they like to turn up the heat with spicy sauce or steak sauce on their grilled meats (42 percent vs. 31 percent).  When it comes to grill-side manner, most adults report that they are “all about the meat” (29 percent) or “all natural” (24 percent), followed by “spicy or saucy” (19 percent), adventurous (16 percent) and timid (6 percent).

Top Toppings
For hamburgers and other grilled meat or vegetable sandwiches:
 In the battle of the bottles, consumers report they use ketchup most often (66 percent of respondents), with mustard (62 percent of respondents) close behind.  Two-thirds of Americans say, “add cheese, please!”  Overall, 74 percent of Americans add lettuce, onion and/or tomato. Women lean towards the veggies more than men (80 percent of respondents vs. 68 percent).  Seventy percent of adults say they are all about the buns, and prefer a traditional bun to complete their grilled sandwiches.

No matter the preference for mustard or ketchup, bun or none, Americans agree that grilling provides an easy, cost-effective way to get out of the house and enjoy better tasting food during the warmer months. Specifically, Americans say the top pay-offs of grilling versus eating out or oven cooked meals include:
 More flavorful food (81 percent of respondents)  Inexpensive compared to eating out (76 percent of respondents)  Easier clean up (67 percent of respondents)  Healthier (64 percent of respondents)  Less cooking time (53 percent of respondents) “Now with more accessories and products for grilling on the go, people are taking the benefits of outdoor cooking beyond the backyard and making any event into a special meal,” adds Wheeler.

The new poll reports that most adults plan to enjoy barbecuing outside of the home this summer: 74 percent plan to enjoy grilled food at a friend of relative’s house, 42 percent while picnicking, 39 percent while camping, and 20 percent while tailgating.

For recipes, full poll results, tips to prep the grill and more, visit www. hpba. org.

About Hearth, Patio & Barbecue Association (HPBA (http://www. hpba. org)):
The Hearth, Patio & Barbecue Association (http://www. hpba. org) based in Arlington, VA, is the North American industry association for manufacturers, retailers, distributors, representatives, service firms and allied associates for all types of hearth, barbecue and patio appliances, fuels and accessories. The association provides professional member services and industry support in education, statistics, government relations, marketing, advertising and consumer education. There are more than 2,500 members in the HPBA.

Leslie Wheeler
Hearth, Patio and Barbecue Association
703.522.0086, ext. 116

Kristen Ekey
Kristen. ekey(at)fleishman(dot)com


Monday, October 4, 2010

Making the Case for Cultural Competency

Making the Case for Cultural Competency

Cook Ross, one of the country’s leading diversity training and consulting companies, is offering two free Web Seminars on creating culturally competent healthcare organizations.

Silver Spring, MD (PRWEB) February 8, 2006 –

Cook Ross, one of the country’s leading diversity training (http://www. cookross. com) and consulting companies, is offering two free Web Seminars on creating culturally competent healthcare organizations.

The seminars will be held on Wed., Feb. 8 and Wed., March 1 from 2-3:15 p. m. EST.

Topics to be covered include, what does it mean to have a culturally competent organization? What are the distinctions between cultural competency and diversity? What are the clinical, financial and legal ramifications of cultural awareness?

Those who might be interested in attending include leaders in your organization who are responsible for the cultural competency (http://www. cookross. com) initiative or curriculum, and vice presidents/directors of professional development, training and education and nursing.

The seminars are limited to 20 participants. Those interested may register at www. cookross. com.

About Cook Ross

Cook Ross is one of the country’s leading organizational change and diversity consultancies, based in Silver Spring, Md. For nearly 20 years, the company has provided cultural competency solutions through its training, consulting products and services. Cook Ross believes that cultural competency can be learned and developed and can lead to unprecedented growth and vastly improved productivity, morale, internal communication, leadership, and customer satisfaction. Cook Ross has developed CultureVision (www. crculturevison. com) and The Diversity ToolKit (www. thediversitytoolkit. com) as educational tools for learning diversity and cultural competency in healthcare and other business settings. In helping organizations develop cultural competence, the company empowers employees with a set of new skills, enabling them to relate more positively to customers and each other.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www. HRmarketer. com) on behalf of the company listed above.


Sunday, October 3, 2010

Business Author of the Year Contest Winners

Business Author of the Year Contest Winners

Business Author of the Year Contest Winners

(PRWEB) February 10, 2005

Grand Prize winner

Jim R. Sapp

Starting Your First Business Gain Independence and Love Your Work

Publisher: Rylinn Publishing, LLC, 317-577-4995

Date Published: June 2004

No. of Pages: 263

ISBN: 097487810-3

Starting Your First Business: Gain Independence and Love Your Work

By Jim R. Sapp

Targeted specifically to people who want to start their own business, this is the only book that takes potential entrepreneurs step by step through the entire business start-up process. Mr. Sapp, a nationally recognized Entrepreneur of the Year, draws upon his 25 years' experience building new companies to give readers the basic, yet critical, guidelines for planning and building a profitable company. Complete with checklists, business glossary, and resource guide.

If you have the desire to put your effort and resources into something you love, and to reap the rewards on your own terms, then this book can help you. It has been created specifically to give you the tools and advice you need to develop your skills as a new entrepreneur. Packed with resources and filled with real business examples, this book will shorten the learning curve by years.

In it you will learn:

. How to lay the groundwork before you get started

. How to structure your company to protect your assets

. Where to find the start-up money you need

. How to hire and manage employees

. Sales and marketing techniques

. How to choose the right financing and manage your cash

First-Place Winners

Marjorie Brody

Career MAGIC: A Woman's Guide to Reward & Recognition

Publisher: Career Skills Press

Published: February 17, 2004

Pages: 225

ISBN: 1-931148-09-0

Marjorie Brody, CSP, CMC, PCC, is an internationally recognized speaker, and coach to Fortune 1,000 executives. She connects people to their potential by helping them break through the invisible walls of poor communication and strengthen their professionalism, persuasiveness and presence. Marjorie created Brody Communications Ltd. as a part-time training company and turned it into a successful, multi-million dollar venture. Marjorie is co-author of the award-winning book "Help! Was that a Career Limiting Move?," and author of more than a dozen other career-related books, including "Speaking is an Audience-Centered Sport." She is a recognized media expert whose commentary on workplace/career issues is regularly featured on TV and radio shows, and in newspapers and magazines.

Goodbye glass ceiling! Workplace/career expert Marjorie Brody, CSP, CMC, PCC, shares her MAGIC formula with female professionals for self-marketingsuccess, and along the way, relates strategies that have worked for more than 30 highly successful female executives representing more than a dozen industries.

M - Manner. The impression you make and how you communicate with others. Add an "s" . your manners matter.

A - Advocates. Find ways to meet and develop relationships with people who will be your advocates.

G - Growth. Continually investigate ways to grow.

I - Involvement. Get involved in organizations and seek leadership positions.

C - Commentary. Seek opportunities to give commentary through writing and speaking engagements.

Carolyn Howard-Johnson

The Frugal Book Promoter

Publisher: Star Publish

Published: 2004

Pages: 243

ISBN: 193299310X

Carolyn Howard-Johnson is an award-winning author of both fiction and nonfiction. She is a former publicist for a New York PR firm, a marketing instructor for the UCLA Extnesion's world-renowned Writers' Program and a speaker at events like the San Diego State University's Writers' Conference. She has appeared on hundreds of TV and radio stations and her poetry, essays and stories appear frequently in journals and on the Web.

THE FRUGAL BOOK PROMOTER provides no-nonsense basics for all writers--including authors in the professions--to build their media kits, their media releases and a knock-e'm-dead mailing list that will be more effective than any that can be bought. Authors can pick and choose from dozens of ideas for promotions that the author developed or refined through two extensive book campaigns of her own using her own experience as a pro in the public relations field.

Jim Stroup

Managing Leadership: Toward A New And Usable Understanding Of What Leadership Really Is--and How To Manage It

Publisher: iUniverse, Inc.

Published: April, 2004

Pages: 174

ISBN: 0595315518

Jim Stroup is a management consultant specializing in organizational leadership.

Managing Leadership begins with a frank discussion of the history of the current leadership movement and its parallels with the ever-widening scandals enfolding the corporate and civil organizational environment, today. It provides a compelling case for the complicity of the untenable demands of the modern leadership movement in the occurrence of these scandals. It then surveys the literature, showcasing examples of more accurate and astute thinking that have, unfortunately, failed to receive adequate attention.

The heart of Managing Leadership is a carefully developed argument for the concept of organizational leadership as a naturally occurring phenomenon inherent to all organizations. Using examples from military and business, the case for this view is carefully and vividly presented. Finally, the main part of the book culminates in a chapter discussing methods for executives to manage the leadership inherent in their organizations.

In an especially interesting innovation, the concluding section of the book opens with a unique chapter which contains vigorously presented arguments against the thesis of the book. The author recognizes that the view of organizational leadership presented in this book will certainly attract criticism. His goal in this chapter is to present some of these criticisms, and then to answer them. The author even invites additional critiques from readers, for possible inclusion in future editions of the book.

Managing Leadership proposes that the debate over what leadership in organizations really is needs to be reopened, and begins the debate with an important contribution of its own. The argument is that leadership is not properly viewed as an individual characteristic to be exhibited primarily by the senior executive, but one inherent to the organization, naturally expressed by all of its members, and managed by that senior executive. This view of leadership provides many benefits to the organization: 1) it unleashes the leadership seeking expression from within the organization in beneficial ways, 2) it frees senior executives from the extraordinary and untenable demands made of them by the modern leadership movement, and 3) it enables them to return to their principle duty of managing the organization - including the leadership inherent to it.

Wayne McVicker

Starting Something : An Entrepreneurs Tale of Control, Confrontation Corporate Culture

Publisher: Ravel Media

Published: 10/28/2004

Pages: 409

ISBN: 1-932881-01-8

Wayne McVicker is an architect, writer and entrepreneur. Having co-founded Attainia, he has served as an executive there since its inception in 2001. He has 25 years of experience in the design, health care, and IT industries.

McVicker's five-year-long wild ride as co-founder, board member, and president of Neoforma (NASDAQ: NEOF) is the basis for his book. He lives with his wife and two sons in Silicon Valley, California. Twelve Tips from an Entrepreneur Who's Walked in Your Shoes

Launching a new company or business division? A new book by Wayne McVicker, co-founder of dotcom roller coaster Neoforma, offers some been-there-done-that advice that can help you keep your cool in the midst of the maelstrom.

Starting Something is the "roller coaster" story of Neoforma, a software firm that accidentally became a dotcom darling and eventually a public company. Starting Something engages the reader with the captivating story of how Neoforma survived its struggles against daunting obstacles-and in the process delivers a wealth of insight, information, and advice for entrepreneurs, told on a very human level.