Leading Broadcast PR Firm Forms Alliance With Prominent Healthcare Information And Education Organization To Generate Television Coverage For MenÂ’s Health Issues
New Partnership Will Create Unique Media Opportunities For Public Relations Practioners And Healthcare Marketers
(PRWEB) June 19, 2003
NEW YORK – D S Simon Productions has reached an agreement with Men’s Health Network (MHN) that will allow selected healthcare public relations professionals to align their corporation or clients' messages with the non-profit organization's national credibility and media presence.
By identifying specific PR campaigns focusing on men's health issues and pairing them with third-party spokespeople from MHN, the company will be able to produce video news releases (VNRs) and satellite media tours (SMTs) with powerful healthcare messaging and unprecedented medical news value that will generate significant television coverage for all parties involved.
“Because of their long history as a credible source for medical news, we felt that partnering with Men's Health Network would give tremendous value and create a huge number of opportunities for our clients and the media” says Douglas Simon, president & CEO of D S Simon Productions.
D S Simon Productions is currently looking for individual sponsors to partner with MHN for broadcast campaigns during a number of awareness periods, including: National Men's Health Week (June 9-15th), National Prostate Cancer Awareness Month (September), Prostate Health (September), Diabetes (November), Colorectal Cancer (March), and other issues such as Accidents and Injuries, Aging, Cancer, Cardiovascular and Stoke, Children's Health, Domestic Violence, Erectile Dysfunction and Impotency, STDs and HIV-AIDS, and Mental Health, including Suicide and Depression. In addition, there will be a number of post-medical conference opportunities to partner with MenÂ’s Health Network surrounding conferences they attend such as those of the American Urological Association, American Public Health Association and the National Safety Council.
The company is also interested in selecting sponsors related to any disease or medical condition that affects men and issues related to getting men to go in for preventive health care. D S Simon Productions Inc will work with MenÂ’s Health Network to develop additional programs, campaigns and funding such as web-base initiatives and special events in conjunction with public relations agencies, medical marketing agencies, pharmaceutical industry, healthcare corporations and organizations, health, fitness, exercise and sports industries
“MHN is thrilled to have the opportunity to pair our educational programs with a solid and proven communications company like DS Simon,” says Tracie Snitker, Director, Public Affairs for Men’s Health Network. “This partnership will greatly expand our capabilities to provide information to the American public and medical community on the silent crisis of men’s health.”
About MenÂ’s Health Network:
MenÂ’s Health Network is a non-profit educational organization comprised of physicians, researchers, public health workers, and other health professionals who recognize menÂ’s health as a specific social concern. MHN is committed to improving the health and wellness of men through education campaigns, data collection and work with health care providers to provide better programs and funding on menÂ’s health needs. In 1994, MHN led the advocacy that established National MenÂ’s Health Week in Congress and promotes educational campaigns nationwide during this time. Other recent programs include MHN HealthZone, Time Out for MenÂ’s Health, and the Colonhealthline. The organization also provides health statistics to the government, media, medical professionals and the general public. (For more information log on to www. menshealthnetwork. org
About D S Simon Productions Inc:
Established in 1986, D S Simon Productions Inc is a leading media communications company specializing in a wide range of media and business communications services. An official Newsroom Resource of the Radio and Television News Directors Association (RTNDA), the company produces and distributes video and audio via satellite and hard copy to the broadcast media. The company provides a variety of news beats including consumer, medical, health, technology, business, personal finance, entertainment, fashion, lifestyle, travel and tourism, parenting and human interest topics. Broadcast formats include: video news releases (VNRs), satellite media tours (SMTs), live remote segments, in-studio interviews, electronic press kits (EPKs), b-roll, corporate videos, webcasts, streaming video and public service announcements (PSAs). Broadcast formats are for free and unrestricted use for accredited media outlets. The company also produces and syndicates newscast inserts, half-hour specials, one or two minute features, series of various lengths and other programming. Broadcast formats are for free and unrestricted use for accredited media outlets. Newsrooms can access current advisories via the AP Express wire on AP NewsCenter, ENPS, and AP NewsDesk 2000. Search for the slug: DSSP The company also produces and syndicates newscast inserts, half-hour specials, one or two minute features, series of various lengths and other programming. D S Simon Productions Inc is headquartered in New York City and has West Coast offices in the San Francisco Bay and Los Angeles areas. For more information log on to www. dssimon. com
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