Saturday, March 22, 2003

World's First Quality Consumer Glossy Devoted To The Global Boom in Anti-Aging and Rejuvenation Goes on Sale Internationally from February 16

World's First Quality Consumer Glossy Devoted To The Global Boom in Anti-Aging and Rejuvenation Goes on Sale Internationally from February 16

ELIXIR is the first magazine devoted to the $56billion market in anti-ageing services and products - everything from cosmetics, to nutrition, to hormone replacement to cosmetic surgery, cosmetic dentistry, aesthetics, spas, stock market investment in the sector - for men and women. It launches on February 16 with the March issue for March to an international readership.

London (PRWEB) January 22, 2007

ELIXIR, the first quality glossy consumer magazine totally dedicated to the boom in anti-ageing services and products, (currently estimated at more than US $56 billion worldwide (£29.7bn) - Source: FIND/SVP) - announced today that the first edition (March) of the title will go on sale from February 16. The cover is L'Oreal ambassador Jane Fonda who is the subject of a celebrity feature.

ELIXIR, a monthly, has a cover price of $6 (£3, €5), and will be on sale in W. H. Smiths and other shops in the UK, as well as in spas and luxury hotels, gyms, airport business lounges, private charter jets and international sales through on-line subscription. UK distribution is through the London company Post Scriptum.

The first issue has a print run of 20,000 copies and features the latest news, views and features from the booming and increasingly high-profile global market of anti-ageing and rejuvenation products and services. The costs of products and services are priced in dollars, pounds and euros to meet the needs of our international readership.

If it's hot, new and will improve your lifespan and if it's happening in Beverly Hills, New York, London, Paris, Rome, Shanghai or anywhere else - you will find out about it first in ELIXIR.

Target readers, are men and women, aged over 30+ who share an interest in living healthier for longer and want to purchase the products and services that can help them do so. These include cosmetics, nutritional supplements, nutraceuticals, cosmeceuticals, fitness, cosmetic surgery, cosmetic dentistry, spas and medical anti-ageing and rejuvenation therapies. Also featured is a column on opportunities to invest in global stocks in the sector such as Allergen (Botox) and Pfizer (Viagra).

"The western world's attitude to ageing has changed dramatically, and none of us has escaped the consequences. Even if you stand firm and let nature take its course, there'll be plenty of friends and colleagues who have no intention of doing likewise, so the landscape of ageing has changed for ever" - Sunday Times, 2 June 2006

"These individuals belong to one of the most affluent generations in history and are willing and able to pay for products that provide anti-aging benefits" (Freedonia market research).

The publication of ELIXIR follows the successful launch two years ago of www. elixirnews. com an online magazine devoted to rejuvenation and anti-ageing. It now has 20,000 unique visitors each month.

Editor and publisher, Avril O'Connor said: "Our readers are people who want to live life to the max - and our research shows they are not just so-called Baby Boomers. We know this is a subject of great interest because of the number of subscribers who have already signed on to receive our magazine who have commented: 'Why hasn't anyone done this before?" or "There isn't anything else like this on the market - it's fantastic and I can't wait to read it!"

O'Connor adds: "Not a week goes back without a new discovery in anti-ageing so it's a very exciting time to be alive and staying that way by being healthy with the added bonus that you will look and feel wonderful too. Interestingly we have offered the first issue free but the majority of our potential readers have opted for a subscription, which proves they have confidence in our delivery. We have also had substantial interest from both the largest and smallest advertisers."

About Avril O'Connor

Avril O'Connor is a UK national newspaper and magazine journalist. She has worked both as a staff and freelance for a number of titles including the International Herald Tribune, The Sunday Times, The Times, Daily Telegraph and The Independent and others.

For more information and images contact: Avril O'Connor +44 (0)20 7569 8676.