Life’sDHA™ Featured in New Francesco Rinaldi ToBe Healthy Pasta Sauces
DHA omega-3 innovator Martek Biosciences Corporation (NASDAQ: MATK) announced today that it's flagship product, life'sDHA™, is featured in the new ToBe Healthy pasta sauces from Francesco Rinaldi. This is the first pasta sauce with life’sDHA available to U. S. consumers.
Columbia, MD (Vocus) March 2, 2010
DHA omega-3 innovator Martek Biosciences Corporation (NASDAQ: MATK) announced today that it's flagship product, life'sDHA (http://www. lifesdha. com/)™, is featured in the new ToBe Healthy pasta sauces from Francesco Rinaldi. This is the first pasta sauce with life’sDHA available to U. S. consumers.
Featuring four varieties– Tomato & Basil, Garden Vegetable, Garlic & Onion, and Spicy Marinara -- Francesco Rinaldi ToBe Healthy pasta sauces have earned certification from the American Heart Association, as well as the Good Housekeeping Seal of Approval. Francesco Rinaldi ToBe Healthy pasta sauces will be supported by a national marketing campaign including print, interactive and broadcast advertising, and will begin appearing on store shelves in February.
“We are pleased to see the launch of the first pasta sauce with life’sDHA from Francesco Rinaldi, a recognized brand for more than 30 years,” said Joe Buron, vice president of sales and marketing for Martek. “The Francesco Rinaldi ToBe Healthy launch illustrates yet another family-friendly product category that successfully incorporates life’sDHA, a trusted, vegetarian source of DHA for brain, eye and heart health benefits.”
“This new line represents our company’s commitment to producing food products that contribute to better eating and healthier living,” said Edward Salzano, COO/Executive Vice President, LiDestri Foods.
DHA (docosahexaenoic acid) omega-3 is a long-chain omega-3 fatty acid that serves as a primary building block for the brain and the eyes and supports brain, eye and cardiovascular health throughout life. There is a large and growing body of scientific evidence demonstrating that people of all ages, from infants to aging adults, benefit from an adequate supply of DHA omega-3 in the diet. Scientific reviews highlight the importance of DHA omega-3 in proper brain and eye development and function. Yet despite its importance, Americans have among the lowest dietary intakes of DHA omega-3 in the world.
Fish are often incorrectly thought to be the only source of DHA omega-3. However, life'sDHA offers a trusted, vegetarian form of algal DHA that contains no oceanic pollutants and toxins. Fish are an abundant source of DHA because of the DHA-rich microalgae in their food chain; life'sDHA is derived from microalgae and produced in an FDA-inspected facility, from start to finish, using a sustainable source that does not deplete ocean resources. life'sDHA is found in numerous foods, beverages and supplements for people of all ages. It is also the only source of DHA used in U. S. infant formula and is available in more than 95 percent of the formulas on the U. S. market.
ABOUT FRANCESCO RINALDI
LiDestri Foods is the premier manufacturer of sauces, dips, and salsas in the nation, with manufacturing locations on both the east and west coasts. The company has been in existence for more than 35 years. LiDestri Foods, and its proprietary label, Francesco Rinaldi, are a multi-million-dollar manufacturing and packaging business. To learn more about Francesco Rinaldi ToBe Healthy pasta sauces with Omega 3, visit www. FrancescoRinaldi. com.
Martek Biosciences Corporation (NASDAQ: MATK) is a leader in the innovation and development of DHA omega-3 products that promote health and wellness through every stage of life. The company produces life'sDHA, a sustainable and vegetarian source of algal DHA omega-3, for use in foods, beverages, infant formula, and supplements, and life'sARA™ (arachidonic acid), an omega-6 fatty acid, for use in infant formula and growing-up milks. For more information on Martek Biosciences, visit http://www. martek. com/ (http://www. martek. com/). For a complete list of life'sDHA or life’sARA products, visit http://www. lifesdha. com/ (http://www. lifesdha. com/).
Sections of this release contain forward-looking statements. These statements are based upon numerous assumptions which Martek cannot control and involve risks and uncertainties that could cause actual results to differ. These statements should be understood in light of the risk factors set forth in the company's filings with the Securities and Exchange Commission, including, but not limited to, the company's Form 10-K for the fiscal year ended October 31, 2009 and other filed reports on Form 10-K, Form 10-K/A, Form 10-Q and Form 8-K.
Public Relations, Martek