Omnicom Companies Launch IN:SITE
Emma Gilding, famed ethnographer, to direct first cultural anthropology think tank that identifies strategic solutions within the business communications entironment.
New York, (PRWEB) October 12, 2005
The Omnicom network of leading global marketing and communications companies, and Doremus, the network’s business communications agency, have launched IN:SITE, the first communications focused cultural anthropology think tank to discern the difference between what people say they do, and what they actually do.
“Through the study of people in their natural environments, we will develop existing models of behavior into recommendations that can be applied to strategic development, as well as to the communications that result,” said Emma Gilding, managing director of IN:SITE.
IN:SITE will forge working relationships with leading experts from academia and business to generate the highest level of thinking and analysis for each client. The first project for IN:SITE is an analysis of the frustration C-Levels have reported about their technology priorities. The study, Decision Dynamics, was conducted this summer by Doremus and the Financial Times. Over 500 senior level executives from around the world participated.
IN:SITE is also slated to undertake a series of research projects concentrating on the three tiers within the DAS (Diversified Agency Services) network of Omnicom. These tiers include: healthcare, consumer cultures and, with Doremus, business-to-business, primarily with the C-Level executive.
IN:SITE offices will be located at 200 Varick Street, New York, NY 10014. Emma Gilding, Managing Director, can be reached at 212-366-3856.
About Doremus
Doremus is known for its understanding of complex, considered decisions, multiple target audiences, and identifying the best communications channels to magnify budgets at all levels. Over 100 years old, with offices in the key business centers of the world, Doremus is constantly evolving to meet the marketing communications needs of business.
Omnicom is a leading global advertising, marketing and corporate communications company. (Doremus belongs to the Omnicom Group.) Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct, and promotion marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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