Iceland Spring Adopts New Brand Positioning and Launches Concerted Marketing Campaign for 2009
Iceland Spring, the premium natural Icelandic spring water, is adopting a new positioning for its brand combined with its launch of an aggressive marketing campaign for 2009. With a steadily increasing following and growing national distribution, the Company felt it was time to rebrand and strategize a new marketing campaign to position Iceland Spring as the leading health water. From its identity and logo to a newly designed and interactive Website, Iceland Spring will be executing a comprehensive rebranding of the company.
Pompano, FL (PRWEB) November 25, 2008
Iceland Spring, the premium natural Icelandic spring water, is adopting a new positioning for its brand combined with its launch of an aggressive marketing campaign for 2009. With a steadily increasing following and growing national distribution, the Company felt it was time to rebrand and strategize a new marketing campaign to position Iceland Spring as the leading health water.
From its identity and logo to a newly designed and interactive Website, Iceland Spring will be executing a comprehensive rebranding of the company. To help transition the Company into its next phase, Iceland Spring engaged Boca Raton-based marketing and advertising agency, PBMAI, for all branding efforts; among them Iceland Spring's new tagline: Live Longer; which echoes the statistics of Icelanders living longer than other nationalities due to their pristine drinking water.
"This is a very exciting time for Iceland Spring as we try to educate the consumer on better choices of water, which is reflected in our new positioning as the leading health water. We feel confident that our concerted marketing efforts will increase our sales and customer base, as we grow our distribution of Iceland Spring across the U. S.," said David Lomnitz, president of Iceland Spring.
Iceland Spring is a premium, alkaline water with a natural pH level of 8.88 and, due to the remoteness of Iceland and lack of industrialization; it has one of the lowest levels of undesirable chemicals ever recorded. One of the first and major lines of defenses against sickness is a balanced pH. Foods and water with a high pH can help neutralize the body's acidity, which may, in turn, help protect against a variety of health problems.
Iceland Spring and PBMAI will use their combined expertise to successfully launch Iceland Spring on its path to a reinvigorated brand personality and a comprehensive marketing campaign in 2009.
About Iceland Spring
Imported from the pristine mountains of Iceland, Iceland Spring water is the result of arctic rain and snow that fell centuries ago. Filtered through lava rock before resurfacing in intermittent springs, Iceland Spring water boasts a naturally high pH level of 8.88. A high pH is a major line of defense against sickness and has numerous health benefits. The comparative remoteness of Iceland, its lack of intensive agriculture and heavy industry, and its system of tides and winds that protect it from weather borne pollutants result in a fresh and pure water that cannot be found anywhere else. For more information, visit: www. icelandspring. com.
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