Unwired Appeal Provides Mobile Content Delivery Services to Jambo Mobile - Adaptive Content Server Technology On the Move
In an agreement signed with Jambo Mobile, Unwired Appeal will provide mobile content delivery services based on their proprietary Adaptive Content Server (ACS) technology. The business relationship was forged under a recent mobile content delivery project that will go live across the United States in June 2005.
Boston, MA (PRWEB) June 6, 2005
In an agreement signed with Jambo Mobile, Unwired Appeal will provide mobile content delivery services based on their proprietary Adaptive Content Server (ACS) technology. The business relationship was forged under a recent mobile content delivery project that will go live across the United States in June 2005.
Operating in a fully cross-carrier network environment, the ACS platform enables the seamless delivery of a wide-range of multimedia files (music, graphics, video, and applications) to cell phone subscribers. When a download is initiated, ACS automatically detects the individual cell phoneÂ’s capabilities then converts and optimizes content on-the-fly prior to delivery to the device.
”We look forward to working with Jambo Mobile on current and future mobile content delivery projects that take advantage of our back-end ACS technology”, commented Stephen Nye, VP of Sales at Unwired. ”ACS provides clear technological and operational advantages over traditional delivery systems and Jambo Mobile has the strategic know-how and market expertise to exploit its capabilities.”
The ACS platform derives its unique functionality from several underlying systems that enable it to operate as an “intelligent” delivery service. Key to the platform is Dynamic Device Recognition that allows the platform to automatically recognize the make, model, and operating system of connecting cell phones. This information is cross-referenced against the self-updating Dynamic Device Database to determine the precise device capabilities. The system then employs integrated conversion techniques to “adapt” and optimize the content to the target cell phone. The entire process is invisible to the cell phone subscriber who receives the optimized content in just seconds.
“We did a lot of due diligence in sourcing a provider that facilitates the intelligent delivery of content to mobile devices. The beauty of the ACS technology when integrated into Ignition, our content storefront engine, is in the ability to seamlessly deliver content to the end user with very little user intervention.”, commented Matthew Kim, Technology Lead at Jambo Mobile.
About Unwired Appeal
Unwired Appeal is a leading USA wireless technology firm specializing in wireless network connectivity, interactive SMS messaging, and mobile content delivery. UA employs proprietary real-time device detection software via Adaptive Content Server (ACS) technology to provide both ease-of-use to wireless subscribers and versatile solutions to clients. For more information, visit www. unwiredappeal. com.
About Jambo Mobile
Jambo Mobile www. jambomobile. com is an award winning innovator in wireless communications. Jambo MobileÂ’s solutions bridge the gap between content and mobility through the development of mobile-based technologies and strategies. ItÂ’s wholly owned carrier-grade Ignition technology leverages SMS, EMS, MMS & WAP protocols and has been built with flexibility and scalability in mind. Based in Toronto, Jambo Mobile is poised to work with North American partners and clients to develop and execute mobile applications that support the media, marketing, events, enterprise and healthcare industries.
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