Thursday, December 28, 2006

Edward H. Rooney Joins Roska Direct as Account Director

Edward H. Rooney Joins Roska Direct as Account Director

Senior direct marketing executive Ed Rooney has joined Roska Direct as an Account Director. He will be leading several key agency healthcare accounts.

Montgomeryville, Pa. (PRWEB) October 2, 2002 -

Senior direct marketing executive Ed Rooney has joined Roska Direct as an Account Director. He will be leading several key agency healthcare accounts.

Rooney left Gillespie in Princeton, NJ, where as VP/Account Director he managed Metris and Westinghouse Ceiling Fans, to join Roska Direct, a $50 million direct shop located in suburban Philadelphia. His agency background also includes a number of Blue Cross Blue Shield clients and heavy financial services including GE Financial Card Services, GMAC Mortgage and Valley National Bank.

"Ed's the kind of talent we're always on the look-out for. He's an experienced direct marketer across just about every category. He is well regarded for his ability to build and lead teams to handle the most complex accounts," said AJ Viscomi, Vice President, Director of Client Services. "Ed has been on both sides of the desk. He knows what the client challenges are having spent almost a decade at Prudential/AARP."

"From the moment I met the team at Roska, I knew it was a great fit for me. The agency has some of the best talent in the business and it shows in the results. People here instinctively understand direct marketing and ROI," said Rooney. "It's the reason the agency keeps growing in all areas and most notably, why we've received national attention for our work in healthcare."

Roska Direct (http://www. roskadirect. com (http://www. roskadirect. com)) is a $50 million, full-service direct response advertising agency, specializing in both interactive and traditional media. Since 1981, Roska Direct has served national clients in the pharmaceutical, e-commerce, financial services, insurance, technology, and publishing industries. The agency has applied its proven one-to-one marketing techniques for clients such as Pfizer, PetFoodDirect. com, Procter & Gamble Pharmaceuticals, AEGON, Thomas Register, and Eli Lilly. Located in the Philadelphia area, Roska Direct has won most major direct marketing industry awards including the Direct Marketing Association's prestigious Gold Echo.

An image of Mr. Rooney is available at http://www. roskadirect. com/Ed_Rooney. html (http://www. roskadirect. com/Ed_Rooney. html).

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