Location Based Services Set to Roll in Australia Says Seeker Wireless
Australian mobile marketing set for a boost with the introduction of location based services
Sydney (PRWEB) December 3, 2004
Mobile marketing is set for a real boost with the introduction of new location based services, claims the newly appointed General Manager of Seeker Wireless, Andrew Grill.
ÂThe possibilities for LBS are endless. Everything from locating the whereabouts of a child, through to rendering assistance for roadside service or ordering a taxi can be facilitated when the location of a mobile user is made available to the company supplying the serviceÂ, he said.
Announcing the appointment, Seeker Wireless CEO, Dr. Chris Drane commented that GrillÂs appointment comes at a time of growth for Seeker Wireless as they move towards providing commercial Location Based Services into Australia.
ÂSeeker Wireless have developed capabilities that use existing GSM, CDMA and 3G handsets to enable the location of a mobile subscriber to be made available as an opt-in, permission based service to help drive the adoption of mobile marketing and mobile content offeringsÂ, said Dr. Drane.
Grill was previously General Manager of LegionONE, a leader in the provision of SMS services to corporates, and has also held senior positions with Telstra and Optus and knows the mobile marketing space well. ÂWith SMS barcodes, and other technologies now in the market, Location Based Services are the next logical step for mobile marketersÂ said Grill.
ÂKey to the adoption of LBS services in Australia by Seeker Wireless is the use of an Âopt-inÂ model where a mobile phone userÂs location is only made available with the userÂs consent. This is easily achieved by sending an SMS, or updating the userÂs website profileÂ says Grill.
ÂThe Seeker Wireless difference is that our solutions will work with existing handsets, and donÂt rely on GPS type systems. Only a fraction of handsets in Australia are ÂGPS readyÂ, and currently no operator is utilising the GPS capabilities of these handsets, which require the user to be outdoors and in view of overhead satellites. The Seeker Wireless solution uses existing phone networks and handsets to provide reliable location informationÂ, said Grill.
Location based services in the UK and South Africa have enjoyed healthy revenue growth and more services are currently under development. Seeker Wireless is currently in discussions with a leading LBS operator to bring a range of location based services to Australia.
Seeker Wireless is also pioneering the development of mobile location technologies that greatly improve the accuracy of location information currently available from the mobile operators Â making location based services a more viable option for wireless operators and marketers than ever before.
ÂMobile marketers have been trying for some time now to get the formula right for marketing to mobile phones. With the introduction of Seeker Wireless Location Based Services, mobile marketing becomes more cost effectiveÂ said Grill. ÂKnowing where a user is, combined with their permission to receive targeted marketing information or offers will be a real win-win for marketers and consumers alikeÂ, predicts Grill.
Seeker Wireless is currently in discussions with local operators about providing location based services to Australian mobile phone users.
About Seeker Wireless
Seeker Wireless Pty Ltd was formed in 2003 to focus on the development of market leading technologies and products based around Location Based Services. Seeker Wireless have developed numerous innovations and have protected these developments with patent applications which claim global priority, and are developing additional capabilities for new 3G networks.
Principals of Seeker Wireless have been leading the development in location based service for ten years, and have published numerous papers dealing with location based technologies for mobile phones.
For more information:
General Manager Seeker Wireless Pty Ltd
Phone +61 439 401 610
Http://www. seekerwireless. com (http://www. seekerwireless. com)
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