Crossroads Public Relations and M-pact Marketing Partner to Launch aiMatch
Integrated Public Relations and Marketing Program Helps New Ad Technology Company Build Immediate Industry Awareness
Raleigh, NC (Vocus) May 12, 2010
Crossroads Public Relations and M-pact Marketing today announced the successful launch of aiMatch, an early-stage online advertising technology company. Together, the two firms created an integrated marketing and public relations program to support the company’s official launch and limited availability of its online advertising technology platform.
The two companies started with a key messaging workshop, which served as the foundation for all other programs and deliverables. M-pact went on to develop aiMatch’s brand identity and design, including corporate name and logo as well as website design and marketing message. Crossroads Public Relations was responsible for creating and distributing the company’s launch press release and managing all media relations in the US and UK.
"Having taken a previous company to global market leadership, we understand the importance of marketing and PR to reach our goals and deliver our unique message to the industry," said Jeff Wood, CEO of aiMatch. "Their partnership provided aiMatch with a comprehensive scope of services to fully meet the needs of our growing company, a driving force behind our successful launch. We look forward to a continued relationship with both firms as we expand aiMatch's reach in the online advertising industry."
Building on that successful launch, M-pact and Crossroads will continue to provide integrated marketing and public relations support, serving as an extension of the aiMatch team.
“Working with aiMatch was especially exciting for us, since we were able to provide them with a full range of marketing services to help launch the company,” said David Buffaloe, President of M-pact Marketing. “We look forward to working collaboratively with aiMatch and Crossroads PR to provide the full scope of marketing strategy and execution to build on the success of the launch and grow the business.”
“It is exciting to be working with both aiMatch and M-pact Marketing again,” said Shawn Ramsey, Founder and CEO of Crossroads PR. “The launch of aiMatch was a great opportunity for Crossroads to leverage our knowledge in the online advertising and digital media space. We are now focused on helping them build even more recognition and expand their reach in those industries.”
About aiMatch
At aiMatch we understand that premium, guaranteed inventory is a publisher's primary online advertising asset. That is why the aiMatch solution is focused on publishers; to maximize and extend the value of that premium asset. We are not a Media Network or a "bolt-on" product. We leverage Advertising Intelligence to improve sales performance and drive revenue.
AiMatch equips publishers with multiple tools in a single solution to help them make intelligent decisions. We solve the complexity of business intelligence, forecasting, simulation and delivery with unprecedented and scalable capabilities that match the best use of a publisher’s online advertising inventory.
AiMatch connects insight to action, enabling users to view and interact with data in the "big picture" - to be proactive and effective in inventory placement, packaging and pricing. For more information, visit http://www. aimatch. com.
About M-pact Marketing
M-pact Marketing is a full-service marketing group geared to helping small to mid-size businesses grow through integrated marketing strategy and execution. Offering a wide variety of marketing services, M-pact Marketing focuses on becoming a company’s strategic marketing partner and cost-effective alternative to the traditional in-house marketing department. Based in Raleigh, North Carolina, M-pact employs marketing professionals with experience in marketing, design and communications. The company works with emerging companies in a variety of fields, including B2B software technology, healthcare IT, hospitality, retail, consumer good and more. To learn more, call 919.301.8538 or visit http://www. m-pactmarketing. com.
About Crossroads Public Relations
Founded in 2003, Crossroads Public Relations is a full-service public relations firm that leverages the right mix of PR, social media and business experience to help B2B technology companies reach their target audiences. Crossroads PR diverges from other agencies by staffing accounts with seasoned PR veterans, developing a broad range of technology expertise, offering a level of agility and flexibility not found in larger, more traditional agencies, and working with a high level of accountability. With a powerful combination of traditional PR and social media/Web 2.0 expertise, we have helped expand the regional, national and global footprints of fast-growing B2B technology companies in the fields of business software/ services, open source, digital media, healthcare, pharma, biotech and more. To learn more about Crossroads Public Relations, please visit our website at http://www. crossroadspr. com.
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