Wednesday, February 6, 2008

AP9 Privacy Matters 123 Says, "Wise up" -- Identity Theft is Real

AP9 Privacy Matters 123 Says, "Wise up" -- Identity Theft is Real

AP9 PrivacyMatters123 urges consumers to safeguard personal records and practice home security.

Norwalk, CT (PRWEB) April 18, 2007

AP9 Privacy Matters 123 (http://www. privacymatters123-program. com/), a leading membership program offered by Adaptive Marketing LLC, offers its members advice and insights on how to stop today's identity thieves.

Just as it once was in old espionage films, disposing of top-secret and sensitive personal documents is now more important than ever. AP9 PrivacyMatters123 (http://www. privacymatters123-program. com/PrivacyMatters123_ResourceCenter. html) reminds consumers that more than 27 million people have had their identities stolen in the last five years.

Identity thieves are opportunists, and they'll do anything to make a dishonest buck. For that reason, AP9 Privacy Matters 123 counts identity theft prevention among its key missions. Here are four pivotal tips to help stop burglars from stealing your identity:

-- Chop it up. Don't throw it out. Keep thieves from turning trash into cash. Don't get careless with personal records. Invest in a document-shredding machine, and don't leave sensitive materials lying around. The greatest handwriting analyst in the world can't decipher information that simply isn't there.

-- "Dumpster divers" swim in the deep end. Thieves known as "dumpster divers" make a career out of literally picking through garbage -- looking for partially legible credit card applications, receipts and canceled checks. Recycling this information is dishonest, risky and illegal, but lucrative. Don't become a statistic. Keep private documents private, and dumpster divers will get the idea -- the information pool is definitely closed.

-- Outfox the fox. Practicing smart home security can actually be fun. Part of the deal is learning to act like a thief -- to out-think them at their own game. Start with common sense. If you're scheduled to leave town, don't advertise: Put lights on timers, stop newspaper delivery, and ask a neighbor to pick up the mail.

-- Make sure it's the one and only you. It may sound a little "cloak and dagger," but there are people out there who have stolen millions masquerading as someone else. To keep this from happening, safely store any documents that list your Social Security number separate from a wallet, billfold or pocket book. Making a Social Security number readily available to other people sends a simple, two-word invitation -- "steal me."

Don't get caught in what is fast becoming the classic identity theft trap. Plain and simple, IT CAN happen to you. Take the necessary steps to protect personal information by heeding these crucial, safeguarding tips from AP9 PrivacyMatters123.

About AP9 Privacy Matters 123
AP9 PrivacyMatters123 (http://www. privacymatters123-program. com/) is a leading membership program offered by Adaptive Marketing LLC that offers consumers with instant, online access to 3 in 1 credit reports and scores, daily Triple Bureau credit monitoring and more. Headquartered in Norwalk, Conn., Adaptive Marketing (http://www. adaptivemarketing. com/) is a category leader in membership programs, bringing value direct to consumers through an array of benefits in healthcare, discounts, security, personal property and personals. Members may access their benefits at PrivacyMatters. com (http://www. privacymatters. com/). With broad online and offline distribution capabilities, Adaptive Marketing offers its corporate client partners effective tools to enhance market presence, strengthen customer affinity and generate additional value through programs such as AP9 Privacy Matters 123.