Ashanti Develops New Fragrance Line
"Precious Jewel by Ashanti" to debut at Wal-Mart Holiday 2005.
Los Angeles, CA (PRWEB) September 27, 2005
On behalf of its Grammy Award-winning client, Ashanti, Bravado International Group is extremely pleased to announce the launch of this yearÂ’s hottest new fragrance line, Precious Jewel by Ashanti.
A celebrated recording artist, actress, and even author, Ashanti has captured the hearts of millions around the world, inspiring fans with her grace and tenacity. Now, Ashanti shares her spirit and latest gem with Precious Jewel, her new fragrance launching this fall.
The inspiration for the line stems from Ashanti’s successful recording career and those that put her in the position she is today – her fans, “I wanted to pay tribute to all my fans who have supported me throughout the years by creating a signature scent that would be accessible to everyone,” explained Ashanti.
Just in time for this year’s holiday season, the line of health and beauty products will debut at Wal-Mart for a limited time with expanded retail distribution slated for the future. “The Ashanti team is very excited to be launching this program with a great retailer that really targets Ashanti’s core audience,” said Ian White, Director of Licensing for licensing agent, Bravado International Group. “Her fans everywhere can pickup her music, movies, and now, perfume, all in one place!”
Additional licensing categories are currently available in a number of categories, including but not limited to apparel, accessories, jewelry, home furnishings, social expression, toys, and gifts & collectibles.
About Ashanti
A native of Long Island, New York, Ashanti is one of the pre-eminent female entertainers in the world. A multi-platinum recording artist, Ashanti has won numerous awards for her achievement in music with her four top-selling album releases. Additionally, she has starred in a #1 box office hit with “Coach Carter,” as well as penned two different book titles. Please visit www. AshantiThisIsMe. com for more information.
About Bravado International Group
Bravado International Group is a worldwide licensing and merchandising agency focused on developing high-quality and innovative products, on behalf of its roster of new and established entertainment clients. In addition to Ashanti, select clients include Led Zeppelin, Metallica, The Who, Guns nÂ’ Roses, Iron Maiden, The Clash, Kelly Clarkson, and Jesse McCartney, among many others. Please visit www. bravado. com for more information.
Licensing Contact Information
Ian White
Director of Licensing
Bravado International Group
(310) 237-7115
Ian. white@bravado. com
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