Devil Rays Go “Low-Carb”; Offer CarbSlim Candy at The Trop
The Tampa Bay Devil Rays have entered into a multi-year sponsorship agreement with Largo, FL. based GeoPharma, Inc. (Nasdaq: GORX).
Largo, FL (PRWEB) July 20, 2004
Geopharma markets CarbSlim Bites through its wholly owned subsidiary, Breakthrough Engineered Nutrition. CarbSlim Bites is a nationally distributed line of patent-pending, net carb-free candy geared for health-conscious consumers and anyone following a low-carbohydrate lifestyle. CarbSlim Bites are also currently sold in Wal-Mart, WalgreenÂ’s, 7-Eleven, Hess, GNC, Eckerd Drugs, Albertson's, and Vitamin Shoppe.
Dave Auker, Devil Rays Senior Vice-President of Business Operations was quoted as saying, “We are delighted to have GeoPharma as a corporate partner and we are pleased to make their product available to our fans attending games at Tropicana Field.” As part of the agreement, CarbSlim Bites will be sold at Tropicana Field as well as at Progress Energy Park. There will also be in-stadium signage and sampling events during the regular season. “People following the low-carb lifestyle will now have a candy option at the ballpark. CarbSlim Bites are the ideal low-carb product for concessions because they look and taste just as good as regular sugar candy, just without the carbs”, said Nate Bernstein, Vice President of Sales and Marketing for Breakthrough Engineered Nutrition.
The Devil Rays and GeoPharma will kick off the sales of CarbSlim Bites at the Trop at the next home stand, July 19. They will be offering a buy one get one free promotion while supplies last.
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