Beautiful Forever’s Cheryl Whitman Says Medspa Hospital Trend Gaining Momentum; New Revenue Stream Makes This Trend a Winner on Hospitals’ ROI Scorecard
Beautiful Forever, a leading provider of medical business spa consulting services, is energized by the growing national trend to bring medspa services under the hospital umbrella. Heralding this trend, CEO Cheryl Whitman presented “Executing a Successful Hospital Retail Model of Business” at the recent Pacquin Group Healthcare Retail ’06, Orlando, FL, that underscored the groundswell interest coast-to-coast from hospital executives eager to embrace this new trend as a major revenue producing business unit.
ENGLEWOOD CLIFFS, NJ, AND PARKLAND, FL (PRWEB) May 26, 2006
Beautiful Forever, a leading provider of medical business spa consulting services, is energized by the growing national trend to bring medspa services under the hospital umbrella. Heralding this trend, CEO Cheryl Whitman presented “Executing a Successful Hospital Retail Model of Business” at the recent Pacquin Group Healthcare Retail ’06, Orlando, FL, that underscored the groundswell interest coast-to-coast from hospital executives eager to embrace this new trend as a major revenue producing business unit. www. medicalspaconsultant. com
Hospitals are increasingly turning to professional consultants to help them take advantage of this opportunity because the world of elective/cosmetic medicine and services is new to them.
Says Whitman, “I do not believe the medical spa industry is heading into supermarkets and drugstores—instead the trend is moving towards the hospital retail business. Medical spas are growing and hospitals want to be on the edge of new technology and are for the first time acknowledging the need to embark marketing and website programs to grow their retail businesses. And the reason for this is the widely accepted notion that wellness is key to staying youthful as well as healthful, and therefore, there is no better place to get both than at your community hospital – a place your trust and know.”
According to Tony Paquin of The Paquin Group, “HealthCare retail is a business model rapidly being adopted by hospitals and healthcare systems that want to diversify from low margin, highly regulated, reimbursed revenue sources. We see medical spas as one of the most logical - and profitable - healthcare retail strategies on the market. Hospitals that promote a more comprehensive, consumer focused approach also report higher utilization of their core, acute care services." www. thepaquingroup. com
Whitman adds, “Armed with credible practitioners, and an atmosphere that enhances patients’ safe feeling of obtaining service within the wall of hospital setting, the trend is rapidly making sense for hospitals severely impacted by insurance reimbursements, both private and governmental. Looking for solid ways to increase physician business, and create a new revenue stream for the hospital, makes this trend a winner on the ROI scorecard.”
According to Mac Fadra, executive consultant at Beautiful Forever, "The medical spa world is becoming increasingly competitive and complex, and providers are struggling with choices and decisions pertaining to technology, investment, staffing, marketing, legal, development and other issues."
Fadra adds, "Unfortunately, the brainpower within a typical cosmetic practice is limited. Hence, physicians and hospitals are turning to professional consultants who can hold their hand and help them deal with both objective as well as subjective issues that can help them grow their practice while eliminating or reducing the unnecessary impediments.”
Beautiful Forever brings 25-years of trusted expertise, wisdom, and results-driven leadership to the field of medspa business development. Keeping pace with the ever-increasing specialized skin care ingredients hitting the marketplace, Beautiful Forever works with physicians and chemists to create winning skin care formulas for private label distribution.
ABOUT BEAUTIFUL FOREVER
Beautiful Forever is an industry pioneering consulting firm that helps physicians, investors and entrepreneurs achieve unparalled profitable success in the medical spa business. The company is the only firm that has a world-class consulting team with a combination of more than 100 years of medical and spa experience and is the recognized expert in this industry. Finding time to keep up to-date on everything from new technology, management practices, retail trends to staff and client recruitment and retention is a challenge in this industry today. Beautiful Forever provides for that next level of knowledge and places it within their clients’ fingertips. For more information please call 1-800-SPAMEDI. Or visit our websites: www. medicalspaconsultant. com, www. medicalspasuccess. com.
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