Business Author of the Year Contest Winners
Business Author of the Year Contest Winners
(PRWEB) February 10, 2005
Grand Prize winner
Jim R. Sapp
Starting Your First Business Gain Independence and Love Your Work
Publisher: Rylinn Publishing, LLC, 317-577-4995
Date Published: June 2004
No. of Pages: 263
ISBN: 097487810-3
Starting Your First Business: Gain Independence and Love Your Work
By Jim R. Sapp
Targeted specifically to people who want to start their own business, this is the only book that takes potential entrepreneurs step by step through the entire business start-up process. Mr. Sapp, a nationally recognized Entrepreneur of the Year, draws upon his 25 years' experience building new companies to give readers the basic, yet critical, guidelines for planning and building a profitable company. Complete with checklists, business glossary, and resource guide.
If you have the desire to put your effort and resources into something you love, and to reap the rewards on your own terms, then this book can help you. It has been created specifically to give you the tools and advice you need to develop your skills as a new entrepreneur. Packed with resources and filled with real business examples, this book will shorten the learning curve by years.
In it you will learn:
. How to lay the groundwork before you get started
. How to structure your company to protect your assets
. Where to find the start-up money you need
. How to hire and manage employees
. Sales and marketing techniques
. How to choose the right financing and manage your cash
First-Place Winners
Marjorie Brody
Career MAGIC: A Woman's Guide to Reward & Recognition
Publisher: Career Skills Press
Published: February 17, 2004
Pages: 225
ISBN: 1-931148-09-0
Marjorie Brody, CSP, CMC, PCC, is an internationally recognized speaker, and coach to Fortune 1,000 executives. She connects people to their potential by helping them break through the invisible walls of poor communication and strengthen their professionalism, persuasiveness and presence. Marjorie created Brody Communications Ltd. as a part-time training company and turned it into a successful, multi-million dollar venture. Marjorie is co-author of the award-winning book "Help! Was that a Career Limiting Move?," and author of more than a dozen other career-related books, including "Speaking is an Audience-Centered Sport." She is a recognized media expert whose commentary on workplace/career issues is regularly featured on TV and radio shows, and in newspapers and magazines.
Goodbye glass ceiling! Workplace/career expert Marjorie Brody, CSP, CMC, PCC, shares her MAGIC formula with female professionals for self-marketingsuccess, and along the way, relates strategies that have worked for more than 30 highly successful female executives representing more than a dozen industries.
M - Manner. The impression you make and how you communicate with others. Add an "s" . your manners matter.
A - Advocates. Find ways to meet and develop relationships with people who will be your advocates.
G - Growth. Continually investigate ways to grow.
I - Involvement. Get involved in organizations and seek leadership positions.
C - Commentary. Seek opportunities to give commentary through writing and speaking engagements.
Carolyn Howard-Johnson
The Frugal Book Promoter
Publisher: Star Publish
Published: 2004
Pages: 243
ISBN: 193299310X
Carolyn Howard-Johnson is an award-winning author of both fiction and nonfiction. She is a former publicist for a New York PR firm, a marketing instructor for the UCLA Extnesion's world-renowned Writers' Program and a speaker at events like the San Diego State University's Writers' Conference. She has appeared on hundreds of TV and radio stations and her poetry, essays and stories appear frequently in journals and on the Web.
THE FRUGAL BOOK PROMOTER provides no-nonsense basics for all writers--including authors in the professions--to build their media kits, their media releases and a knock-e'm-dead mailing list that will be more effective than any that can be bought. Authors can pick and choose from dozens of ideas for promotions that the author developed or refined through two extensive book campaigns of her own using her own experience as a pro in the public relations field.
Jim Stroup
Managing Leadership: Toward A New And Usable Understanding Of What Leadership Really Is--and How To Manage It
Publisher: iUniverse, Inc.
Published: April, 2004
Pages: 174
ISBN: 0595315518
Jim Stroup is a management consultant specializing in organizational leadership.
Managing Leadership begins with a frank discussion of the history of the current leadership movement and its parallels with the ever-widening scandals enfolding the corporate and civil organizational environment, today. It provides a compelling case for the complicity of the untenable demands of the modern leadership movement in the occurrence of these scandals. It then surveys the literature, showcasing examples of more accurate and astute thinking that have, unfortunately, failed to receive adequate attention.
The heart of Managing Leadership is a carefully developed argument for the concept of organizational leadership as a naturally occurring phenomenon inherent to all organizations. Using examples from military and business, the case for this view is carefully and vividly presented. Finally, the main part of the book culminates in a chapter discussing methods for executives to manage the leadership inherent in their organizations.
In an especially interesting innovation, the concluding section of the book opens with a unique chapter which contains vigorously presented arguments against the thesis of the book. The author recognizes that the view of organizational leadership presented in this book will certainly attract criticism. His goal in this chapter is to present some of these criticisms, and then to answer them. The author even invites additional critiques from readers, for possible inclusion in future editions of the book.
Managing Leadership proposes that the debate over what leadership in organizations really is needs to be reopened, and begins the debate with an important contribution of its own. The argument is that leadership is not properly viewed as an individual characteristic to be exhibited primarily by the senior executive, but one inherent to the organization, naturally expressed by all of its members, and managed by that senior executive. This view of leadership provides many benefits to the organization: 1) it unleashes the leadership seeking expression from within the organization in beneficial ways, 2) it frees senior executives from the extraordinary and untenable demands made of them by the modern leadership movement, and 3) it enables them to return to their principle duty of managing the organization - including the leadership inherent to it.
Wayne McVicker
Starting Something : An Entrepreneurs Tale of Control, Confrontation Corporate Culture
Publisher: Ravel Media
Published: 10/28/2004
Pages: 409
ISBN: 1-932881-01-8
Wayne McVicker is an architect, writer and entrepreneur. Having co-founded Attainia, he has served as an executive there since its inception in 2001. He has 25 years of experience in the design, health care, and IT industries.
McVicker's five-year-long wild ride as co-founder, board member, and president of Neoforma (NASDAQ: NEOF) is the basis for his book. He lives with his wife and two sons in Silicon Valley, California. Twelve Tips from an Entrepreneur Who's Walked in Your Shoes
Launching a new company or business division? A new book by Wayne McVicker, co-founder of dotcom roller coaster Neoforma, offers some been-there-done-that advice that can help you keep your cool in the midst of the maelstrom.
Starting Something is the "roller coaster" story of Neoforma, a software firm that accidentally became a dotcom darling and eventually a public company. Starting Something engages the reader with the captivating story of how Neoforma survived its struggles against daunting obstacles-and in the process delivers a wealth of insight, information, and advice for entrepreneurs, told on a very human level.
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