Saturday, November 6, 2010

Wholes Grains, The Next Big Thing, Again

Wholes Grains, The Next Big Thing, Again

According to the latest research publication released by market research publisher, Packaged Facts, whole grain market is poised for growth in years to come.

New York (PRWEB) April 15, 2005

U. S. Department of Health and Human Services and Department of Agriculture issued new Dietary Guidelines for Americans which stress the importance of increasing intake of whole grain foods and dietary fiber and a reducing intake in refined grains, a leading culprit behind obesity, diabetes, and other health conditions. The entire U. S. food industry is poised for a dramatic, fundamental change in the way grain-based products are manufactured and marketed, according to the “The U. S. Market for Whole Grain and High Fiber Foods,” a new report from research publisher Packaged Facts.

Overall U. S. market for whole grain and high fiber foods remained relatively stable between 2000 and 2004, growing from $4.75 billion to $4.79 billion. However, this apparent stability is the result of several volatile categories canceling each other out and powerful trends such as the consumer obsession with low-carb and concurrent aversion to “good-carbs” or grain-based foods. The result has been a sequence of product introductions and discontinuations, limiting growth, and belying an impending dramatic growth phase in the market.

“U. S. retail sales of whole grain and high fiber foods will spike in 2005 and decline gradually in subsequent years,” said Don Montuori, Acquisitions Editor for Packaged Facts. “The early growth will stem from health innovations in foods consumers already eat, such as recent changes in cereals, as opposed to consumers’ choosing to eat different kinds of foods.”

“The U. S. Market for Whole Grain and High Fiber Foods” focuses primarily on packaged foods that contain a significant amount of fiber derived from whole grains. It also analyzes trends in the sale and marketing of high fiber beverages, and surveys other trends in naturally high fiber foods and high fiber or fiber-fortified packaged foods. Most of these products are positioned on health claims approved by the FDA or other medical associations and are targeted toward adults.

Priced at $3,000, “The U. S. Market for Whole Grain and High Fiber Foods” can be purchased directly from Packaged Facts by clicking http://www. packagedfacts. com/pub/1062042.html (http://www. packagedfacts. com/pub/1062042.html). It is also available at MarketResearch. com.

About Packaged Facts

Packaged Facts, a division of MarketResearch. com, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit www. PackagedFacts. com, or contact Irina Frukhtbeyn at 301-468-3650 x203, or ifrukhtbeyn@marketresearch. com.