Saturday, December 18, 2010

Mypressi™ TWIST™ and red espresso® Rooibos Tea Espresso Introduce a Healthy, “Handy” Espresso

Mypressi™ TWIST™ and red espresso® Rooibos Tea Espresso Introduce a Healthy, “Handy” Espresso

Two award-winning innovations in espresso have created a shift in status quo for coffee and tea with the convenient, handheld delivery of a naturally caffeine-free espresso made entirely from Rooibos tea - enjoyable anytime and anywhere you want it, from the boardroom to the beach.

Anaheim, CA (PRWEB) April 16, 2010

A South African olive farmer in Cape Town and an Australian entrepreneur honeymooning in Bora Bora may not seem to have much in common, other than that they are both ardent espresso lovers. One is looking to curb his coffee addition and wants a healthy espresso that’s naturally caffeine-free; while the other dreams of an easily-accessible, quality espresso machine that is operable even in remote destinations such as Bora Bora… Add sheer determination, some lateral creativity and a passion for pursuing the seemingly impossible and this is what you get: two revolutionary products – a naturally caffeine-free, healthy espresso made entirely from Rooibos tea, and a lightweight, handheld espresso maker designed to produce amazing espresso. Both are Specialty Coffee Association of America (SCAA) Best New Product Award winners and both have put an irrevocable, fundamental spin on the global espresso experience. As it turns out, they also work so well together they have now entered a global partnership.

Espresso Anytime, Anyplace

Created by Espressi, Inc., the mypressi™ TWIST™ is one of the world’s finest espresso makers, with a convenient handheld design. The first in a line of products born from a passion for espresso, the multi award-winning TWIST is stylish, lightweight and effortlessly easy to use. The TWIST uses a revolutionary, patent-pending pneumatic engine to provide perfect espresso time after time. It is petite enough to fit into a small kitchen or desk drawer and requires no external power source. It is the ideal companion for the creation of exceptional espresso or espresso-based drinks, and has received the highest accolades from Barista Champions, roasters, World Barista Championship judges and the media for its shot quality, breakthrough technology and ease of use. In 2009 the mypressi TWIST became the first portable espresso maker to win the SCAA’s prestigious Best New Consumer Product award. It was also voted Product of the Year by Sprudge. com, and CoffeeTalk Magazine awarded it Best of Show for CoffeeFest Seattle.

The mypressi TWIST makes it easy to pull an incredible espresso with its standard 53mm basket; it also includes a pressurized basket that makes a perfect shot of red espresso® with just the right amount of deliciously smooth crema, body and an ideal flavor. With exceptional repeatability, easy clean-up and a very affordable price, the TWIST is the ideal delivery companion for red espresso® in the home or office, or as a dedicated secondary machine in busy cafes and restaurants.

Tea with a Twist

A South African innovation and the first of its kind worldwide, red espresso® puts the ultimate twist on tea by turning it into something no-one thought possible: espresso! Born out of the need for a delicious, naturally caffeine-free alternative that does not compromise on the ritual, style and enjoyment of the espresso experience, as well as the desire for a beverage that delivers on authentic espresso characteristics that tea does not have – such as intensity of flavour, body and crema – red espresso® is the pioneer of a new beverage category: tea espresso.

Made from the highest quality, caffeine-free Rooibos tea - sourced at highest altitude and hand-harvested from a single estate, red espresso® is produced to a globally patented cut for use in coffee and espresso makers, including the mypressi TWIST. Expressed, it delivers a strong, rich-tasting, dark red shot of Rooibos tea – with saffron crema – that has a slightly sweet, earthy, full-bodied taste. Naturally caffeine-free, one shot of red espresso® has five times more antioxidants than green tea (per ORAC ) and, like coffee, is used to make a range of hot and cold espresso-based beverages – opening up the world of delicious, healthy, caffeine-free red cappuccinos, red lattes, iced teas and more to people who are seeking to avoid caffeine; tea drinkers; as well as people who are interested in looking after their health.

Fusing – for the first time - the global trends of health and café culture in a great-tasting, genuine innovation, red espresso® has been honoured with a number of international awards, including making history as the first tea to win the prestigious SCAA Best New Product – Specialty Beverage Award at the world’s largest coffee show; as well as earning the World Tea Expo’s Top 10 New Product in 2008; the IUFoST (International Union of Food Science and Technology) Global Food Industry Award for Product Innovation 2008, and the Sunday Times Marketing Excellence Award 2009. From its humble kitchen counter beginnings, red espresso® is now being exported to over 15 countries around the world. It is run by a small, passionate team of friends and family in Cape Town, South Africa.

An Award-winning Combination

Together, the mypressi TWIST and red espresso® represent an award-winning combination of cutting-edge innovation, melding the global trends of convenience and good health. Offering an exceptional espresso experience for people looking to avoid caffeine, the combination opens up the possibility, portability and sheer enjoyment of deliciously healthy, caffeine-free espresso-based drinks to tea lovers, pregnant women, athletes and even kids. Pairing the TWIST with red espresso® provides an accessible and affordable way to enjoy delectable beverages anytime, anyplace; in revolutionary espresso style.