Hoag Memorial Hospital Presbyterian Enlists The Larson Group For Branding Development
Hoag Memorial Hospital Presbyterian has selected The Larson Group as agency of record to provide brand development and execution.
Laguna Beach, CA (PRWEB) December 14, 2006
The Larson Group, a creative marketing communications company, today announces that Hoag Memorial Hospital Presbyterian, located in Newport Beach, California, has enlisted The Larson Group as their agency of record to provide brand development and execution.
Hoag Memorial Hospital Presbyterian is a not-for-profit, acute medical care facility located on California's Orange County coastline. Ranked among the top five percent nationwide, Hoag received the 2006 Distinguished Hospital Award for Clinical Excellence by HealthGrades, the nation's leading provider of independent hospital ratings.
In an effort to promote their wide range of services and state-of-the-art facilities, Hoag Hospital has engaged The Larson Group to develop a targeted brand development strategy geared to gain awareness that will create a consistent market presence throughout Southern California. As the first component of the hospital's branding program, The Larson Group will produce a comprehensive campaign for a variety of media channels.
The Larson Group's founder and creative director, Michelle Larson explains, "This new partnership is a testament to our firm's ongoing commitment and passion to create exceptional communications strategy through words and visuals that when put together provide quantifiable results.
"We are excited for the opportunity to work with Hoag Hospital and their talented marketing team. We understand their goals and are prepared to bring a fresh, innovative approach to reach their target market," continues Larson. "Our in depth knowledge of the community, its residents, and our marketing of companies and products with a similar audience allows us to connect with the hospital's listeners in a meaningful way."
In addition to their services for Hoag Memorial Hospital Presbyterian, The Larson Group has worked with a wide range of clients including: The Irvine Company, Fashion Island, Irvine Spectrum Center, Irvine Apartment Communities, Four Seasons Hotel, Red Development, Hanson's Beverage Company, among others.
About Hoag Memorial Hospital Presbyterian
Fully accredited by the Joint Commission on Accreditation of Healthcare Organizations and designated as a Magnet hospital by the American Nurses Credentialing Center, Hoag Memorial Hospital Presbyterian is a 511-bed acute care; not-for-profit hospital that provides advanced medical programs in many specialties as well as five renowned centers of excellence: Hoag Cancer Center, Hoag Heart and Vascular Institute, Hoag Neuroscience Institute, Hoag Orthopedic Services and Hoag Women's Health Services.
For more information on Hoag Memorial Hospital Presbyterian contact:
Www. hoaghospital. org
About The Larson Group
The Larson Group is a full-service marketing communications company that integrates creative strategy with words and images to create emotional impact and tangible results. Leveraging promotional expertise and trend setting creativity, The Larson Group helps its clients build brand strategy and market presence by communicating intuitively to their individual target audiences.
For more information on The Larson Group contact:
Director of Business Development
Www. thelarsongroup. com
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