Grand Casino Calls on Preston Kelly as Agency of Record
Preston Kelly's Iconic Ideas Win Over Grand Casino Search Committee
Minneapolis (PRWEB) February 14, 2010
Grand Casino has selected Preston Kelly as its Agency of Record. After a comprehensive search for a strategic and creative branding partner, Grand Casino and the Mille Lacs Band of Ojibwe Indians chose Preston Kelly based on its ability to build powerful, iconic ideas that motivate and connect with consumers.
As part of the agreement, Preston Kelly will also plan and place Grand Casino media. Adding Grand Casino to the collective media placements of current clients such as Roundy's and the Mall of America, will position Preston Kelly as a leading media buyer in Minnesota.
Joe Nayquonabe, Vice President of Marketing at Grand Casino noted, "Preston Kelly clearly showed us how the power of an idea can propel an organization. They instilled confidence with their passion and insights for our brand. Their ideas are motivating and show a true understanding of our guests. We're looking forward to building on the success of Grand Casino in new and iconic ways."
Grand Casino Hinckley and Grand Casino Mille Lacs are two of Minnesota's eighteen tribal gaming casinos. The casinos are nationally recognized as leading gaming and entertainment destination resorts, with comfortable hotels, first-class restaurants, and headline entertainment acts.
"Grand Casino is one of Minnesota's iconic attractions. Our experience in helping brands like Mall of America, HealthPartners, Rainbow grocery stores (Roundy's) and the Minnesota Zoo grow makes Grand Casino a perfect fit," said Preston Kelly President Chuck Kelly. "We're identifying new strategies to talk with gaming and entertainment audiences and we're looking forward to creatively putting that into play throughout the Grand Casino markets."
About Preston Kelly
Preston Kelly is a full-service, independent agency that creates Iconic Ideas for its clients including: financial services, insurance, restaurant, consumer packaged goods, outdoor recreation and retail. The agency has been honored with top awards including 3 EFFIES in the last 4 years, Best of Show at the Minneapolis Ad Competition - The Show, and MediaWeek's Media Plan of the Year. Preston Kelly is a member of Worldwide Partners, the world's largest network of independent marketing and communications firms. To learn more, visit Preston Kelly (http://www. prestonkelly. com), become a fan on Facebook or join the conversation on Twitter.
About Grand Casino Mille Lacs and Grand Casino Hinckley
Grand Casino Mille Lacs and Grand Casino Hinckley, which are owned by the Corporate Commission of the Mille Lacs Band of Ojibwe Indians, are two of Minnesota's premier entertainment facilities, offering gaming, accommodations, dining, conference and banquet facilities, live entertainment and The Grand Harmony Spa at Grand Casino Hinckley.
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