Thursday, August 29, 2002

Enlightenment or Armageddon -- Are We at the Brink? Social Anthropologists Discover Two Worlds

Enlightenment or Armageddon -- Are We at the Brink? Social Anthropologists Discover Two Worlds

After the tipping point comes the flip. People are polarized. Headlines scream bad news and spread fear. We are living hectic, chaotic lives in an upside-down world. It needn't be this way. Millions of people have already made the flip to a healthier, more mindful existence where people understand and value each other.

Cincinnati, OH (PRWEB) June 15, 2006

Self-proclaimed social anthropologists Jared Rosen and David Rippe have discovered two worlds that exist side by side. One is an upside-down world where people feel harried, fearful, and powerless to change their lives. No matter what they do, they’re headed toward a hopelessly polluted future where unaffordable health care, unethical corporations offering meaningless work, scarcity of natural resources, unhealthy food and entertainment choices, and war seem unavoidable. This upside-down world seems poised at the brink of Armageddon.

The other is a world that is right side up. People in this world know that emotional and spiritual wellbeing, meaningful work, natural health, global prosperity, renewable natural resources, and feeling connected to others is possible. These people know that their individual choices affect the lives of everyone else on the planet. The people of the Right Side Up world celebrate life as they herald an age of enlightenment.

Both of these worlds exist today. Humanity stands on a bridge between them, and we must choose to go in one direction or the other. Enter The Flip: Turn Your World Around by Jared Rosen and David Rippe. It’s an enthusiastic users’ manual with real-world examples of the simple changes at work, at home, in relationships, and in entertainment, eating, and health choices that millions of people are already making -- and you can too.

The Flip features visionary wisdom from luminaries in the fields of science, government, business, entertainment, and politics, including Nobel Peace Prize winner Oscar Arias, popular media icons Daryl Hannah and Ed Begley, Jr., and best-selling authors with cumulative sales of more than 55 million books, such as John Gray, Barbara De Angelis, Gary Zukav, Ken Pelletier, John Robbins, Patricia Aburdene, and Byron Katie.

The Flip documents the changes affecting every area of our lives:

From symptom-masking synthetic pills whose side effects kill 108,000 Americans annually. . . to integrative medicine focused on holistic wellness, now widely available as a result of grassroots consumer demand From junk food laden with sugars, fats, and untested chemicals that has contributed to the American obesity epidemic and a tenfold increase in childhood diabetes since 1985 . . . to the success story of companies like Newman’s Own Organics and Whole Foods Market and the nearly 63 million active American consumers of organic, natural and healthy products From a dangerous energy dependence on polluting oil, which leads to global warming and in turn to natural disasters like Hurricane Katrina. . . to clean, renewable energy sources like wind power, which already provides Germany with 30% of its electricity. The American Great Plains has enough potential wind power to meet the electricity requirements of the entire country!

As Rosen and Rippe tells us “The flip is occurring whether we embrace it or not, whether we believe it or not. The question is whether you will be a willing participant and active proponent of the flip, or if will you struggle to hang on to an outmoded, broken world that serves the darker parts of our being. By choosing to believe in the possibilities of the human spirit, by embracing the flip, you can become free to express yourself and work for a balanced world and a whole-hearted life.”

About the Authors

Jared Rosen is the coauthor of Inner Security and Infinite Wealth, and the founder of Dreamsculpt, an organization dedicated to catalyzing authentic and soulful expression in the entertainment industry.

David Rippe is founder and president of Celestia International, a strategic marketing communications and creative services firm. Rippe is also the author of The Journals trilogy under the pseudonym R. T. Stone.

For more information on The Flip, or to interview the authors, please contact David Rippe at 513-253-4854 or david @ celestiacorp. com.

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