Ad Council Announces Partnership With New Age Media Conceptsto Bring PSAs to Movie Theaters and Retail Locations Nationwide
The Advertising Council, the nationÂ’s largest producer of public service advertisements (PSAs), and New Age Media Concepts, Inc., a premier national media placement company, announced today an unprecedented partnership that will bring the Ad CouncilÂ’s PSAs to movie theater lobbies and retail locations throughout the country.
(PRWEB) March 4, 2004
NEW YORK (PRWEB) March 4, 2004 – The Advertising Council, the nation’s largest producer of public service advertisements (PSAs), and New Age Media Concepts, Inc., a premier national media placement company, announced today an unprecedented partnership that will bring the Ad Council’s PSAs to movie theater lobbies and retail locations throughout the country.
New Age Media began placing the Ad CouncilÂ’s PSAs on plasma screens and television monitors in movie theater lobbies last November. Initially, as a result of the partnership, the ads will appear in over 300 theaters nationwide. New Age, along with its business partner Limelight Media Group, also plans to place the public service ads in over 2,000 retail locations as well as various other outlets throughout the country this year. New AgeÂ’s commitment is preliminarily valued at $290,000 per month and approximately $3.5 million annually.
“This exciting partnership has the potential to bring our critical messages to millions of Americans,” said Peggy Conlon, President & CEO of the Ad Council. “We are incredibly grateful to New Age Media Concepts for recognizing the importance of our PSAs and expanding the reach of our campaigns to their customers.”
New Age Media is also working with Limelight Media to place the Ad CouncilÂ’s PSAs in 30-minute programs that content developer Mandalay Entertainment is developing for the digital theater lobby system. These programs will include segments such as behind-the-scenes, music videos, lifestyle pieces, health moments, action sports clips and automotive segments. Ad Council PSAs will be placed either at the beginning or at the end of segments that correspond to issues that are being discussed.
“New Age is 100% behind the Ad Council and their work. As new campaigns and PSAs are created, we’ll put them into our rotation,” said Lou Victor, Executive Vice President, New Age Media Concepts, Inc. “This is a long-term partnership. If we see any opportunity to place a PSA into the rotation, we’ll do it. We urge other companies in this industry to do the same.”
The Ad Council develops PSA campaigns for approximately 50 significant public issues. All of the organizationÂ’s PSAs, across all media, are run and aired in advertising time and space that is donated by the media.
Victor added, “Anything we’re involved in, we’ll bring the Ad Council right along with us because the organization is doing a service to the community and we have the ability to help. The more people who see the messages, the more of an impact they will have. This is something that New Age Media and Limelight Media stand behind.”
New Age Media Concepts
New Age Media Concepts is one of the premiere and most innovative advertisement placement companies in the United States that has focused it's efforts in theater lobbies, theater screens, sports venues and retail outlets. New Age Media has teamed up with Limelight Media Group as their exclusive ad placement company for their entire network, which includes Theaters, retail stores and malls. This network is revolutionizing the advertising industry through the use of a managed digital advertising network that is centrally located and supports any site through the use of broadband services. Limelight Media has also teamed up with Mandalay Entertainment, a well-known and established entertainment company to become their content developer for the networks programming. More information on New Age Media Concepts can be found at www. namct. com.
The Advertising Council
The Ad Council is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action, and saving lives. To learn more about the Ad Council and its campaigns, visit www. adcouncil. org.
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