Performance Drink Sales Solid in Sports Nutritional Market Beverages Accounted for 63% of Retail Sales in 2003, According to New Study
Downsizing fast food portions and jumping on the low-carb bandwagon have provided a starting point for controlling the obesity epidemic in the United States, but American consumers are still seeking ways to boost energy and supplement a "healthier" lifestyle with minimal effort.
New York, NY (PRWEB) March 29, 2004 - Downsizing fast food portions and jumping on the low-
Carb bandwagon have provided a starting point for controlling the obesity epidemic in the United States, but American consumers are still seeking ways to boost energy and supplement a "healthier" lifestyle with minimal effort.
Marketers of sports and energy beverages realize this, and business is booming, according to "The U. S. Market for Sports Nutritional Products" a new study by market research publisher Packaged Facts. In the overall retail market for sports nutritional products, valued at $3.1 billion in 2003, beverages accounted for 63% of sales, according to the new report.
These drinks are being marketed more heavily for their "nutritional" rather than "sports" benefits, as most consumers are looking for a quick, fortified pick me up during their hectic daily routines, rather than after a "hard-core" workout. Packaged Facts data indicates that physically active adults are only 10% more likely to use sports beverages than is the general adult population.
"ThereÂs a certain cache to foods and beverages that are positioned as ÂsportsÂ products," said Don Montuori, Acquisitions Editor for Packaged Facts. "Energy drinks and bars allow even the most ardent gym-avoider to engage in a healthy activity, even if it means never leaving the couch."
"The U. S. Market for Sports Nutritional Products, 5th Edition," covers the latest new product and marketing trends. The competitive landscape and major players are featured, along with consumer preferences and product usage, demographic breakouts, and forecasts through 2008. Three major categories are segmented, including supplements, beverages, and sports and energy bars and gels. The report is available for $3000 directly from the publisher, Packaged Facts, at http://www. packagedfacts. com/pub/935933.html (http://www. packagedfacts. com/pub/935933.html). It can also be purchased through MarketResearch. com.
About Packaged Facts
Packaged Facts, a division of MarketResearch. com, produces research reports on a wide range of consumer industries, including information on domestic and global market trends and opportunities in the areas of consumer goods and retailing, foods and beverages, and demographics. For more information visit www. PackagedFacts. com or contact Matt Seward at 301-468-3650 x205 or mseward@marketresearch. com.