Thomson Gale’s Goliath Wins Model of Excellence Award
Goliath created in partnership with ECNext to make the site a model of success.
Columbus, OH (PRWEB) December 8, 2005
Goliath (goliath. ecnext. com), Thomson Gale’s online commerce service, recently was awarded a Models of Excellence award by InfoCommerce Report and InfoCommerce Group. Thomson Gale is part of The Thomson Corporation (NYSE: TOC; TSX: TOC).
Goliath is built on ECNext’s proprietary business content merchandising platform (http://www. ecnext. com/ecnext/technology_platform/technology_platform. shtml) and uses ECNext’s expertise in web marketing (http://www. ecnext. com/ecnext/solution/solution. shtml) to drive and convert traffic into end buyers. This service enables Thomson Gale (http://www. gale. com/) to market and sell its business information in a new way, to the growing number of professionals who are using search engines to find answers to critical business questions.
Models of Excellence (http://www. infocommercegroup. com/awards/2005winners. shtml) awards are given to commercial database publishers who have developed an innovative new product, product format or new technology; have made innovative use of an existing technology; or have developed a new approach to monetizing content on the Web. Goliath (http://goliath. ecnext. com/) won the award for the business model type “Subscription Supported: By the Slice.”
“We are very pleased that Goliath is considered a Model of Excellence,” said Gordon Macomber, president of Thomson Gale. “We appreciate that this prominent organization has acknowledged Goliath for serving the business community’s needs, from researching best practices when starting a business to keeping informed of the latest business news.”
Goliath provides business executives with global company and industry intelligence through immediate online subscription or pay by the record access to more than three million records including 10 million business articles, industry reports, company profiles and executive contacts from nearly 500,000 companies. This information is pulled from business data maintained by leading reference publisher Thomson Gale.
“Goliath continues to be successful for Thomson Gale and ECNext,” said Pamela Springer, CEO and President of ECNext (www. ecnext. com). “By winning the Model of Excellence award, the industry leaders have confirmed that by combining quality business content with excellent online marketing supported by various merchandising options, the end user gets a very positive experience.”
InfoCommerce noted that Goliath “combines a rich array of business-oriented content, easily searchable through a common user interface that seamlessly unites all this content despite its diverse formats, and makes it available on a by-the-slice or subscription basis.” A committee that includes editors of InfoCommerce Report and industry consultants at InfoCommerce Group chooses the winners
ECNext (http://www. ecnext. com/) specializes in helping publishers market, sell and deliver business information online via its content merchandising solution. ECNext’s family of solutions, its publisher branded sites, its own business intelligence portal, Manta, and its Web marketing programs, provides publishers with an additional channel for reaching online content buyers.
About The Thomson Corporation and Thomson Gale
The Thomson Corporation (http://www. thomson. com/) , with 2004 revenues from continuing operations of $8.10 billion, is a global leader in providing integrated information solutions to business and professional customers. With operational headquarters in Stamford, Conn., Thomson (NYSE: TOC; TSX: TOC) has approximately 40,000 employees and provides services in approximately 130 countries. Its learning businesses and brands serve the needs of individuals, learning institutions, corporations and government agencies with products and services for both traditional and distributed learning. Thomson Gale (http://www. gale. com/) ™ serves the world’s information and education needs through its vast and dynamic content pools, which are used by students and consumers in their libraries, schools and on the Internet. It is best known for the accuracy, breadth and convenience of its data, addressing all types of information needs – from homework help to health questions to business profiles – in a variety of formats – books and eBooks, databases and microfilm.
Founded in 1996, ECNext (http://www. ecnext. com/) specializes in turning Web searches into online revenue for leading business publishers, financial analysts and market research firms. ECNext provides a complete range of technology and services that work together to drive more traffic, revenue and profit. Located in Westerville, Ohio, ECNext works with leading publishers such as Thomson Gale, McGraw-Hill, The Freedonia Group, AMR and Fitch Ratings.
For more information, contact
Vanessa Giancamilli Birch
Manager, Corporate Communications
248-699-4253 Ext. 8193
Marketing Communications Manager
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