Sunday, December 16, 2007

The Launch of FitResolution. com Brings Together Health, Fitness and Web 2.0

The Launch of FitResolution. com Brings Together Health, Fitness and Web 2.0

The new website FitResolution. com harnesses the power of community-created content to fight the epidemic of inactivity in America head on. Making it easy to create, share and track workout plans, FitResolution combines innovative tools with the power of teamwork to transform a desire to exercise into a resolution to maintain a healthy and fit lifestyle.

San Francisco, CA (PRWEB) July 11, 2007

Harnessing the power of user-created content, the new website FitResolution. com (http://www. fitresolution. com) fights the epidemic of inactivity in America head on. If you think you have seen every online tool to help you get into shape, think again. FitResolution offers innovative tools which make it easy to create, share and track workout plans within a fun and supportive community environment.

"We are the first website to fully embrace an online approach to physical fitness," says founder and president Zach Silverzweig. "Some sites are just trying to link social networking and exercise. FitResolution is different. We put the power to get healthy in the hands of our users who create and share workout plans. They track progress over time and can compare and compete with teammates and other site members. Exercise and progress pictures are submitted by members. Nearly all of our content relies on the community. And the use of our website is completely free."

Member-created content is the driving force behind today's most successful websites, like Wikipedia, MySpace, YouTube and Digg. Until now, Web 2.0 features have not been fully applied to the health and fitness space. FitResolution brings the best of these sites together, combining tried and true community features with a platform to create, share and search through workout plans based on keywords and fitness goals.

Creating these plans are members like Stirling Spencer, a personal trainer with over fifteen years of experience. Stirling has been working closely with Zach to fine tune FitResolution. "It's all about teamwork and structure. The website gives me a way to create something very concrete for my clients and helps me track their progress. For a personal trainer, this is an amazing program." Stirling is currently working on several fitness plans he is going to publish through FitResolution as a way to promote his company, Bar W Fitness.

Consulting on the project was Dallas-based Life Blue Media, which specializes in complex web application development and has a special interest in a Web 2.0 approach. "It is always a challenge to work with a client who is doing something new. In this case we actually want the user to turn off the computer and go to the gym or go out for a run, then return to post an update. Goals and conversions take on a new meaning with a project like this," says Life Blue spokesman Phillip Blackmon.

FitResolution understands that success is critical. The health impact caused by lack of activity is more than $29 billion in California alone. State governors have taken notice and several have created online programs to encourage physical activity, including Governor Schwarzenegger and Governor Daniels of Indiana.

"We are thrilled to be a part of the movement towards a healthier America," Zach explains. "My vision for this site began during my battle with cancer. I was very sick, and I wanted to regain control of my body. I created a workout plan which started very slowly with a single lap around the hospital floor. And it worked. I got better. My goal now is to help others do the same thing I did, to create a plan and live better, much better."

FitResolution has made it easy. In less than five minutes you can sign up, create a simple workout plan, email friends and join the FitCommunity. "Then comes the hard part," says Zach "you have to actually go work out."

FitResolution. com is a community-oriented fitness website offered to the public at no charge. Founded in 2007, FitResolution provides online personal training tools which make it incredibly easy to create and follow a personalized workout program. The team and community features provide fun ways to stay motivated, and the logbook makes it simple to track and record progress. For more information, visit FitResolution. com (http://www. fitresolution. com).

Contact:
Zachary Silverzweig, President and Founder, FitResolution. com
Zach@FitResolution. com
+1.415.531.4555

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